Clinton News-Record, 1985-6-12, Page 901 got a call the other day from an ESSO
marketing man. He wanted to know it
we would run an ad for a fabulous deal
on an FM stereo radio headset that's
available from ESSO this summer. He
went on to explain that this headset is
a brand new high tech design and that
it's ,elf -contained. I've seen self-con-
tained units hetore. They're roughly
equivalent to stripping your living
room stereo on your head. Anyway, 1
told him to come over. 1 needed
laugh. When he arrived he pulled this
tiny package from his pocket. Inside
the package was a collapsible headset.
11e then handed it to me.,.uncoIlapsed
and told me to put it on and turn it on.
Unbelievable! This little baby puts out
the sound yet is so compact and light-
weight. Then the ESSO marketing
elan sits hack and smiles. 1 know
there's something else to this. Atter I
turn down the sound the ESSO man
tells nye that this headset sells for a
regular price of $84.95 at ESSO. Now,
we're not talking wash-and-wear
friends, we're talking cashmere. But,
he tells me, if I stop in at any participat-
ing -ESSO station and fill up with 25
litres or more, 6 times, 1 can buy the
FM stereo unit for only $24.95. What a
deal! And I can also get a great deal on
an AM headset. Regularly $49.95 at
ESSO. Only $16.95 with 6 fill -ups of
25 litres or more. This offer is good on
FM or AM stereo headsets starting
June 10th at any participating ESSO
retailer.
ESSO'S GOT TECHNOLOGY
THAT'LL GO 70 YOUR HEAD!
You make us better