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"The Moment" has arrived. You want
to present a diamond ring to your fiance
or that special person in your life.
How do you shop for a diamond? No
two diamonds are alike — but they all
--1oVir dli si'de"&om the obvious dif-
ferences of shapes and sizes.
What do you need to know to make an
intelligent choice? How. can you get the
best value?
The list of questions goes on. Should I
surprise her or should I ask her first
what kind of diamond she wants? How do
I know what style suits her best?
Although some women do like to be
surprised, most have a definite
preference for the shpae of diamond they
like best. Round diamonds are the most
popular overall, because their perfectly
rounded proportions give the appearance
of increased size and brilliance. The
slender marquise, however, is fast
becoming another favorite. other young
ladies have their hearts set on a pear, an
oval, a heart or an emerald shape
diamond. .
Are there any clues as to what diamond
shape she may want?
If she's basically a "homebody", she
may very well prefer a round diamond.
Someone who likes keeping up with the
latest fashions and enjoys new ex-
periences could easily be the type who
k>ngs for a pear shape diamond.
The square symmetry of an emerald
shape may appeal to her if she's an
organized career person who loves
tailored clothes, while the marquise dia-
mond is frequently the choice of someone
who's an extrovert and always on the go.
What is more important, the diamond.
. or the setting?
According to recent research findings
approximately 60 per cent of.the first
time brides in Canada chose a diamond
solitaire. Aesthetically and practically
the–diamond is most important:
A diamond's beauty and brilliance will
never diminish. In addition, it will main=
tain and increase in value over the years.
But, above all, an engagement diamond
symbolizes love, belief in each other, and
the life two people will share.
Should I ask her to come with me when
1 pick the ring out? :
If you decide not to surprise her, the •
two of you should discuss looking at rings.
together for she may have strong feelings:
about how the ring looks on her hand. It
might be a'good idea to visit the jeweller,
or jewellers, alone first; to get an idea of
how much you want to spent and to make
a few initial selections for her to
consider. .
De t tell the jewellerhow much I want
to. spend?'
It's a good idea to look over several
styles and prices before you arrive at 'a
definiteconclusion as to what, you want.to
Spend. The Diamond Information Centre
recommends that prospective purchasers
use two Months salary as a spending
guideline and choose the finest quality in
that bracket. There is en enormous varie
ty in the range of diamond qualities and
prices. "
Who do I go to? How do,I find a good -
jeweller? °
•
Check first with people' you know'who
have patronized a. jeweller. An establish-
ed
jeweller prizes his good reputation: He
stocks diamonds of representative
qualities and he prices them fairly,
because he wants to.keep on.sefling them
to satisfied customers. . •
There are diamonds of all sizes and
prices, and you can discuss them quite
'frankly with your jeweller. Don't be em-
barassed, because he,knows.you are
di
nds loses man
making one of your most important pur-
chases. Find someone who understands
what you are looking for and who can
answer all your questions. It does take an
expert to idents and evaluate the the-
torsContributing to the beauty of a
diamond.
How do I know if it is a perfect
diamond?
Because nature is rarely perfect, most
diamonds contain tiny birthmarks or
"inclusions" — small, black dots, tiny
white lines or "feathers" included by
nature in the process of crystallization. A
Showcase '87 Page 41
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flawless diamond is one in which no im-
perfections are visible to a trained eye
when the stone is magnified 10 times.
Flawless gems are few in number and
they sgmmand high pr -ices
A diamond will always be very
beautiful, even if it does have flaws that •
cannot be seen by the naked eye. In a
sense; the inclusions in a diamond are its
fingerprints, because their number, type
and location are almost never duplicated
in another diamond.
Your jeweller will show you any im-
perfections within a diamond, and he will
Sti ns
explain their effect on the behavior of the
light that passes through it.
What about a guarantee or an
appraisal?
Many -jewellers do have -guarantees -and
they will give you a refund for the
amount paid, should you want to return
the diamond or make an exchange later
on.
The most important thing to remember
is to give her a diamond she'll be hap-
piest with. You'll be sharing it for a
lifetime ,with someone you love.
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