HomeMy WebLinkAboutThe Goderich Signal-Star, 1976-12-23, Page 16-% • \ /
/
,� ,! 01
/•
Y• /
:, ! t •, `..' r .l%,41 �% !`
,/-j..-4.,-1,47,-,,,,,,/!! „,,,,„.,.....?,7 %." �f� /,..7,,,,-.--:,,,, ! y ,. �,r
13
f ��/•I4
/, /� \\;; i, .,
Ci y ,
When Mr. Merchant opened his shop in
the Mitchell area,
his name meant little to local residents...
it brought no particular image to mind.
+ But Mr. Merchant was prepared. to cope
with this. Hehad studied the area -
thoroughly before opening his shop. He
knew his potential customers wanted
quality, excellent service, and honesty; he
was the sort of fellow who would never
giveless�-fle-knew; too, that he could.
build his image and reach his potential
customers in the Mitchell,
area through The Mitchell Advocate, the
hometown newspaper since 1860: He startedby adver-
tising his Grand Opening in The.
Mitchell Advocate.
+ As, his business grew, he
strengthened hisadvertising program so
that his regular customers (and potential
customers who were new to the area)
would always know what Mr. Merchant
was featuring. + Today, his. image
is that of a fine person,. an honest
businessman. And it's an image that
grows each week -each time Mr.
Merchant's display ad appears in
The Mitchell Advocate
vberirb
N
L -STAR
•