The Goderich Signal-Star, 1970-11-19, Page 266B' ;($ DERICR SIN ,L.STAR, TI URSAA
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NOVEMEEIt'19,1970
He 'Says, 'Shop Now,
Wisely and ,well'
For Practical Giving
L,Iseful, Necessary Presents Are
Widely Available, Ready To
Add Roach of Luxury
By ANNA MANG
MERRIEST NEWS OF THE SEASON UNFOLDS, AS
Santa arrives to herald the opening of -the Christmas
gifts season. He's here, and so are the gifts, in a
resplendent array ready to tempt, and, to satisfy, every
alert shopper and every lucky person on the list.
From his years of experience zipping through the
skies ,by reindeer -drawn or jet -powered sleigh, hopping
down chimneys, filling stockings, spreading wonders,
beneath the tree, Santa has grown wise as well "as
jolly. That's why his message is, as always, "Shop
early."
Perhaps because he knows just what effort and
time it takes, in his workshop, to get all those spark-
ling, satisfying gifts ready, he has a special appre-
ciation of the need to allow plenty of time and thought
in shopping and selecting. For wrapping up Christmas,
says Santa, shopping early just can't be beat.
-
t
This year, however, he bas something else on his mind --
again, a' message of importance to every gifts shopper.
Santa, who realizes full well that many, of his helpers
have been watching their budgets lately, wants to remind
all that useful, necessary things can bedelightful Christmas
presents.
Practical, as well as pleasing, is the word for 'this gifts
season. •
Does .this mean gifts must be• °"dull, • humdrum—long
underwear and a loaf of bread? Not dull at all.
In fact, those two .gifts, like' most practical things,
could be quite-exciting—insulated underwear for skier.
.or snowmobiler, and an unusual bread for the home-
maker who wants to try a combine the- practical `and
gourmet loaf. luxurious.
Christmas is a time to It's practical to have a hob-
spend wisely, spend thought- by, to keep some of the re -
fully, with an eye to value
and a special determination
to make certain that theprac-
tical presents—things people
use every day—arrive with
an extra fillip and flair,
with quality built in and
with attractive, up-to-date
appearance:
Wide gifts selections in lo-
cal stores seem just made to
meet this demand.
From pantyhose to portable
mixers, from china and cook-
ware to socks and ties, mod-
ern merchandise comes up
with a gifted difference in
design, versatility and use-
fulness.
Even the children's dolls,
toys and games fit the prac-
tical category, since they are .
developed to educate as well
as entertain. A new realism
appe,s, to help a kids learn
byA ing,and learn about the
Wo I around them.
If it's practical, it isn't
luxurious. Or is it?
According to Santa,
Christmas is actually the
most practical time to give
a little luxury.
A luxury could be a better
handbag _for her, or fine
luggage for him — some-
thing that costs a little more
than they would ordinarily
spend on themselves, yet
something that, because it
lasts longer and gives more
years of usefulness, is a
most practical investment.
Or, a.> luxury could be
that color TV set the whole
family has been dreaming
of, and planning for—cer-
tainly, a gift that should
prove practical by pro-
viding a future. full of
entertainment.
Major appliances for kitch-
en or lajn cfry-become impor-
tant time and work savers,
for practicality. Because they
do so -much more, and look
sd streamlined, they're lux-
urious—even glamorous.
Home furnishings for the
newlyweds or family home
bring practical pleasure.
Fine watches, enduringly
beautiful silver, good -invest-
ment jewelry—all these pres-
ents from the jewelry store
sus
.r,
laxed joy of Christmas in
daily life year-round.. That
means gifts from fishing
equipment to cameras.
One more thing. To be
really practical, Santa's help-
ers should remember: The
earlier they shop, the more
likely they are to find budget -
expanding values/
•
e to
n
St. Nick Delivers Wonders
Those family gifts out of
Santa's pack entertain elec-
tronically, in new and differ-
ent ways. The wonder boys
in the- labs have brought their
out -of -sight marvels • right
down to earth.
As - a result, Santa's bag
holds something to please
everybody. -
Although the kids maylike
rock, thR folks prefer the cla-
sits — the whole family is
geared to supersight and su-
persorund. And, they're get-
ting both this. Christmas.
• Mom should be thrilled with
the beautiful' furniture de-
signs available—TV sets in
everything from contempo-
rary to French provincial to
complement the room decor.
A small gift that could go°
far is the TV portable. This
year,there are more TV sets
that can conveniently go
everywhere.
For the family that has
everything could be console
stereo sets that have every-
thing —record players and
tuner -amplifiers combined in
one cabinet, with record stor-
age, too. -
The kids might like smaller
stereos made up .of spaceAu=A:-vAwAvAvAvevAwA-vevA-vAvAvAvAvA;-vAw..,va.vwA;..v
-
P
age components—phono-
graphs?,
omponents--phono-
graphs,, amplifiers, speakers
• and changers.
SHAPING UP
To help that favorite Santa
keep his - room in" shape, a
chair yalet, complete with
jewelry tray, clothes and jack-
et hangers and cologne caddy
might be just the thing.
STEREO MUSIC FROM RECORDS AND RADIO is a gift
for all seasons. Sound goes up, as,well as down and around,
from this three-part circle of sound modular stereo phono-
radio. By Zenith.
VISIT TO THE STORES TO SEE WHAT'S new in cassette
recorders starts Christmas shopping ,for this young lady.
She's choosing a recorder her whole family can enjoy. Models
range from compact portables to automatic -changer stereo
styles. By Norelco. . °
MATCHING. KITCHEN en-
semble—potholders, towels,
dish clothes ---can• make Mom
happy. These by Cone Mills.
THIN, TALL CANS turn into
attractive packages, when
wrapped as Yuletide kings.
The gift, an aerosol can of
"Scotchgard" fabric protector.
Make Lists, Then .
Check Stores,
Says Santa
:...............
ELECTRONICS BUFF may.
be _.hoping for some techno-
logical marvel like this one—
a_ fully electronic, digital.
AM/FM clock radio.
NEW LOOKS for giftworthy
radios reveal unusual shapes,
such as this circular AM/FM
solid state model that plays
on batteries or household cur-
rent.
Shopping with Santa
CASES GO COLORFUL
Portable phonographs get
together with lively colors.
Their cases gleam with yel-
low lacquer or show off hues
such as gold or tangerine.
NEW WRINKLE
New wrinkle in gift giving
could. be present of an elec-
tric steamer, to. take out
wrinkles from fabrics and
save pressing.
THEY'RE DIGITAL
Digital—that's the word for
clock radios this season,' -as
more and more appear with
easy -to -read numbers.
ADDING RECORDS
A phonograph is a. gener-
ous gift, and worthy of more
generosity—some favorite
records to go along with it.
FOR CHILDREN
Makers of portable radios
and phonographs, long inter-
ested in designs and features
that please teens, now are
also directing more attention
to electronic entertainment
devices styled to appeal to
younger children.
SANTA'S BONUS
Bonus for Santa, when he
chooses a TV set, will be ex-
panded guarantees and war-
ranties, offered by manufac-
turers to assure, customer
satisfaction.
• TALKING LETTERS
Voice letters from Santa
come faom gift, for Dad, of
cassette recorders and tape
cassettes in lightweight plas-
tic containers which may be
mailed.
10%
ALL CASH PURCHASES
DISCOUNT
ON
10%
AT
OPJ THE RE`
PE0P.LEs�ODERICSQUAH
•
MONDAY, NOVEMBER 23rd
From 7 to 10:00 P.M. •
EVERYONE WELCOME
Because style is a personal. thing and tastes vary,so widely, we asked our designers
to create a group of stereo high fidelity models that would cover the spectrum of
choice. The following ser -les of models represent the sort of variety and unique
design expressions that we knew you would find exciting. But, you'll note that we
have not allowed• careless abandon to reign. These are exciting, practical concepts
that- will add a distinctive touch and allow you to express your own personal taste.
0
i
MODEL R730
Philips designers have taken traditional
Mediterranean ideas and fashioned this
unique highboy model which measures
fifty-two inches high by twenty-two wide
and fifteen deep. The doors swing wide to
reveal the smartly fashioned control panel,
record changer, and record° shelf. Finished in
Mediterranean Walnut..,, .
MODEL R740
Here's a totally different view of the sane
unusual idea. A contemporary version. A
little higher — seventy-one inches. Its
possibilities in a room are obvious. It has
provision for books and knick-knacks as well
as ample space - fott.,:recprdsk. And, you can
add .a tape recorder, 'too. prily solid wood
veneers are used, hand rubbed to a fine
finish. Available in Natural Walnut.-.
RIVETT S TV, 1111 RADIQ -
4THE SQUARE • GOf1pRICH.,
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