The Goderich Signal-Star, 1974-10-10, Page 24ea
PAGE 12A-GODERICH SIGNAL STAR, THURSDAY. 0("1'OBF R 10,•1974
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14411
When Mr, .Merchant opened his shop in
the 'Goderich area,
Phis name meant little to 'local residents...
it broughtno particular image to* mind.
• But Mr. Merchant was prepared to cope
._� with this. He had studied the area
thoroughly before opening his shop. He
knew his potential customers wanted Q '
w
quality, . excellent service, and honesty, he
was the sort of fellow "who would never
give :less . He knew, too, that he?,could
build his image and reach his potential
customers in the Goderich
area through The .Goderich Signal -Star, the
hometown newspaper. He started by adver
tising his Grand Opening in The (
Goderich Signal -Star.
• As his. business grew, he
strengthened his advertising ,,program 'so
.that his -regular customers (and potential •
customers who were new to the area)
wouldalways know what Mr. Merchant
'Was• -'featuring. •' Today,. his, image
is that -of a . fine person, an honest
`businessman. And it's an image that''
grows. each week --each . time Mr.
Merchant's display 'ad . appears n�
The Goderich Signal -Star.
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