HomeMy WebLinkAboutThe Goderich Signal-Star, 1987-03-18, Page 66Page 213.4
CSGA plays major role i.n market development,
-The --Identity Preserved Program" of-
fered by the Canadian Seed Growers'
Association, has played a major role in
Canadian market development for new
crops. It serves as a vehicle for exploring
the market potential of registered and
.unregistered varieties grown in particular
regions -in Canada for domestic and export
markets.
The concept for the --Identity Preserved
Program" was initiated through the in-
troduction of the oat variety, Hinoat in 1973.
At the time, General Foods Ltd. was in-
. terested in raising the protein rating in their
presweetened breakfast cereals without
changing recipe or the established cereal
product. It was decided that the best way to
accomplish this objective was to obtain a
higher protein content in the basic ingre-
dient, oat flour. -
During the same time Dr. Vern Burrows,
chief of the cereal section at Agriculture
Canada's Ottawa Research Station had a
new high protean strain of oats in variety
evaluationtrials. General Foods approach-
ed Agriculture Canada to obtain quantities
of the new oat strain for processing tests on
a commercial scale as a protein enriched
flour- Agreements between Agriculture
Canada and General Foods resulted in
several thousand contract acres in Saskat-
chewan of Hinoat through Parrish and
Heimbecker for both seed and commercial
use during the sumrner of 1973. A premium
of $0.25 per bushel to thegrower was
established in the contract.
The Canadian Seed Growers' Association
was asked to ensure that the identity of the
standing oat crop was 95 percent variety
pure. As it was necessary for a true test to
b.e established, a variety pure grain was the
only basis on which quality control at both
the milling and product development stage
could be obtained.
A very successful test resulted in an oat
flour containing just over 20 percent protein,
thus giving a substantial increase to the pro-
tein rating in the pre-sweetened cereals
under test.
The Canadian Wheat Board was soon to
realize that the concept of an identity
preserved program would be useful in
market development. It would enhance the
search for viable alternatives and thus help
diversify cropping patterns for western
Canada. As well, it would encourage the pro-
duction of those varieties which appeared to
have growing sales potential by doing
preliminary testing to see if they possessed
the quality characteristics needed for par-
ticular markets.
The transition from a conceptual stage to
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an operational program required the close
co-operation and participation of all -
segments of the Canadian grain industry in-
cluding the Canadian Grain Commission,
seed trade companies, provincial depart-
ments of agriculture and the Canadian Seed
Growers' Association. The operational
guidelines for the program were established
and the birth of the Identity Preserved Pro-
gram took place.
The Canadian Seed Growers' Association
-became involved fur two reasons. To pro-
mote the use of Certified seed and to aid in•
market development by ensuring the, -end
user that the grain grown under the pro -
gram is better than 95 percent pure as to
variety and kind planted.
The Identity Preserved Program- is
separate from the Pedigreed Seed Pro-
gram. The,CSGA has sole=responsibility for
the IP program and does not involve
Agriculture Canada. Grain grown under IP
is not eligible for seed status.
One of th%.most important prerequisites of
the IP program is that commercial growers
must seed their contract crop with Certified
seed which is then inspected by CSGA.
Where is a charge for this service and the
CSGA pays its inspectors a portion of this
fee. - -
Each - year the IP program varies as to
location in Canada, acreage and Varieties of
grains grown. In recent years it has expand-
ed to include eastern Canadian marketing - '
agencies; the Nova Scotia Grain Marketing
Board, the Ontario Red Wheat Association
and la Co-operative Feaeree de Quebec.
Some of the grains grown under IP" con-
tracted by the Canadian Wheat Board in the
west have been: Klages Barley 380,000 acres
(1978 ); Glenlea and Fielder Wheat, Argyle,
Norbert -and -Harrington Barley 11979/81 I
HY 320 semi -dwarf wheat 160,000 acres -
(1984);Ellice (TR212) Barley (1985). In the.
easbsome of the grains grown are: Monopol' -
and Vuka winter wheat (1984/86 ); Max spr-- ,
ing wheat (1985131286) -
The Identity Preserved Program is a suc
cessful program. It serves as a vehicle for-
not
ornot only- exploring market potentials
'varieties, but also in maintaining establish-
ed varieties for ensuring varietal purity and
quality in grain used for commercial pur-
poses. This certainly is of benefit to the
agricultural industry in Canada and
worldwide. -
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