The Goderich Signal-Star, 1977-12-08, Page 34•
PAGE 10A—GODERICH SIGNAL -STAR, THURSDAY, DECEMBER 8, 1977
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i
PROFIT SHARING WITH OUR CUSTOMERS
Canadian Tire has always been consumer minded. In our way of thinking all our innovations
and concepts have been value oriented, which is really profit sharing. We have so many firsts
In the Industry that It is no wonder a small all Canadian company during the co -founder's (Mr.
A.J. Billes) lifetime has grown to be one of the giants of Canadian retailing.
For example, here are just some of the areas in which Canadian Tire has pion ee�es:
—Consumer warranties in many product areas such as tires, batteries, app
parts, power tools, etc.
—Cash Bonus Coupons (where the cash customer does not subsidize the c -edit
buyer).
—Private brand merchandise (saving you the cost of national brand advertising).
—Volume selling at low prices in automotive - hardware and sports products. Proof:
see how much more you pay in communities where Canadian Tire is not repres-
ented.
— Efficiency of computer ordering in the retail industry.
—Computer directed warehousing and distribution, cutting costs tremendously.
— National pricing. The prices are the same on over 99% of our merchandise in Torort,'
to, Edmonton and St. John's, Nfld.
We really believe when you offer value voluntarily and willingly rather than having groups
or government forcing it, the public will beat a path to your door. And that's exactly what
has happened in Goderich and in Canadian Tire stores acrossthe country!
YES - PROFIT SHARING DOES MEAN A LOT TO OUR CUSTOMERS!
Canadian Tire Goderich's Vision
Maybe we are naive - but we really believe we are
pioneering a new social order! Isn't profit sharing the
logical answer between the abuses of the one-man
capitalistic and/or multi -national corporation systems and
the inherent Iethergy of the degrading "give me more"
socialistic concepts?
Some people have called profit sharing "Individual
capitalism." Profit sharing allows a person to hold up his
head with a sense of dignity as he receives the harvest of
his toil and not a condescending gift. He or she will "work
smarter" but no necessarily harder. Their career becomes
YES! WHILE OTHERS ARE TALKING - WE'RE DOING SOMETHING!
meaningful as they mature into rounded business people
and not just stock keepers or sales people.
If we are successful (and we intend to be) it is our fervent
hope our concept will spread to other industries.
PROFIT SHARING — CONCEPTO
AM/FM/CB
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A world of sound! 40
citizen band channels
in your area. Or your
favourite AM and FM
programs. Pocket-
size: 334 x 5'2 X 134
Batteries extra.
CGE AM/FM Portable
7" long x 7"
x2'2"deep
Say Charge it' with
your Canadian Tire Card
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with earphone jack
Give it with pride. The receiver will get sound
enjoyment! Runs on built-in AC line or batteries
(extra). Slide -rule dial for selection. Easy -tote!
SOUNDESIGN MULTI -BAND PORTABLE
For luxury listening! Tune in to AM,
FM. Marine, PB, Aircraft, C
Weather—the works! AFC for FM 899
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reception. AC or DC (batteries
extra). 121.2 x 9 x 4".
By
Cassette
Recorder
NYO
6988
Record music or use as
a PA system. 61/2"
speaker; 2 mikes — built-
in & remote.
Portable
Cassette Recorde
may/ nA ,v' I / .v
COMPACT
CGE —
BIG VALUE
Record your own Christmas music or voic:
wherever you are! Even do your own editing -i
has a pause lever. Built-in condenser h is
rophone; automatic level control; earp
jack: AC/DC.
Family Stereo Systems
AM/FM 8-Track/Recorder
Here's total entertainment! Listen to
radio; record live with mikes; hear
8 -track tapes; tape direct from receiver.
2O3/8 x 41/2 x 111/4".
With 2 matching 19995
speakers; jacks
AM/FM 8 -Track Stereo
3 -piece Candle outfit with AM/FM
receiver, 8 -track tape player plus 2
matching speakers. Indicator lights;
push button tape
selector, rotary
controls. Abt.
191/4x131/4x5".
11995
Say it Romantically with Music -Makers
AM Radio/Record Player
Economical easy -toter for the Mod
Squad. Rotary controls for radio; 2
speed (33 & 45 rpm) for phono ; a 45 rpm
adapter; snap -on
lid; ear phone jack.
AC or D cells
(extra).
2995
Automatic Record Player
Famous BSR 3 -speed changer.
Play 331/3, 45 or 78 rpm records on
it. Ceramic cartridge on tone arm
with flip -over
diamond conical A 095
needle.
Clock Radio
AM/FM music wake-up
Stylish Sanyo. AM/FM
slide switches, snooze
button; Easy -to
read 5/8" digits. Walnut
style finish: