HomeMy WebLinkAboutThe Goderich Signal-Star, 1970-12-17, Page 54
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Change in the last 40 years.
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Dolls. rc.fhct
Reading children's minds can
be a tricky business, but those
who seem to have mastered that
business are toy manufacturers.
Among them are Regal Toy
Company Limited and Mattel.
. Canada Limited.
One way in which Regal keeps
up with the latest trends is in the
changing of materials used in the
manufacture of dolls.
"There has been a change in
dolls in the past 40 years," said
S. Frank Samuels, president of
Regal, himself in the industry
for 50 years.
"Before, the dolls had
composition - heads, ' sawdust
filling in the bodies, and mohair
hair.
"T.hen plastics were
introduced in. 1942 and came
.into full limelight in the 1950's.
"Now, dolls have vinyl heads,
polyethylene bodies and nylon
hair."
Bodies and lei ' on the dolls
are' blow -molded of
polyethylene resin. Arms on
some of the dolls are also made
from polyethylene. '
Much of the polyethylene
resin and polypropylene film
. used by Canadian toy makers is
supplied by Canadian Industries
Limited.
Dolls have grown up over the
years. Teeri-age . dolls are
replacing baby dolls in
popularity..,
Wardrobes .. are chosen with
relation to fashions of the day;
before it was the mini and maxi
looks that were popular, next.
see-through tops and pant suits.
and presently the midi.
The wet look is still "in" in
the world of fashion.: . •
"We're working on the 1971
designs now", said Mrs. Judy
Gray, chief designer at Regal.
"We change ° once a year,
basically, but during; the year,
bring in appealing new designs,"
She said that the styles are
adapted and simplified so as to
be suitable .for the dolls.
Mrs., Way said that two -of
approximately 1.00 designs are
Chosen. The decision as to which
are to be used is made by
company executives.
Mr. Samuels said that there
are five different types of the
same dolt so as to give children a
choice.
Regal also manufactures the
"Afro" doll, in keeping with the
"Black is Beautiful" trend.
Mr. Samuels said he has had
children visit Regal and that he
observes them in stores to see
what they enjoy.
"Judging what they like is a
matter of common sense and
experience," he concluded.
One large market for Regal ,
dolls is Australia, where Mr.
Samuels feels, Regal has
something differentto offer.
The company also makes large
plush animals, often sold to
teen-agers as mascots and mobile"
toys made of polyethylene.
Ches Macey, director of
industrial and public relations of
Mattel Canada Limited, said
research into children's likes and
'dislikes takes place' at. Mattel
Incorporated in Los Angeles.
"We halve 400 designers,
engineers, market researchers
and psychologists there." he
said.
"We even have a good number
of ideas coming to us from
outside. We pay out royalties_to
inventors. Also, a concept will
come up ,and a team of experts
will work on it."
Mattel will then test the
reaction to the toys of a group
Of children from the Los Angeles
area, considered to be a
Glitter personalizes
those Christmas gifts
•A typical Christmas Eve scene
— midnight — mother and father
caught in a tangle of ribbons,
wrapping paper, bows, name tags
and tape! Sound familiar?
Well, here's a novel way to
avoids the last minute wrapping
dilemma. Wrap presents.' in a
plain, dark colored paper and
personalize them by writing the
lucky recipient's name in silver
or gold glitter.
This exercise takes much less
• t4%
time than you'd think, especially
when you use a household
-cement to help you along. This
transparent glue comes packaged °
in a slim tube, with a pin sized
opening to allow the glue to
4 'flow evenly. 4Use it as a pen to
write the name, and sprinkle
bright glitter over the wet
surface. Allow it to set for a few
minutes, shake off the excess
glue — and you're finished!
Merry-go-round makes
Christmas centrepiece
A merry , merry-go-round
makes an eye-catching table
decoration. A dowel, sharpened
at both ends, is anchored in a
base of plastic foam. Next, a
foam ring is placed ,over the
dowel to rest' on the base and a
cone cup of paper put ion the
other end of the dowel and
sprayed with enamel paint.
Ideal for the purpose are
spray paints which are available
in 14 -ounce containers in
mandarin, avocado, antique
gold, Spanish blue, turquoise,
melon and prairie gold.
Felt or velvet streamers • are
.current fashion trends
representative sampling of
children in different parts of the
world. Child psychologists will
study their reactions in a
laboratory Setting..
The research and design staff
are now working on the -''1973
line.
The most popular category of
toys for boys is ,the "Hot
Wheels", introduced in 1968,
featuring the excitement of
grand prix racing, and the
teen -aged "Barbie" dolls for
girls.
"The family unit is not the
same today," Mr. Macey said.
"Dolls are now" aimed at
career -minded girls. It has
something to do with 'women's
lib movement.'_'
Mattel works on categories of
toys. For example, the company
will make a Barbie doll, then add
similar dolls, such _as the "Julia"
line.
M
Added interest is given sev rat
' toys assembled and packaged by
Mattel in Canada, including
model hobby kits, through use
of polypropylene skrinl vi rap.
"We try to build play value
into our toys," said Mr. 'l¥tacey.
"We don't like `gimmicky' toys.
r
CLARA STEWART
We prefer toys with a lasting
attraction for children ans r
believe in building a high quality
prodet."
CLARA STEWART
Suggests
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11
then glued to the inside of the
cup at one end and to the ring at
the other, and the ring studded
with sequins and beads, then
topped with multihued w
Christmas tree balls in lieu of
animals.
Put your
money
where you
get your
mortgage
Most of the money invested in our high
interest paying Guaranteed Investment
aitificates has a priority in mortgage
loans we make in the same area.
Your investment in Victoria and Grey
Certificates not only helps you, it helps
your community to grow and prosper.
The senior Trust Company
devoted entirely to serving
the people of Ontario.
WM and GREY
TRUST COMPANY SINCE 1889
9:00 to 5:00 Monday to Thursday
9:00 to 6:00 Friday
Lealand Hill, Manager 624.7381
Elgin and Kingston 'Streets, Goderich .5
We overestimated and bought too many! We have to clean them out!
There's no sense holding a sale after Christmas, so we're passing the
savings on to you NOW!
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INCLUDES SPEAKERS
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COMPARABLE SAVINGS ON ELECTRIC CORN POPPERS,
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FREEREE
with every purchase
of small appliances
SALE CONTINUES WHILE STOCK LASTS, AND OF COURSE
SALE PRICES APPLY ONLY TO STOCK ON HAND, ON A
CASH & CARRY BASIS — NO CHARGES.
2 WESTINGHOUSE
LIGHT BULBS
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ON THE SQUARE GODERICH