HomeMy WebLinkAboutThe Goderich Signal-Star, 1980-03-06, Page 34E i4A GOppr.RICH S.IGN:A -ST4R, 11
DAY, MARCH '6,191;Q
ane
f:j
furrow'
Big changes are in store in the layout and design of
supermarkets in the next 10years.
Doug. Tigert, a retailing specialist and a professor at
the University of Western Ontario, told a group of
farmers last week that' marketing boards cannot
answer the challenges in Canadian retailing.
R_a_w_power,-he said}is the onlYancwer
And raw power is what has happened in Canada with
more than 50 percent of the food dollar across this vast
country in the hands of four major chains: Loblaws,
Dominion, Safeway and Steinbergs.
Tigert spoke at the annual marketing seminar, now
sponsored by the Ontario Federation of Agriculture
and formerly a Rural Learning Association effort. The
seminar has been held for a decade.
This year,' a broader outlook was presented when
people from all across the food chain were asked to
interpret what, will happen in the 1980s. Tigert's ad-
dress told farmers what to expect in retailing in the
'80s and it was almost frightening.
He outlined what is happening in the U.S.A. and said
what happens over there will come to Canada soon.
Big chains across the border have a much larger pie
which they can slice. And slice it they are!
More competition exists, of course, and a chain with
a small slice of a big market in Buffalo, for instance,
will get out of Buffalo and concentrate in Cincinatti
where they have a larger share of the market. In other
words, get the biggest hunk of business out of an area
where you already have great clout.
He sees a new breed of store coming to Canada soon.
He called them "shark markets" because they ,get
their bite.
"Jaws three!" quipped one of the delegates at the
seminar.
In Canada, the concentration is much greater with.
only four major food chains. These big companies will
continue to grab an even larger share »of the food
dollar in the next 10 years, he maintains, squeezing out
all other competition.
Levers are appre<•aee0 by 80o Torte, Eldaie Ro Eirn ,a Om N38 2C 7
J .
And farm marketing boards simply cannot answer
these challenges. He suggested farmers should get
deeper and deeper into the marketing of their products
right from the farm gate to the retail store.
He stressed the need for entrepeneurs who will risk
much on new ideas.
"You should be controlling your own future," he
said, "even if that means your own processing,
packaging and distributing firms."
Farmers who remember 'the ill-fated Farmers
Allied Meat Enterprises (FAME) shook their heads in
disbelief. FAME started out like a house on fire about
1-5 -or -20 i ars ago. Farmers subscribed to it. Even
some property for a big abbatoir was purchased.
But when the dust cleared, a lot of farmers had
dropped a lot of money. Maybe, though, it was an idea
ahead of its time. If Doug Tigert is right, farmers
should be expanding their ideas about marketing •and
becoming more interested in the entire food chain
instead of farm gate prices only.
Certainly, the big chain stores get a huge bite out of
the food dollar, after it leaves the farm. They control
shipping, transportation, processing, packaging and
distributing companies, not just the retail outlets.
Maybe, too, this energy shortage will suggest that
big companies cannot afford to ship food all across the
continent. Maybe smaller processors close to major
markets will flourish?
Don't hold your breath. The multi -national com-
panies won't let it happen.
Tigert made another observation which is likely to
take place. He said the big food chains will con-
centrate on smaller towns and cities for the best
locations in the 1980s. They already control the best
locations in the big cities and have any new locations
tied up. Now, they will be concentrating their efforts�in
smaller areas.
So more independent grocery stores, even well-
known family stores, will disappear in the next
decade.
Ventilation;seminar to be held
Ventilation is the
subject of a special one -
day seminar, April 1, for
farmers, contractors,
designers, building
material suppliers, mach'
inery and equipment
dealers. It will be held at
the Col. John. MacCrae
Branch, Royal Canadian
Legion in Guelph, and is
sponsored by the Ontario
Agricultural .College
School of Engineering
and the .Ontario Ministry
of Agriculture and Food.
"Interest in ventilation
is increasing as farmers
realize its importance to
animal health," says
Professor Jack Pos of the
OAC • school of
'engineering. •
"This is the time of
year when health
ApDintment-
Deputy Minister of
Agriculture and Food
Ken Lantz has announced
the appointment of
Amber. Gibbons to the
position of assistant
supervisor of youth• ex-
tension in the Toronto
office of the extension
branch.
Miss Gibbons is a 1979
graduate ' of the
University of Guelph
where she majored in
Animal Science.
Originally from a farm in
Norfolk County, her
previous work experience
includes two summers.
with the ministry and,
serving as assistant
agricultural represen-
tative in Kent County for
the past year,
Play it safe says Hydro
'Watch out that a short
cut to safety isn't a.fast
trip to the hospital.
That's the word from
Ontario Hydro. The short
cut referred to concerns
unsafe methods of con-
necting a standby.
generator to the farm
wiring system for use
when regular hydro
power isnot available.
An approved double -
arrow ,switch is ab-
solutely necessary. This
__..__—a_w.itch __. ensures that
electricity from the farm=
owned generator never
enters the regular service
transformer. Without the
double -throw 'switch., the
ge,,nerator poawer is
stepped up by the tran-
sformer and presents a
lethal or maiming
current to linemen
repairing wires and
pales.
Remember, if you own
a standby generator,
there's only one way •to
use .it safely...that's with
an approved . double -
throw switch. For in-
rmatiori,` please, call -
your local hydrooffice.
Established 1876
McKILLOP MUTUAL
FIRE INSURANCE COMPANY
HEAD OFFICE: 10 MAIN ST., SEAFORTH,•ONT.
Mrs. Margaret Sharp. Sec. Treas. Ph. 527-0400
FULL COVERAGE
Farm and Urbarif Properties
Fire Windstorm. Liability. Theft
Various Floater, Coverages
Homeowner's, Tenant's Package Composite Dwelling
DIRECTORS AND ADJUSTERS
Ken Carnochan: R R 94. Seaforth -
Lavern Godkin, R.R 111. Walton
Ross Leonhard,, R R a1, Bornoholm
John McEwing. R R 91, Blyth
Stanley Mcllwain, R.R 112, Goderich
Donald McKercher, R R.N1. Dublin
John A. Taylor. R.R 111, Brumfield
J N Trewartha. Box 661, Clinton
Stuart Wilson: R.R 111, Brucetield
AGENTS
E.F '8111' Durst, R R 94, Seaforth
James Keys, R R 91, Seaforth
Wm Leiper, R 11#1•Londesboro
482 3354
527.1877
345-2234
523-9390
524.7051
527-1837
482-7527
482-7593
527-0687
527-145.5
527-0467
523-4257
CALL AN AGENT OR THE OFFICE
problems s
combination-. . of cold,
ambient air and lack of
of
a ventilation system.
Subsequent sessions will
include the role of the
contractor and per-
formance testing of fans.
The afternoon will be
devoted to new
developments, including
improving energy ef-
ttface. The ficiency_ of present
systems, energy -
conserving •heat` ex-
changers, and solar -
assisted ventilation. .
Enrolment for the
seminar is limited,•so you
are encouraged to pre -
register. Send $1.0 by
cheque or money order,
payable to the University
of Guelph, to the Co-
ordinator of Agricultural
Extension, Ontario
Agricultural College,
University of Guelph,
Guelph,: Ontario NIG
2W1. •
A companion program
about • concrete is
scheduled March 31 at the
same location. Fqr more
information about either
program,. contact Ross
Irwin (519) 824-4120 ext.
2436.
Cliff McNeil of Goderlch (left) became a member of .United Breeders
"Starlite. 200 Chub" at the unfits -annual. meeting. -His c-ow,--slr-ed-b3-the
United Holstein bull Roybrook Starllte, produced, as a five-year-old, in 10
months, 10366 kgs. of milk, 443 kgs. of fat which is more than 200 percent of
the established average for her age group. McNeil was presented with a
colour photo of the bull by Lowell Lindsay, sire analyst at United..
Bovine vets work together
Ontario's bovine
veterinarians are
working together to find
ways of adapting their
practices to the.
challenges of the 1980s.
They have formed a new
organization, the Ontario
Association of Bovine
' Practitioners 'to help
them accomplish this
goal.
"The need for such an
o-rgaihization was
discussed at the Ontario
Veterinary Association
annual meeting in 1978,"
says Dr. Don Davis of the
veteri•na.ry services
branch, Ontario Ministry
of Agriculture and Food.
"We felt there was a need
for a forumrto pass along
new scientific knowledge
and techniques to
veterinarians working in
large animal rural
practices. Meetings
would also allow memm-
bers to exchange in-
formation with their,
associates."
The association held
three meetings in its
inaugural year, 1979. By
the -1-9B0'`annuat meeting,
held recently, in Guelph,
the association had
grown to 200. members.
The meeting featured the
ejection of the 1980
executive, and an
education program by
Dr. Robert Whitlock and
Dr.. Jim Becht of the
University of Penn-
sylvania . large animal
• clinic, about problems of
the bovine digestive
system.•.
The 1980 executive,
includes: past president.
Dr.. Gerry Stirk of
Brampton, president Dr.
Gerry Honeywood of
Barrie, vice-president
Dr. John Hummel of
Elmira, secretary Dr.
Kerry Blagrave of
Listowel, treasurer, Dr.
heat in buildings usually
tempts farmers to turn up
the thermostats.".
Animals produce
moisture and heat, ex-
plains Professor Pos. A
ventilation system is
needed to remove the
wet, sticky air within the
barn and replace it ,with
fresh, dry air.- The pur-
pose of the ventilation
system• is to prevent the
barn air froth becoming
loci warm ' and • humid.
)Health problems. result
and are compounded if
manure is allowed to
collect in the building.
Discussions at the
venti•l-ation seminar will
begin with the basics, the
purposes and objectives
FARMERS
---KEEP OUR
RIVERS
Avoid Manure Spills
Large spills of manure mean trouble when
they enter our streams and rivers. They
kill fish, upset aquatic plant life and are
dangerous to the people and animals
downstream who use that water.
With Proper Storage
All Ontario farmers should be following
proper manure storage procedures. The
need for adequate manure storage is well
established and printed material on good
facility design is avaiikable from your Local
Ministry of Agriculture and Food Office,
Manure is an Agricultural Asset.
Don't Waste Ito
Ministry
of the
Environment
Hon Harry Parrott, Minister
Ontario
Ministry
of 'Agriculture
and Food
Hon. Lorne Henderson. Minister
Tim Ogilivie of the
Ontario Veterinary
College and director Dr.
Roger Holtby of Sun-
derland.
"The days of working
one-to-one with , the
farmer and his sick
animal are fading into the
past," says Dr. Gerry
.Stirk. "Now we face Mass
production of 'Meat and
milk to meet the demands
01 a` growing population.
Therefore, the role of the
bovine practitioner' must
move toward preventive
medicine, herd health
programs and greater
Dairy semigar
BY DENNIS MARTIN,
ASSOC. AG. REP.
Dairy producers are
invited to attend a one
day, seminar , held at
Centralia College on
Tuesday, March 11
starting at 10 a.m, Topics
will include growing,
harvesting and storing •
quality. roughages along
with feedingheifers and
'Cows tomaximize on
7 --pt eduction'
emphasis on herd
management
techniques."
The association hopes
to prepare Ontario's
bovine practitioners to
meet the needs of Ontario
farmers by sponsoring
programs that feature,
international experts, in
bovine veterinary
medicine.
For more information
about the Ontario
Association of Bovine
Practitioners, contact
Dr. Don Davis,
Veterinary Services
Branch, Ontario Ministry
of Agriculture and Food,
Guelph,Ontario NIG
2W1.
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and
Insulate U.F. Foam
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Serving Huron County
15 years
COMPARE,..CONTACT
STEWART'S ,
ALUMINIUM &
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207 Huron Rd. Goderich
524-8821.
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RR 1, Kincardine, Ont.
Phone 395.5286
FARM
CLASSIFIED
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529-7469.-8711 '
STRAW for sale. Phone
529-7571.-8-9-10
LEYLAND TRACTOR,
model 270 with tuzgbo
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versatile cultivator 20 ft.,
done only 300 acres.
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roth ®Iroiinoic e
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R.R. 1
Gadshill, Ontario
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