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• GODERICH SIGNAL -STAR, THURSDAY, DECEMAER 8,`1977 --PACE 11
xpec .�on ofi. ves,
oufood
By Wilma Oke
"The greatest assurance
e can have ofsan labunnde antt
od supply
otive expressing itself in a
market place," Jack
iddell, MPP for Huron-
ddlesex, told the .100
embers of the Association Perth -Huron at
orthorn
nding the annual meeting
d banquet at the Com -
unity Centre at Brodhagen
riday, December 2.
He said, -"Profit and the
pectation of profit is the
gine that drives our food
°chine. The laLksk of profit,t
reality
he
owth of agriculture's public
aendencnevitablyd to s Itr duced
supplies,. increased
efficiency and higher
sts."
Speaking of the market
uation and outlook, he said
of„cow numbers grew over
Per cent from 1969 to 1975
leper capita beef supplies
ye grown from 84 pounds in
Oto 110 pounds in 1976, an
ease of 30 per cent.
said present supplies
d prices are the result of
'rapid sell off - -of the
eeding herd. The beef cow
d has been reduced from
to eight per cent ac -
ding to various estimates
a record number of
rs have been routed to
ing instead of returning
ebreeding herd.
o- show how sharply
flenaen are reducing their
eding herd he said while it
ormal for heifers to make
about 22 per ceht of the
d beef supply, in the
t two years heifers have
de up over 30 per cent.
said the offshore im-
sin 1978 will be controlled
a beef import law
raised by the federal
ster of agriculture which
certainly control the
�rtation of beef coming
Canada.
gravating • the supply
Lem of 1978 will be the
ndant supplies of cheap
bothgrainand silage, as
as protein concentrate
aid, and these will draw
Mailable cattle onto feed
will probably tend to
ase carcass weight.
the demand side he was
Imistic saying the beef
stry is just beginning to
ire the serious degree to
h it had over -produced
the industry about 20 per
overbuilt.
esaidastudy commission
Canadian Cattlemen's
elation has determined
the industry losses have
ledover$400 million over
last three years. It is
tant to recognize that
losses were caused
arily by the over supply
attle and rising imput
and not as some have
ned, by an inefficient or
marketing system, he
lyafter study have been
cted, he said, and little
aultwith the marketing
in has been found. The
eindustry still has one of
best, most competitive
keting systems
here; he said.
using the cattle cycle,
is peaking at the
t; time and will be for
months to come, h•e said
ttleman or creditor who
es the beef cycle can
et a lot of grief. He ad -
a much higher level of
rstanding among eat-
en and a higher degree of
ration to establish a
hmore stable industry to
the beef cycle, thus
rating supply swings.
is is easily the most
tant thing that our
stry should do and
ps the most difficult,”
recommended that a
numr: of feedlot
tors investigate custom
'1 and the custom
clients, wherever
e, could be cow -calf
°tors who retain
rship or partial
ship of the calves or
ngs right through to
ter,
cussing the present
marketing system he
many Producers do not
Market information
or well.
Nile the marketing
has been criticized by
uninformed, industry
rs on both the
ers' side, the packers'
been
Within government,
quietly building a
better system,he
"
e have a system that
tile, flexible and with
6Ptions. Few would
Om for the strictures
Pulsory system,"
Mr. Riddell expressed
concern about retail
marketing practices
"about our almost- complete
dependency upon the retail
chains through which most of
our beef moves. Hopefully,
some developing trends like
boxing beef at packer level
may break this stranglehol4
My main point was to
demonstrate first, that those
marketing issues common to
us are all of the issues from
producer to consumer and
that if we have any problems
they are not primarily at the
producer -packer level."
He concluded by saying
that "profit is indeed the
name of the game and that
the intelligent combination of
our production and
marketing systems can, if we
have the wilt, yield those
profits on a more continuous
basis than has been the case
in the past."
Ken Mewhinney of RRoft1,
Lucknow, was re-elected
president. Other officers are:
past president, Ross Procter
of RR 5, Brussels; vice-
presidents, Ronald Shelley,
RR 1, Gorrie; and William
Lannin, RR 2, Dublin; and .
secretary -treasurer, Charles
Procter, RR 5, Brussels.
Special guests at the
meeting were members of 9-
H beef calf clubs_ who own
shorthorns and they were
a
presented with chegtieS,
Glen Frost, Puslinch, sales
agent of Ontario Shorthorn
Association, said in his
remarks that there was the
biggest sh,orthorn showing
this year at the Royal Fair
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