The Goderich Signal-Star, 1970-08-20, Page 20„n
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Mr. Murray Cotterill is Public Relations Director :at
United Steelworkers of Ame'ica.'Read what he has to say ,
ortifrti relattorfishir e'tiretiadve 'tising` id job
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"Advertising is an essential part sof the formula that helps
provide better pay, more secure jobs and cheaper goods."
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44T TNLESS as many people as possible find out,
about new or improved products as
quickly as possible, there can be no mass con-
sumption. Advertising is an essential part of this
magic formula.
"But, as the Sorcerer's Apprentice' discovered,
too much magic, improperly used, can -be waste-
ful and dangerous. Advertisers . should be aware
of the danger of clogging up the airwaves and the
print media with too 'much of this good thing.
And when advertising publicizes puff rather than
substance, the consurner becomes cynical , and
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d'JFd.%;M �� �R. + ���. Ma�����:«i�3►���.W1^�.�• Gl.- P .�d:::.:. .i n..d_ ,�.r "°' �, J. x .+:t� ��nl.��` «-ra Vuti
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good advertising behaviour. And, to keep their
incomes high and their prices low, every employee
and every consumer should help police those
rules.”
How! you can add your voice to
Murray Cotterill's
plea for better advertising
'The Canadian Advertising Advisory Board has
set up a procedure to correct abuses when they
occur.
The Board is made up of national advertisers,
This code sets out jn black and white the stan-
dards that advertising must meet.
You can get a free' copy of the booklet called
the "Canadian Cade of Advertising }Standards"
simply by requesting it. .
Write to the Advertising Standards Council,
159 Bay Street, Toronto 116, Ontario• .
Read the booklet. Keep it handy.^ And if you
see an6 advertisement that. .you think breaks or
seriously lends the rules, fill in and mail the com- ,
plaint notice enclosed with the! Code booklet.
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"It is in the interest of manufacturers, dist' bu they've established a Code of Ethics for the in- ployee and every consumer to help police the
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Canadian Advertisipg AdvisoryBoard: we work for better adrertisin;
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