HomeMy WebLinkAboutThe Goderich Signal-Star, 1986-11-05, Page 15527D
y CHIIMPIO:
GSS/Wednesday, Nov. 5, 1986
ar
ting C
am• ions
Marketing services sells to an international audience
BY CHRIS DENNETT
It is a reminder Champion makes
witti\increasing seriousness these
days. Don't think of the company
in just Canadian or North American
terms. Think of it as an
international company doing
business in 86 countries around the
globe.
"Sometimes, people don't see that
fact. It is one of our problems,"
explains Bill Metcalfe, marketing
services director for a corporate
division that has had to teach Itself
°'.to react and, to market in Spanish
and French as well as it does in
English when addressing a world-
wide audience for its products.
"We are an international company
and we have to react to an
international audience," he added.
In recent years, that has
occasionally meant the preparation
of special publications and video
programs in Turkish and Chinese so
that Champion could address
specific marketing issues in those
countries.
Champion is so international in
scope that it is now tough to catch up
with many of its major corporate
figures. In a typical month recently,
B111 Metcalfe = director marketing
senior managers were spread as far
apart as China and South America
on major selling missions and they
travelled with marketing tools that
were specifically prepared for those
services
countries.
Communication remains the
cornerstone of one of Champion's
youngest departments.
"We are the link that joins the
plant gate with the sales process."
Mr. Metcalfe explained. "It is our
task to instill confidence in the
product and confidence in the
company. It is also our job to
provide some of the tools that our
salesmen and servicemen need to go
about their work with confidence."
Instilling those confidence factors
involves the work of people like John
Marshall, the company's product
marketing specialist; Ray Frydrych,
who manages the company's large
and growing technical publications
division; Graham McEwan,
manager of Cnampion's video
communications department; and
Bobb Dyer, who is responsible for
creative services.
The 22 -member department also
looks after media and public
relations and the corporate
hospitality that is extended to the
steady stream of visitors who visit
Goderich to tour the plant.
Champion welcomes several
hundred of these visitors to Goderich
each year and it makes sure
everyone gets to see in great detail
how a grader is made.
An aspect of the company that is
Continued on Page 28
The CROWE Commitment:
QUALITY, CRAFTSMANSHIP, SERVICE
AND TO THE FUTURE.
• "Gold i. for the mi.trr,... —
i. lin' the maid —
Copprr i. for the rrafl.u,an
running at hi. trudr.
•(: l:' .uid du• Baron.
milting in hi. hall.
'Nut irvm ' Cold Iron —
J.. ,t..r of th ll:"
• 'Ill I %tRt) KIPLING—
Our business with Champion is providing them with quality grey and ductile
iron castings which they Machine and build into their various models of road
graders. Our primary involvement has been with castings for the hydraulic cylinder
operations. We are currently producing a variety of classes of iron for the various
parts we produce for them. '
An independent foundry, Crowe Foundry Limited has been in operation at its
present Cambridge location since 1953 and currently has approximately 160 em-
ployees. The plant operates in an area of 80,000 square feet, producing castings
which range from ounces to approx. 1/2 ton.
In July of this year we -were pleased to honour Champion Road Machinery as our
customer of the month. This involves a presentation by the customer to our em-
ployee group and display in our plant to familiarize our employees with the
operations of our customers.
Congratulations Champion on a Century of Excellence!
CROWE. FOUNDRY .LIMITED'
Quality Gray Iron and Ductile Castings
95 Sheffield Street, Cambridge, Ontario.N3C 2V6
(519) 658.9376 Telex: 069-59460
'711ITIPPI
BEARINGS
fast_ del re ror t
Nrir
Bearing Corp. of. Canada Ltd.
1880 Kipling Ave., Rexdale 249-8511