The Goderich Signal-Star, 1970-12-10, Page 25. Color
s whole story
`A
• Colour is the whole story in
furniture for 1971. Colour in
woods, in acrylics, in fabrics.
Bright, wild, grabber colours to
match the modern mood. And
the mood 11 be, very modern
indeed.
at Thesee projections of
furrritur designers,
manufacturers and retailers for
Junior Farmers
entertain
local students
The Clinton Junior Farmers
(all girls this time) played host
to the students from the
Goderich ' Work Shop and the
Queen Elizabeth School at a
Christmas party in • the
Agriculture Offices in Clinton.
The event was well attended
and everyone enjoyed games,
sing -songs and balloons with the
guest of honor, Santa Claus,
leading in songs and giving gifts
to all.
Lunch was . served and
thoroughly relished.
This party was planned by
• Marie Trewartha, the 'president,
and her executive. There are
between 50 and 60 members in
the group, all of whom give great
co-operation to their leaders.
Their motto is Home and
Community Betterment.
"You see our youth has come
through again," stated Mrs.
Betty Reid.
Kids selling
Christmas cards
The local association for the
Mentally Retarded is selling
Christmas cards again this year.
Young girls in Goderich will
be taking orders for the cards,
w the proceeds of which will
support the work of ,the local
association.
n
•
ir►
TWO IMPORTANT
LIMITATIONS
The effectiveness of butt
immersion has two important
limitations:
I'1 A tree whose moisture
ntent has dropped to a``efitical
point 11efore immersion will not
recover, but will continue Co dry
out, even when standing in
water. Check tree again for
flexibility 24 hours after
erecting. If there is any sign of
lessened flexibility in needles or.
twigs, " the tree should be
removed.
2. Even a tree with 100 per cent
moisture content will not
withstand a complete ring of
flames at its base. A quantity of
highly combustible material,
such as tissue -wrapped gifts,'
presents a fire hazard in itself
from which the tree, and many
household furnishings, will not
be immune.
cr7o,
Plastics. get bigger - role pfurniture design
1971. They foresee a definite
upswing in demand for furniture
in the modern style —
contemporary modern using
elean simple lines in wood --- and
"new materialist" modern using
plastic and glass.
"Despite this, however, the
largest percentage of our sales —
approximately. 25 per cent —
will continue to be in the more
traditional styles", says Bill
Landrum, buyer for Eaton's in
Toronto- "But even in Spanish,
Mediterranean, and French and
Italian Provincial designs, the
buying public are becoming
more adventurous. Colours are
brighter, and new and different
applications are attractive to an
apparently less sales resistant
public".
A wide variety of styles in
every, type of, furniture will be
on display at the Canadian
Furniture Mart in Toronto's
Exhibition Park between
January 10 and 15. The largest
trade show in Canada„ the Mart
will be open to the public
between 5 p.m. and 10 p.m. on
the last two days of the Mart,
January 14 and 15. °w
Wood is still the most
commonly accepted material,
with rosewood the most recent
entry on 'the Canadian market.
Very popular in Scandinavia for
the past three or four years, this
rich, highly -grained dark wood is
seen at its most elegant when
combined and Offset with
chrome. Coffee - and accent
tables and etageres ox shelving
units lend themselves well to this
classic styling. Rosewood is
Unfortunately an expensive
wood, but today's technology
has produced veneers in this and
other popular grains which not
only defy detection, but which
stand up well to everyday use,
and are much more kindly to the
pocketbook.
The light colour of birch
lends itself well to the addition
of bright colours, which
although changing -the
`appearance of the wood, still
permit ' the grain to show
through. This is a more
expensive version of the
mix -and -match painted furniture
which is expected to become
increasingly important in 1971.
According to Eaton's buyer
Landrum, sales of this relatively
recent introduction to Canadian
furniture stores already
represent eight per cent— 10 per
cent for this nation-wide retailer.
Low price 'and durability
advantages appeal particularly to
newly-weds and young
sophisticates for furnishi
ng
apartments. Dining sets and
accent pieces are especially
suited to this style,
Fitting into the same
category is the injection
motlIded plastic furniture: iyts
clean,' modem lines combine
economy with design. It is
lightweight but sturdy,
functional, and highly practical
in its durability.. The high glosss,
primary colours meet the0
demand of the youth market for
individuality in home furnishing.
A new line of ABS plastic
chairs, desks and tables, Which
retail from $19.95 up, will be on
display at the Mart, as well as
the acrylic and plexiglass
furniture. With Canadians being
ever on the move, low prices
would allow the purchase of new
groupings for each new home.
But `disposable' furniture is still
a somewhat revolutionary idea.
(ABS plastic is being used today
in • automobile manufacture,
Which indicates its strength and.
versatility).
Glass will be seen combined
more frequently with chrome or
steel in dining tables and coffee
and end tables. An exquisite
reflection for crystal or
ceramics.
There has been a resurgence
in popularity of Colonial
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ed
furniture, Here the maple wood
is being used with a much
greater selection of fabrics, all of
which . will be apparent at the
Canadian Furniture Mart. Prints
and tweeds have been updated
so that Colonial pieces can now
be used with other, more
modern, furnishing styles. Gone
are the ;days when. an entire
mom had to be in the Colonial
theme •— it has forsaken much of
• its rustic appearance to appeal to
more pe„gple.
Upholstered pieces are
expected to remain rather heavy
and bulky looking, since these
qualities seem to be, s associated
y
GODI IUOfSZGNAle + .A;
with comfort and durability.
Velvet fabrics will he seen in
greater quantity, . in bright,
multi -coloured prints ,> and
geometric patterns. Fabrics
which repel moisture, and the
more frequent use of man-made
materials are making a valuable
contribution to today's demand
for easy care for carefree living.
Women's' fashion has always
had a strong influence on the
furniture industry, and it will
reflect. in 1971 with the
appearance at the Canadian
Furniture Mart of the 'wet look'
for furnishings and lighting, and
more use of suede and leather.
Stop worrying about what to plea that keeps,on I ivid%I
Drive out the Huron Road and select something from our
assorted stock. Our low overhead and select buying can niso
save you money in many instances,
HUTCIIIN.C1.
& APPLIANCE.
308 HURON RD.
`PHONE 5247831
IDEAL
CH R.iSTMAS
GIFTS
MAKING FRIENDS
Lauretta Dalasandra was just a year old when she had to have an
Operation on her hip. Being in a hospital can be a frightening experi-
ence for anyone. But a kind And friendly nurse like Deanne Cuthbert -
son can make home seem a little closer. THE HOSPITAL FOR SICK
CHILDREN, Toronto has a staff of nearly 600 registered nurses, spe-
cially trained in paediatrics. More than 60 graduates come from the -
Hospital's School of Nursing each year. They help take care of the
27,600 children who are admitted to the Hospital every year. You
can help too. Send your donation to tie annual Christmas campaign.
Write: THE HOSPITAL FOR SICK, CHILDREN, BOX 440, STATION
"Q", TORONTO, ONTARIO%
Here's Your Opportunity To
SAVE
100's OF DOLLARS
FOR .
MEN
AND
BOYS
NOVEMBER
BONUS DRAW
WINNER
mollimmommial
Dishwa
1911 MUSTANG
TWO DOOR HARDTOP
Imagine! Just 169 miles, -.Fully equipped with power
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seats, etc. FULL WARRANTY. Beautiful mustJrd
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1971 Licence No. K37019.
KORATRON •PANTS
DRESSING GOWNS
SAY IT WITH BILTMORE HATS
BELTS
MODERN WIDE BELTS
SWEATERS, PULLOVERS AND CARDIGANS
WORK SOCKS
SUBURBAN COATS
TOPCOATS
SUITS
GLOVES - WOOL, LEATHER
TIES
GARTERS
JEWELLERY
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CAPS
SOCKS
WORK SHIRTS
M8 FT. SCARVES
TOQUES
WOOL JACKET -SHIRTS.
GWG WORK CLOTHES
COTTON, FLANNELETTE PYJAMAS
MEN'S HOSE
UMBRELLAS
CANES
DRESSANDSPORTSHIRTS
$3695
McGEE
Mrs. Peter 'Vogt of RR 3, Goderich receives the Ronson
CAN -DO can opener which she won in Jewell Bros.
Appliances' annual monthly bonus draw. Presenting the gift
is Fred Jewell.
You May Be Our Dec. Winner
Each major appliance 'purchase entitles you to enter your
name in next month's draw for. a surprise gift.
PONTIAC-1 UICK CADILLAC
GODERICH
5244391
cLEAl1
JEWELL BROTHERS
APPLIANCES & TV LTD.
(Formerly GERRY'S APPLIANCES)
THE SQUARE • GODE • )CH
BROS.
ON THE SQUARE
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