HomeMy WebLinkAboutThe Goderich Signal-Star, 1970-09-10, Page 8"t6 9
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Most people don't realize [tow much mohney,k,as.tO. be squeezed into a tube of
toothpaste—or for that ratter, any product—before it canbe sOld.
TiWere's an enormous outlay of time and money for 'product research:for consumer
testin,g. Then there are the new costs of manufacturing__ new machines, new c,ona,in,-
ers, new,pacrigge.s. Then the consumer must be told of the advantages of the product. -
The product • vo-u:eventu'ally see in an ad has taken months, maybe" years, and often
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dollais to get there..
Does advertising reduce the cost of toothpaste' from $1,500,000 to 79C? Qf course
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not.-But,witl-"roUt it, manufacturers could not afford to invent new products or improve
onold one's. Advertising tells _enough people about the; product to make mass pro-
duction ObSsible and practical_Thot's why in today's''manufacturing and
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process, advertising is cts.eSsentiai as the ingredients that go into the proggctin the
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first.place.
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So if your teeth are a little:brighter, 'and you re spen,„:ing is$76' money on dental
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care than last year... that's the point we're trying to et acrO's: i'dvertising helps
good things happen.
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