HomeMy WebLinkAboutThe Goderich Signal-Star, 1974-06-13, Page 51An ad man's
Newspaper reporting and
newspaper advertising are com-
plete• opposites and- yet they ,
have a great deal in common.
Both require a person to have a
certain creative ability com-
bined with a desire" to cover all
facets of their readers' in-
terests.
The advertising department
at the Signal -Star is composed
of people who readily meet the
challenge of allowing- all
business concerns ,in Goderich
to advertise their services com
Byrski...
continued from page 18S
individual approach for each
customer's ad.
"Customers appreciate 'a
unique,, different idea," says
Ed, "and they are quick to ac-
cept almost any good
suggestion the advertjting.
salesman makes."
The exchange papers - those
copies of 'neighboring and
distant weekly newspapers
which arrive at the Signal -Star
in` bu nd les - are a valued source
of new ideas for Ed Byrski and
staff: Ad salesman pour over
these volumes for hours, lat-
ching onto eye -appealing ads
and reworking those ideas into
something which can be sold to
local merchants.
"We like our customer,' ads
to catch the public's atten-
tion," says Byrski. "That's our
job. And it pays dividends for
the advertiser." '
scneuuie is, tight 'n'
pletely and yet within their
budget. .
Every Thursday after the
Signal hits the streets the ad-
vertisinl department sets the
wheels in motion for the next
week's paper. Each represen-
tative
epresentative prepares a call card of
people he will visit with the in-
tention to suggest advertising.
The advertising man calls on
the customer with an idea of
how to 'Set up that particular ad.
and consults with him on the •
details. He discusses what
tunity to become better known
to the public.
And while it isn't strictly air
advertising man's job, Ed Byr-
ski was often at the Signal -Star
until the wee small hours of the
morning during Young Canada
Week - putting those finishing
touches to the makeup of the
paper .and offering moral sup-
port to the three young repor-
ters' from Conestoga College
who did such a fine job Of
• providing editorial material for
the daily.
At 29 years of age, Ed Byrski
knows a great deal about his
chosen field. What's even more
exciting is that Ed's young
4 enough to learn a good deal
more and be of even greater
help to the business community
he serves and the newspaper
for: which he works
- During last spring's Young
Canada Hockey Week spon-
sored locally by the Goderich
Lions Club, Ed Byrski figured
extensively in the success of the
little publication. It was his
behind -the -scenes drive which
took the town's first daily from
a modest eight -page effort to an
ambitious 20 -page success.
▪ Long before the first edition
of this year's Young Canada
Daily rolled off the big Signal -
Star press, Ed Byrski and staff
were at work,contacting the
people who have an, interest in
;hockey in general or this tour-
nament in particular, as well as
the local businessmen again
who had a tremendous oppor-
products are to be mentioned wishes to portray to •the Signal
and what the prices are. Any • readers the ad .rnahµgoes back
illustrations used in the ad are to " his desk. to design the.
arranged for by the Signal" 'finished product.
representative. Then with alt The layout of an adver-
the information the customer tisement is very important to i<
Page 19S
tough
its success. Type size is chosen
to be eye catching and aesthetic
and' yet allow the ,ad man to
place all. the desired infor-
continued on page 22-1S
growing
with
oderich
g.
Congratulations .Signal-Stnr
.on your new facilities
'Town- of Goderich
,;,J Harry it'oru'j'J,
'Mayor
S
im Ainslie
eager
PARK
GODERICH
30 THE SQUARE
PHONE 524-7811
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