HomeMy WebLinkAboutThe Goderich Signal-Star, 1974-06-06, Page 43,,
Page 15
Professional help prevents regrets
Realtors have the customer in mind
You might get lucky and save a
buck or two.
A lot of folks have tried to sell
their own homes and succeeded. A
lot more have just tried.
Most people realize that selling
your ow Lhome can be a costly,
time-co'rsuming, ;even risky affair.
And unless you're just naturally
'lucky, you need the help of a pro-
fessional Realtor. He can save you
a lot of time and headaches. For a
lot of good reasons.
If you're thinking about selling
your + own home, maybe you should
consider some of them.
What's your price?
The first thing a Realtor can do
for .you is recommend a fair and :
'reasonable asking price.
-.Du it yourself and you will prob-
ably ask tFoo much' or too little.
Either way, you lose.
And don't be fooled by the belief
.you know pretty well what your
home is worth. Market demnd,-
seasonality of sales,, location and
many other variables often alter
your home's value.
A skilled Realtor knows all about
these things. Most important, he •
knows people.
f
I)on t talk to strangers.
.11' you love .talking to strange
people at strange hours, by all
means sell your home yourself.
That "I'or Sale by Owner" sign in
your front. yard means you're. fair
ggime for ..everyone—even those
passersby who "just kinda wanted
to see what the place looked like."
That sign may clot get all the
prospects you want, either. You
may have to advertise. And that
means prone calls of all hours.
A Realtor can solve these prob-
lems. First of -all, he will.screen the
prospects. He'll know their needs,
desires and financial situation. And
he'll know who is seriously looking
for a new home and who is just.
looking.
Rest pf all, he'll show your house
only when its convenient for you.
That beautiful art:
Okay, tiger. You're selling your
own •hoTne. You know the needs and
desires of your prospective buyers.
And you know what to say, how to •
present your home to convince,
them.. Right?
Wrong.
Realtors are trained in the art of
salesmanship. (And believe us, it is
an art.) His study of ;sales tech-
niques has shown him how to get
the indecisive buyer to make up his
mind; how to close the sale. In fact,
he's gone to school to find out.
After all, selling is what it's all
about.
Formal negotiations,
What happens when a prospec-
tive buyer -makes you an offer—one
that's well below your asking price?
You're going to argue. And that's
the worst thing yoti could do.
As a principal, you'll discover it's
pretty hard to bargain with a buyer
—to negotiate about such things as
price, terms and possessions. Mis-
understandings may crop up. And
those small disagreen3ents can spoil
a sale.
When a Realtor helps sell your
home, he takes on the difficult task
of negotiation. He's sort of a go-
between and advisor. _,And he's
objective. He'll tell you when the
buyer is right. And he'll tell you
• when to stick to your guns.
He's usually a heck of a nice guy,
too. He knows how to smooth over,
or completely avoid, those sale -
misunderstandings.
How to shop for money.
Many prospective buyers don't
know much about financing—how
or where to get'a mortgage.
Sell your home yourself, and
there's not much you can • do to help
him..
A Realtor knows just about all
there is to know about financing.
He worts very closely with all
kinds of financial institutions. He
knows their methods and require-
ments. ..
Very simply, he can help your
buyer find the money he needs to
buy your house.
Red•'tape.
Selling a . house involves 'many
details. Paperwork, title searches,
finance. arrangements. There are a
hundred little things to be done.,
Unless you have a mind like a
computer, you'll need a Realtor to
get everything done and keep it
straight. He and your attorney will
guide you through the tangle of de-
tails as • painlessly and safely as
possible.
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—Appraisals
--Property
Manigement K einIrd--BusinessgInsurance
—Investments ��••
REALESTATE
n
26 THE SQUARE
_
BROKER
—Residential
—Farms
—Resott Properties
14
GODERICH
Alexaflder & Chapma.n
3
-
And .Real Estate
8 The Square Goderich ' 524-9662
.
W.J. Hughes Real. Estate'Ltd. .
38 East St. GodorIch
t 524-8100
N
, THE MAN • TO sa IS
,
52441*
,
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..... • crruszre
tioderich
52 West Street
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