HomeMy WebLinkAboutThe Goderich Signal-Star, 1986-11-05, Page 158rye
GSS/Wednesday, Nov. 5, 1986
Ch #m 1o. on
high quality vi eo
Continued from Page 29
job to ensure that every completed
video is correctly formatted for the
international market it will serve.
It can take 12 to 15 hours to shoot a
video and another 12 to 15 hours to
edit it and prepare a finished copy,
said Mr. McEwan. "We try
extremely hard to make the videos
as clear and as functional as
possible."
"TV works," he said. "And the
name of the game is
communication. We can package our
Marketing
Continued from Page
that process, however, Champion
has become a pioneer in its industry
in the use of video repair films for
its graders.
Instead of reaching for the repair
manual, a mechanic can reach for
the appropriate video to,tell him, for
example, how the Champion motor
grader transmission or its front axle
assembly can be repaired.
It is that kind of extra effort that
expertise on video tape and within a
matter of days we can deliver it
anywhere in the world. The use of
high quality video is providing a
valuable service to the company and
the product."
Video has proved its importance to
Champion, he said. Its use as a
basic instrument of communication,
internally as well as externally,
neiped sakes anti ib hes saciiC 1 u.
make the name of `Champion better
known in its market.
Champions
helps to cut down time and improve
operating efficiencies. It is also an
important factor in that all
important confidence building that
Champion likes to build into all its
motor grader products.
/It is also the kind of effort that is
helping to keep Champion in the
front lines in its industry, across
Canada and the U.S. and anywhere
around the world that Champion
calls home.
Marketing services
Em.'Ioyees know
more through
ewsbreak progfams
Continued from Page 26
however, he is comfortable with the
format and comfortable that it is
doing the job the company wants.
With some modesty, he concedes
that Newsbreak is indeed, a bit of a
one-man show. Mr. Creamer handles
the reporting, the writing, the video
shooting, production and even the
anchor man job.
"I try to keep each show down to
about ,. o,h ,and a half mine_, s cC
that it will fit comfortably into coffee
breaks," he explained. "There is
also a s rious attempt to make the
show as interesting and lively as
possible. We try and apply the same
values to it as a professional news
program would do."
A typical show could include items
on manufacturing, sales and long-
term company plans. In more
serious times, the show is also a
vehicle for the bad news about
layoffs and major plant changes.
Over the years, the program also
has been able to include colorful
items about some of the far off
places that Champion operates
including Alaska and Turkey.
Care is taken to include items on
far away places as the finished show
is viewed in Champion territorial
offices and also in the company's big
U.S. assembly plant in Columbia,
South Carolina. The Champion
audience is made up of over 900
employees -and only 700 of them are
based in Goderich.
A man with long experience in the
television business, Mr. Metcalfe
believes Champion's use of
Newsbreak is unique in uanadian
business. "I don't know of any other
company which has gone quite as far
down this road as we have.
Most corporate efforts at
managing internal video
informational service, he said, are
poor because of the serious lack of
objectivity in presentation and
reporting. .
After more than six years of
steady and careful building,
however, the feeling at Champion is
that Newsbreak is a hit. More.
importantly, says Metcalfe, it is
doing the job inside a big plant of
keeping employees informed on
company affairs.
60 rior to being established by Carl and Ann Anderson,
as Anderson's Book Centre, the business was owned
by Essie King and known as Smith's Art Show.
The business today is locally owned by Bill & Kay King. They
have operated the business since July 1983 & have enjoyed
tremendous success - having introduced to the district the
ultimate in Hallmark Cards - Social Expression and stationerv.
Bill, Kay, their family & staff congratulate and extend best
wishes to Champion on this their 100 Birthday.
ilf#1004441*'
`EXPERT' CUSTOM FRAMING,
Father and Son team boast of 24 hour service on a large
in store stock of metal and wobd mouldings, custom mat
cutting 'and gifts and all .work done on premises.
Kaz Budny has been in the photography, framing & gifts
business for over 5 years, and is now joined by his son
Michael, with several years framing experience.
Stop in and see,why they say...
YOU NAME IT ... WE FRAME IT
One Year Ago...
R was our pleasure to join the growing
business community in Godrerich. Thanks to
Champion and many others it hasbeern �.
very successful year.
We would like to take this opportunity to
Congratulate Cloamplol a successful 100 years,
From the management
and staff at
263 Huron Rd.
Hi -WAY
FORD
MERCURY
LINCOLN
SALES LTD.
GOIDERICH
Goderich 524-8347
Best Wishes for Continued Success"
CANADIAN IMPERIAL'
BANK OF COMMERCE
24 COURTHOUSE SQUARE, 524-8371
GODERICH. ONTARIO