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HomeMy WebLinkAboutThe Goderich Signal-Star, 1974-06-13, Page 50• Page 18S Congratulations Signal -Star • For any special occasion choose ,stationery from International Artcrafts ltd. STRATFORD, ONTARIO 14 1 GODERICH... MOVING AHEAD The newly ctonstructed office and printing plant of the .'Signal -Star" is a visible sign of community progress. 8' It is a tribute to the Town of Goderich, its residents and - surrounding areas. Improved news and advertising service is imperative in this fast- moving world and the "Signal - Star", is keeping pace. Union Gas Limited is proud to be a member of the God&rich family and congratulates its citizens and the management of the "Signal-^ Star''. Union Gas is alsoustl I y pleased that Natural Gas was selected to heat this modern building. • mon Gfls LIMITED' r Advertising manager Ed Byrski Service is his motto An ad man's job is never easy but Ed Byrski, the friendly advertising manager from the Signal -Star makes it look like a piece of cake. Ed's been selling space for SignallStar Publishing Com pany since 1968. He, came to town from Strathroy where he worked with the Age Dispatch first -as, a prih-ter's assistant and later as an ad salesman. He's also had plenty of experience in the makeup department and the darkroctirn at both Strathroy and Goderich. When he first arrived in Goderich, he worked with Signal -Star owner and publisher R. G.'`Shrier before „being promoted to advertising manager. Since that time, Ed's natural ability and congeniality have helped him Ito oversee the ad department with such suc- ,cess that the Signal -Star has made its mark as ,a reputable selling aid for merchants in and around Goderich and a trusted shopping guide for the readers in that area. With his regular full-time assistant. Dave Williams, Ed Byrski not only sells ads for the Signal -Star and all its special efforts such as the recent bride's edition, he also services customers who use the Huron Shopping News' as an adveri tiling tool. Just -recently Shopping News the Huron -has moved + from its once -monthly format to a twice -monthly schedule. That means Byrski and Williams have nitre area' to cover more calls to make. It is another reason,too, for the addition of summer staff this year in the _advertising department. Hes Kim. Ainslie, a Goderich son, whois con- tinuing in the tradition of 'of- fering imaginative advertising campaigns for the local mer- chant who wants to build a bet- ter business. "Local businessmen are good clients," says Ed Byrski. "About90 to 95 percent of a l l our advertising clients are local businessmen. A high percentage of them use the Signal -Star ex- clusively and all use it as a major portionAt' their adver-. tising efforts:" Ed estimates that in a regular work week, his depart- ment makes between 30 and 40 calls :on customers for the Signal -Star alone. And that doesn't include the countless telephone calls which come into the office from persons who have something to sell or the dozens of people each week who arrive in person at the Signal - Star front desk to seek adver- tising advice. One of the biggest jobs of the advertising department, accor- ding to Ed, is to ensure a fresh, continued on page 19S Dave- Williams aims to please