The Goderich Signal-Star, 1975-06-12, Page 25911
i •4.
Bean farmers dispatch salesmen
/ f
It's unorthodox, but it works. delegates were accompanied
It is marketing on an in- by representatives of the bean
ternational level, yet many of processing industry and by '
the "salesmen" are farmers private bean dealers. One of the
who go on the road on a part- secrets of success .of... tilts
tinie basis. mission has been the close co -
It almost sounds crazy, until operation involving the Board,
you see the production and processors and dealers to
sales charts.. If these don't provide a balanced approach.
imkess you, Phil Durand and For this year's mission the
Charlie Broadwell will be glad delegates split into three sales
to hear your suggestions. • teams, one covering Spain,
The commodity in question is Germany, France, Holland and
a ,food product, the common Belgium;, the second touring
white • 'bean: Mr. Durand, of Cuba, Mexico, Venezuela and
Zurich, is chairman of the Trinidad; and the third ven-
Ontario Bean Producers' turing to Austria, Sweden,
Marketing Board. Mr. Bulgaria, Yugoslavia, •Poland,
Broadwell is the Board's full Rumania and Russia.
time marketing manager. This was the first time any.of
Almost all of Canada's white the directors had conducted a
bean production is' centred in mission inside the Iron Curtain,
the six counties around London, and they ° are op initstic that
where the Marketing Board has sales in Russia will result from
its head office. contacts established there.
In 10 years, white bean On ' theirway home, the two
acreage has gone from 75,000 to
145,000 acres; production has
jumped from 1,117,500 hun-
dr d i h bot 2 illion
operation from both levels 0
governm(r nt.
e wegttoa u m
cwt. Exports have %more, than
tripled from 400,000 cwt in -1964
to 1'/2 'million- cwt, largely
through effective salesmanship
on the part of the Board and its
directors.
Although :Mr. Broadwell is
the professional marketing
specialist on the white !bean
team, _much of the promoting
and market exploration and
'development is done by Mr.
Durand and other directors of
the Board -- the farm operators
themselves. As a result,
several of the Board directors.
have become seasoned.
globetrotters in recent years.
Originally, almost all of the
export beans were sold, in the
United Kingdom. Although.
Britain remains a major
market, Ontario white beans
have been turning up in almost
every corner of the world since
the Marketing Board began a
series of trade missions a few
years ago.
Regular trade missions to the
United , Kingdom were
gradually expand.ed..to include
the Western European nations;
when these missions produced
good results, the bean
promoters ' ventured farther
afield,
Last year, for example Mr.
,Broadwell and Marketing
Board directors' Bill Baxter of
Perth County and Bob Allan of
Huron ' County were sent on a
sales promotion mission to New
Zealand, Australia, FIong Kong,
Singapore and Japan.
This spring, in perhaps , the
most ambitious mission ever
undertaken by the Board, the
marketing manager and four of
the directors embarked on a 31/2,
week voyage • that included
stops on every' foreign con-
tinent . except Africa. On the
mission, the Marketlhg Board
teams that covered the
European and Asian' countries,
regrouped in the United
Kingdom and spent some time
Don't detach
•
there to reinforce contacts in
that important market. While
there, the Ort'tarlo delegates
and British bean buyers were
hosted at a reception organized
by the Ontario Food Council.
As chairman- of the Ontario
Bean Producers' Marketing
Board, Mr. Durand is quick to
defend the trade missions
against any .suggestion that the
directors are enjoying a lot of
expense paid globetrotting in
the name of marketing.
"We believe in this personal
contact. - It was very
necessary," he said. "On the
international scene, they have
to know a name or a face. They
don't just go by letter.
"-Mese Missions are.
carefully planned," Mr.
Durand added. "We always
work closely with the gover-
nments -- both federal and
provincial — in setting up the
• trade missions and displays. at
international trade fairs, and I
might add that we have
received extremely good , co -
Organ donor consent
must remain on licence
Ministry of. Transportation
and; .Communications officials
have expressed concern that ,a
number of drivers have in error
detached • the organ donor
consent 'foum's'from their :new
Br a thi a 1 e
Marvin William Mills, B.A., son
of Mr. and Mrs. W. J. Mills of
Goderich, graduated from
Osgoode Hall Law School of
York University with a
Bachelor of Laws, degree on
June 9. Mr. Mills, also a
graduate of the University of
Guelph and of Goderich
District Collegiate ' Institute,
will be articling with the law.
firm of Luck and Harris in
Toronto.
Ontario driver ` licences and
mailed them to Queen's Park.
Officials would like to remind
motorists that the consent
forms should remain attached
to -or kept: with the driver's
licence once it has been com-
pleted and signed. This will
-ensure that 'in the event of
death the wishes of the donor
are immediately known to the
proper authorities.
It is next to impossible to
trace drivers who have mailed
their consent forms back to the
Ministry because the forms
have no return address on
them, officials point out.„ ---4.
Motorists who have mailed
their completed consent forms,
to the Ministry •should obtain
replacement forms from any
MTC. Driver Examination
Centre, District or Regional
Office of the Drivers and
Vehicles Division anywhere in
.the Province. -
Motorists who had their
licences renewed before the
revised licences became
available and who would like to
obtain separate donor forms for
themselves or other members
of their.family card obtain these
forms' from their local '-MTC
Drivers and Vehicles Office.
Although they operate in
various ways, one of the chief
roles of the various agricultural
marketing hoards in Ontario is
to promote agricultural
development and assure farm
operators of markets for their
prodece. In the case of the bean
industry, this ; is being ac- •
complished, through - the
development . of foreign
markets : to supplement
domestic consumption, and the
result has been a dramatic
strengthening of the industry in
recent years.
Finally, the Ontario Bean
Producers' Marketing Board
chairman added, anyone
skeptical, of the value, of the
missions needs only to look at
the sales charts. With ,exports
more than tripled within a 10
year period, Ontario's world
travelling bean farmers must
be doing something right.
ere's
hat summer
is all about!
Ninety-six acres of family fun, entertainment
and excitement on three islands on the '
Toronto waterfront.
This year two'giant-size films alternate
weekly on the world's largest movie screen
irl (inesphere:'the great new film "Energy"
and returning by popular demand,
breathtaking, "North of Superior".
4
•
GOI)LRICH SIGNAL -STAR, THURSDAY, JUNg,12,1975-P 'G 111
V
•
J
•
)
Thrill to new multi -media
experiences in Theatre 1 with Czecho-
slovakia's beautiful "32 Strings" one week,
and surprising "Big North, Ontario"
every other week...and "Reflections"
in Theatre I L Enjoy a summer of star
performers in the Forum. 'Rock,
symphony. pop, folk, jazz, ballet
and variety shows. Watch the
fun in Children's Village}, the
world's happ'i'est. most
unusual playground
There are 36 acres of forest
for every person in Canada. •
Many hybrid poplars grow
faster than native ones.
Graduate
Dwayne Edward Linner, son of
Mr.. and Mrs. Edward Linner,
Saltford, graduated on June 7,
1975, from Conestoga College of
Applied Arts and Technology in
Kitchener. Dwayne received a
diploma in' • Business
Administration . '(Marketing
Major).
,Let us assist you with your
plans • for that all important
wedding day.
•
Select your wedding, invitations, announcements
and accessories with complete confidence as to
quality and correctness of form.
WE ALSO HAVE PERSONALIZED WEDDING NAPKINS, MATCHES
AND CAKE BOXES
FryoDericb
SIGNAL—STAR.
5 2 4-8 3 3
4
♦
111.111114
.- i• j t{ a y
'�/t cassia t.� >..::.::.
,> •.;.;
HMCC'
for kids:
Putter around
the Stor•'1land M in-.
iature Golf Course.
6
Pedal a boat around
• the islands or take a
real helicopter ride.
Tour the famed,.naval
vessel HMCS Haida. •
Browse in the boutiques.
Enjoy an exciting variety
of meals. snacks and drinks.
, in o‘cr twenty licenced
restaurants. lounges and pubs,
many with live elitertainment.
Stroll the parklands and canals
and picnic by the lake.
Hours: To Sept. I , park open
seveti days a week 10:30 a.m.-
1:00 a.m. (Sundays to 10:00 p.m.)
Sept. 6 -Oct. 13, park open
Saturdays. Sundays and Thanks-,
giving only.
Theatres open: 1 1 :00 a.tii. Last
show starts 9:00 p.m.
Ac/nii.vsion: Adults $1.50, juniors
$1.00. children .750 or free with
parent(Iimit of fou r). Ontayio senior
citizens free. (Except during CNE)
FOR, INFORMATION:
Write: Ontario Place Corporation,
8 York Street. Toronto, Ont.
M5.1' 1R2. Photic (416).965-6332.
ontario
Placd75�
A Crown Corporation of
the Government -of Ontario.
• Ministry of Industry and Tourism.
Claude Bennett, Minister,
•
1
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�•Ys>
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