The Goderich Signal-Star, 1982-06-30, Page 13a
s.
A
Brian Warrilow of the Garb and Gear presented Julie
Scott and John McNaughton with their trophies for top
female and male athlete of the year at Victoria Public
School during an .awards assembly last Wednesday.
( Photo by Joanne Buchanan)
A member of the Guelph Oldtimers Soccer team tried to
elude the efforts of a Goderich player' in tournament
action here Saturday. Goderich won the game but lost the
final to London.( Photo by Dave Sykes)
Cornerstone Family Camping
WEEKEND
July 9 -10 -11th_
Bluewater Golf Course &
Campgrounds in Btiyfield
Games, entertainment and teaching. Featuring Shilo &
Woodley - Switch! Band.
WEEKEND ADMISSION
$30.00 per family
r90 0D per family.for Saturday Day pass
WEEKEND ADMISSION INCLUDES: Saturday evening
meal sponsored by Cornerstone Church ,- 76 Colbourn
St., Brantford, Ont.
For tickets or information contact above.
Know how to
buy insurance.
Peter S. Madwan
Insurance
38 St. David St.
524-9531
GENERAL INSURANCE/BROKERS
Maitland Club
Jack Minton turns in best score on men's night
GODERICH SIGNAL -STAR, WEDNESDAY, JUNE 30, 1982 -PAGE 3A
BY IRLA.SPEWART turned in the best score, with
It's hard to believe, • con- ROY Dunlop placing second
sidering all the rainy and Allan MacDonald a close
weather, that all special thurd,
events at the Maitland last On Tuesday, June 22, the
W �ov " Il `�.'h" ladies held their annual
• Pir
Warm? Definitely not. But a fun game of Scotch two
not wet, so we're ,smiling!
ball, and then enjoyed a
barbecue together. The three
On Men's night, Monday, top couples were; Vern Frith
June 21, 46 players par- with her guest Mary Ann
ticipated. Jack Hinton Dempsey and Auleen Curry
Race entries
, Goderich Raceway begins
its first of ten Thursday race
dates on July 1, with post-
time of 7:45 p.m. The
opening day card is
highlighted by the Molson's
Place with six horses going
postward for a purse of
$1000. Included in the field
are tkvo local horses, Ames
Pride, owned by Ben & Jean
Feagan of Goderich, and
Gorlyn Andy, owned by
Gorlyn Acres of Clinton.
Local racing enthusiasts will
remember Huron Skipper, a
winner of three races here
last summer and Canadian
Speed, the winner of the final
of. the 1981 Clinton - Goderich
Pacing Series. Rounding out
the field are Jerry H Direct
and Cheater Bars.
Raceway officials are
looking forward to another
successful season of harness
racing, `following a record
setting year in 1981. The 1982
admission price remains at
$2.00. The help received from
the town, especially ad-
vertisers and local mer-
chants, who have donated
blankets, is greatly ap-
preciated.
Entries for Thursday July 1, 1982,
Post -time 7:45 p.m.
RACE No. 1
lIGHTLAND CLASSIC
BENMILLER BUDDI
COOKIES TUNE
NOTA SLOWPOKE
MARLYSS CHECK
CLAYBROOK KAOLA
RACE No. 7
BENMILLER FLASH
PENNY ROSE
Purse $425
B. Berman
R. Vanstone
J. Watt
R. Bennett
R. Battin
C. Crandon
Purse $500
R. Vanstone
R. Battin
SUNRISE BINGO R. Henry
PAUL VOLO R. Mason
ROMEOS GIRL R. Henry
YVONNES JEFF F. Sadler
RACE No. 3 Purse 14425
RUSTIC VALENTINE G. Woodbl�n
POPLAR LYNN R. Batt
DEEP RUN SKIPPER W.O. McLeain�
AMBER KILLEAN C. McKeen
T J MICKEE D. Jewitt
HIGHLAND BUTLER TBA
RACE No. 4 Purse 1650
MISS DAWNGLO R. Baton
J D PRIDE F. Sadler
ABBE GOLD N R. Henry
ARROCHAR RUTH R. Henry
MANOTICKS VICTORY D. Jewitt
MISS KRISTA HAL
RACE No. 5
CHICOPEE ROVER
LARD GLENN
ROSIES KID -
COOL BABY
A E GUNNER
BECKY HI -
RACE No. 6Purse 1450
SCAMPS CHAMP
VERA WILLVAN
LINLOR LIZ B. Vanstone
MIGHTY GOLDEN ARC F. Sadler
DEEP RUN SUPER W.O. McLean
CLEVER ANGIE R. Battin
RACE No. 7 Purse $425
F. Sadler
R. Taylor
C. Young
R. Henry
C. McKeen
H. Litt
G. Roebuck
Purse $425
C. Young
. R. Henry
D. Jewitt
F. Sadler
J. Pollard
R. Williamson
F. Maguire'
R. Mason
STORMIN SALLY
SUPERNATURAL
WILLVAN GIRL '
DANDY CREEK
G G GREENTREE
FERRIC CHIP '
RACE No. 8 ,ao.rn..am.4011110!,
SHIAWAY RED R. Battin
R. Henry
F. Sadler
TBA
C. McKeon
R. Williamson
' Pale $1000
B. Rapson
F. Maguire
J. Pollard
B. Woodburn
C. McKeen
R. Mason
Purse $650
D. Jewitt
C. Fisher
R. Mathers
R. Baffin'
H. -Cranston
SKIPPY DOVER
JASON RIP
LIFT YOUR KILT
HILEA RAY
COJU A
RACE No. 9
GORLYN ANDY
JERRY H DIRECT
CHEATER BARS
HURON SKIPPER
AMES PRIDE
CANADIAN SPEED
RACE No. 10
DONNAS BEST
BETTY SCRAM
K TJUDGE
JG FROSTY
SPUNKY PHILBRICK
LITTLE LAAYBIRD
F. Sadler
A
Retail Advertising
Strategy •
For
Tough Times °1`
WITH DAVE CRAVIT
RETAIL SPECIALIST
Retailers often think'that spending more advertis-
ing dollars in economically difficult times is the
. quick cure for "slow business
David Cravit, epecutive vice-president, creative
services of Saffer Cravit & Freedman, one of the
largest agencies in North America specializing in
retailing, hiaintaihs that "in hard times retailers
haye to take a hard look at themselves.
"If' in the' past they • had no coherent
merchandising -marketing program, throwing more
money into advertising cannot bail them out."
The key to surviving these difficult times, said
Cravit, "is a history of consistent advertising bas-
ed on an aggressive merchandising and marketing
strategy". Such retailers need not alter their
overall strategy.
But for retailers without an established merchan-
dising and advertising prdgraln and hit hard by the
current recession, Cravit suggested the following.
1. TAKE STOCK
Take a hard look at your entire opera-
tion - locations, merchandising, people, resources,
competitors and your customers.
At the end of stock -taking, one .of two conclusions
will be. drawn. Either you have a business which
does not deserve' to.survive and which. cannot be
made competitive in the short -run; or you have pro-
blems but can identify strengths which can be used
to move your business into a more competitive posi-
tion.
2. COMPETITIVE FRAME OF MIND
Put yourself into a competitive frame of mind:
Pick an enemy. To survive in this economy you
have to take away business from someone else.
"Decide who that someone else is going to be. Identi-
fying a competitor forces you to narrow your focus
and concentrate on your resources.
3. CATEGORY DOMINANCE
Look for opportunities for category dominance:
Identification of an enemy forces an assessment of
your merchandising strengths and weaknesses.
Your competitor will -be some'bneyou can out -
merchandise in one or more categories. Make those
categories the, focal point of your merchandising
planning and your advertising.
4, -MERCHANDISING STRATEGY
A,et your merchandising strategy lead your adver-
tising,
5, DOMINATE ONE MEDIUM
Dominate one medium. Don't scatter your
dollars. Concentrate your effort. '
6. CREATIVE TALENTS
Secure the best possible creative.talents you can
find. Once you've identified an enemy who is
vulnerable, -if you've' built a strong category -
dominated merchandising package, you'll have
something of substance to say.
How you say it is important, because if the
message doesn't get " through, you'll be out of
business.
Cravit warned that with all this advice, it's still
not going to be smooth sailing. But With aggressive
promotion during the recession, you'll stand to
benefit even more when the economic tide takes an
upswing.
with her guest Muria!
Murphy.
Edna Looker, president of
the Ladies Golf read a note
from Hazel Beaver. fromer
president, expressing thanks.
gift. Hazel is now living in
Exeter. It was good to hear
from her. The beautiful
afghan which Hazel made
and donated to the club for a
raffle, was displaYed.
ik
Tickets on the afghan are breakfast, .parade and beef
now on sale. barbecue, it was a climax of
Members were reminded a full' day. The winning
that the Ladies Scotch -two couple , was Don Edwards
ball Tournament schedule and Joan McDougall. Second
will be .stedwith first," .vo M
is
" r
t� r
�,yye�� '.Ay, 1
h.
July 10. • going to Don Stewart and
On Sunday, June 27, 18 Lynn Edwards..
players participated In the
Mixed Couples Scothc-two
ball. For those who had also
been involved in the pancake
1.1
Sunset Club
Greer is low gross
BY MARLENE
McDOUGALL
I hope everyone got a
chance to get some golfing in
during the beautiful
weekend. Now that June is
over let us hope July and
August brings us golfing
weather we want.
There was 53 players out
for Men's Night, Tuesday,
with Bob Greer as Low Cross
and Graham Hamilton as
Low Net. Closest to the pin
was Ron Smith. First flight
winners were Ron Smith,
Dare McAdam and Leroy
Bedour. Second flight, Lloyd
Schoenals, Marty Buchanan
and Don Neit. John Scott,
Frank Graham and Bill Neal
were third flight winners.
The Ladie's Night results
were first flight; Joyce
Bolton, second flight; Mary
• Lynne • Telford, Joan
McDougall, Ellen Connelly,
and Rosemary. Armstrong,
third flight; Joyce Scott,
fourth flight; Eileen Howay,
Darlene Crawford and
Velma Haylow.
This Thursday is pin day
for those who wish to play 18
holes. there will be a two -ball
held on July 4. The couples
tournament has been
postponed until July 24.
Bridge
Club
scores
There were six tables in
play with an average of 67%
points when the Goderich
Duplicate Bridge, Club met
June 22.
Edna Overholt and Jo
Berry were first with 771/2
points; D,awna Sproule and
David .Aitken were -Second
with .761/2 points; Joanne
Duckworth and Lee Ryan
were third with 741/2 points;
Jeart"Cook and Helen•Tench
were fourth with 73% points;
and Theresa Donatis and Vic
Alexander were fifth with 72
points.
HOME INSULATION_
WALLS AND ATTIC
ADAMSON INSULATION
Licensed Contractors
Free Estimates
r; gv rr.;.e tJIhJ' a
GODERICH = 5242032
NEW AXLES
All Sizes& Weights
60001b.
As low es
'175.00.
Tandem & Tri sets
available
wheels. lacks; couplers
etc.
SPECIAL
Assorted
Kitchen Cabinets
"Extremely Reasonable"
300 pts. red! -made
If we don't have what
you want...We will build
to your specifications.
Quality
at the right price
WOODSTOVES
°°Downdraft'°
Only '239.°°
LOOK6,
Only'12.00 per sheet
SUN UMBRELLAS
Reg. '229 0p Now Only $ 140.00
Reg. '109." Now Only '60."
COMPLETE SETS
UM{RELLA
TAW FROM
TALL COVER A
SHELL RASE *129." to '200.00
REAL BARGAINS
CURRENT PAINT
10,000 gal. Barn Paint
Redwood, Walnut
Beige & Groan
'4.00 gal.
in 45 gal. drums
Also: Industrial Colors
'5.50 gal.
Ins gal. cans
WAREHOUSE
W DISPOSAL i
f13C 820 CABELL ST., LONDON, N51 1P7
gis 519-432-411.2
2 DEALERS WELCOME
v Various Selection Of Items
HOUSE SIDING
"Good Seconds"
High density fibreboard. Painted or primed.
Horizontal 12" x 16' Only '60.00 sq. (box)
Reg. 945.00 sq. Ibex)
16' primed Only '40.00 box
Vertical Coloured Sheets as low cip '10.00
44(7,4x8,4x9
WINDOWS
A GOOD DEAL
Vanities: Oak featured
32" real, nice
'59.50 each
other sizes available
Quality
Pictures, Sliders, Bowti& Bays'
Single double hung as low as '60.00 •
Single & Thermo Glaked available. VERY REASONABLE
Hours:
Mon. -Fri. 8:00.5:30
Saturdays 8:00-3:00
f I { CNR Zo'
*Cabe!! St.
rj� Hamilton Rd.
a -15 blocks -
No. 401
1 o
• N
the Big!Rp
UGETENTSALE
NOW
IN PROGRESS...
WONDERFUL
DAYS!
Wednesday, ,June 30th
'til
Wednesday, July 94thk5ea•Ben
Daily 'til DUSK PIPE 11
FURNITURE
REDUCED
TAGPRICES
G D
ON
EVERYTH1HG!
FINANCING *
-PLUS-
FREE 5 YEAR
WARRANTY
ON NEW CARS
eo
Hurry In While
The Deals
Are Hot!
All at one location...
1 MILE NORTH OF GRAND BEND
(at the future site of Warner Auto Marine's
New Home)
AUTO MARINE •
GRAND BEND 2184391
BUYING or 0,8ASING. OUR PRICES GET 460 y bus StRV IIrt King, 800
NEW
• USED
BOATS:
158o36ft.
INDOOR
OUTDOOR
CARS
*PLYMOUTH *CHRYSLER
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