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Home My WebLink AboutThe Goderich Signal-Star, 1982-10-27, Page 2PAGE 2 —GODERICH SIGNAL -STAR, WEDNESDAY, OCTOBER 27,1982 Garb & Gear for. .Great Price, Great Quality, Great Service—and the Best Fit! lend eaters urling, Casual or Dress... or everyone at Big Savings! Iections from the season's Knits, Bulk Knits, Plaquet , V -Necks, Ribbed Knits, isle Knits in Snowflake ones, plain or stripes! ge of sizes for both 's sweaters too! B2UE Pfs SALE 59. PROFESSIONAL CURLING SHOE CURLING CLINIC STARTS SATURDAY A. Bauer® BONSPIEL , CURLING SHOE ' SALE $10 99' • A. LITTLE BEAVER BROOM Reg. 1** SALE $ 6 99 B. CURLMASTER PUSH BROOM sjRep SALE si a 99 • 'V • C. RINKRAT BROOM $22•99 In SALE • ( GET FIT AND A LOT c. TOURNAMENT CURLING GLOVE Reg.$�9 SALE $1 CI 99 • .., • ORE.FOR A LOT LESS, SALES & SERVICE r Sp \ ak By Shelley McPhee High costs don't bother Lynne Gordon. It's the lack of information, misleading advertising and gimmicks that have led this Toronto woman on a nationwide campaign for consumer rights. She began in 1975 with the book The Consumer's Handbook, a guide to beating inflation, exploitation and the latest commercial rip- offs. The book helped Ms. Gordon become a nationally known media personality. She has stressed consumer precautions through her broadcasting work with CKO-FM All News Radio and has also served as a chair- person for the Ontario Status of Women Council. Ms. Gordon was in Clinton recently speaking to •the Huron Women Teachers Association, giving con- sumer pointers, warnings and guidelines. While the consumer has little control over the cost of products, she explained, "There wasn't enough in- formation to help people with their choices. Everything is marketed and mer- chandised, so it's in favour of the product." Her revised edition of The Consumer's Handbook, covering more than 100 topics, offers preventative information, written to help consumers before purchases are made. Ms. Gordon stressed that peoples' emotions are continually being affected when they buy. She noted that if more people realized that their emotions were involved, they would be more cautious. Consumers, she explained, are all vulnerable at one time or another. Often they're in a rush, need or want a particular product immediately and end up making wrong and costly purchases. Ms. Gordon said that The Consumer's Handbook does not give specific names of companies or products to avoid. Instead the book is designed to teach people how to ask the right questions, consider their needs and ( r advocates consumer rights learn how to be wary con- sumers. There are three common sales gimmicks that most consumers are repeatedly susceptible to, the big switch, high balling and low balling. The big switch, Ms. Gordon explained, occurs when a consumer is at- tracted to a special ad- vertised sales value, like a special discount on a television set for instance. The salesperson then tries to convince the consumer that the television offered is not the best deal, and not the best quality. The consumer puts his trust in the salesperson buys another, 'higher priced television. With high balling a firm or salesperson will tell the consumer that they will receive a certain amount on money for a trade-in. When the the actual sale is made, the consumer learns that the trade-in price initially of- fered was too high, and the actual trade-in price is considerably lower. Low balling is just the opposite. A moving firm, for instance, will tell a con- sumtr that it will cost $300 to move some furniture. The consumer agrees to the price, only to find that the company under estimated, and the bill comes in at $500. "If they're promising you something they don't deliver, then they're tam- pering with your emotions," Ms. Gordon warned. She told the group to avoid package deals and free gifts explaining, "nothing is for free." Consumers should also be wary of buying new products on the market, particularly those that quotes doctors' praises and miracle results. "The problem with some of these productsis that. they could physically harm people," she said. Salespeople who come into your home is another topic covered in The Consumer's Handbook. Home selling practices are often abused and Ms. Gordon noted, "They already have the consumer at an advantage. DENTURE THERAPY CLINIC 665-7818 R.R.1, NEUSTADT ONT. Horst Feige 2nd Office: 366 N. Christina St. 1-336-6580 (Corner of London Rd. & Christina St.) Sarnia, Ont. MIDLAND DOHERTY LTD. ARE PLEASED TO ANNOUNCE KITTY SMITH AT H&R BLOCK 19 VICTORIA STREET. NORTH, GODERICH WILL AGAIN BE THEIR AGENT FOR THE SALE OF 1982-83 •CANADA --SAVINGS -BONDS CALL KITTY FOR INFORMATION AT 524-8658 oR 524-4263 MIKE'S BACK! Yes, Mike's back at "The Goderich". Come on in and say Hi. WATCH NEXT INFER'S PAPER FOR. SOMETHING SPECIAL COMING SOON GODERICH RESTAURANT STEAK HOUSE & TAVERN 42 WEST ST., GODERICH Lynne Gordon, author of The Consumer's Handbook, media personality and broadcaster with CKO-FM All News Radio was in Clinton recently to speak to the Huron Women Teachers Association. Specializing in consumer problems, Ms. Gordon offered hints and warnings to the large crowd at the meeting. ( Shelley McPhee photo) You have to be a host." ' Ms. Gordon spends most of her time investigating -products, talking with buyers and manufacturers across North America. Most of the complaints she has registered against certain products and advertising methods have been proven valid. Companies have been forced to pay fines, recall products and revise their advertisments. Consumer schemes and marketing methods are used all over the world and Ms. Gordon believes that people must learn how to save their money and emotions before they buy. Ministry representatives will speak to teachers By Stephanie Levesque Representatives of the Ministry of Educationand the Huron -Perth Separate School Board will speak to teachers at a professional activity day on Nov. 5 at St. Aloysius School, Stratford. The professional activity day for all separate school teachers in Huron and Perth will be on the subject of special education. 'Superintendent, of eftuca- tion John McCauley will pro- vide an overview of special education as it relates to the separate school boards' philosophy of education. Ministry representative Roger Miller will explain the Identification, Placement and Review Committee with particular emphasis on legalities involved. Dr. „ Anne Keaton is another speaker who will ex- amine other sections of special education. A panel discussion will be held in the afternoon at which time teachers may ask questions or raise con- cerns relating to special education. Wood lot to be removed Accounts totalling more than $44,000 were ordered paid when Goderich Township Council met in regular session October 18. Of this amount, $30,000 was for Huron County Board of Education taxes. The Huron Development Committee submitted a request from Roy Wilson to remove a small section of wood lot. Council passed a motion to approve ths request. Building permits were issued to Den -Way for a storage area on lot 76, Base Line; to Jane Bradshaw for a hog barn on lot 34, con- cession 8 and for a grain bin on lot 34, concession 8; to William Klomps to demolish silos on lot 38, concession 7; to Bayfield Village Inn for a storage building on lot 2, Base Line; to Earl Schilbe forart implement shed-orr lot - 34. concession 4; to Desmond Desalaiz to demolish a cottage on lot 91, Plan 13; and to George Huck to demolish a barn foundation on lot 22, concession 5. An application for a building permit from Desmond Desalaiz for a mobile home on lot 91, Plan 13 is being held until the building inspector reports on the site. Council - adjourned tuitil November 1 at 8 p.m. trnan speaks -to Rotary Bill Oltinan spoke, on the vocational aspects of Rotary services when the Goderich Rotary Club met on Tuesday at noon in the Bedford Hotel. He outlined the history of ap- prenticeship in Europe and related it to needs in Ontario. A discussion of aspects related to the club was held. The London Symphony Or- chestra program sponsored by the club will 'commence this Friday evening with a dinner at the Bedford Hotel before the concert. Some Rotary-Anns also met Tuesday for a noon lun- cheon and hope to make it a regular event. The Rotary Club is spon- soring an all -candidates forum for their preelection, meeting on Wednesday, November 3. Next week, Connie Osborn will speak to members on Palliative Care. COME SEE US FOR THE 'BEST' OF FALLI PUMPKINS IDEAL FOR PIE OR GREAT JACK -O -LANTERNS SELECTION ALSOSEE US FOR: FRESH CIDER GRAPE JUICE APPLE BUTTER FRESH FRUIT LASSALI FARM MARKET and ORCHARDS 2'/, MILES SOUTH OF GODEIRICH ON DRIVE.IN ROAD 524.7772 LASSALiPJE FAM AoVARIc ET 0104ACK)5 SPNIMI) 1 ,•.- M1, kl