HomeMy WebLinkAboutThe Goderich Signal-Star, 1970-04-02, Page 7nb
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Most people don't–realize :hdw.much money..
has to e squeezed
toothpaste—or for that matter, any product—before it can ,Ie 'sold. •
.There'san.eno[mous outlay of timeaand money for product research, for consumer'
. testing. Then there are the new costs of manufacturing... new machine, new contain-
ers, new .packages. Then the consumer must be told of 'the advantages of the product.
_The product you .eventually see in an ad has token months, maybe' years, and often
.millions of,dollars to get there., . .
Des advertising reduce the cost of toothpaste from $1,500,000 to 79C? Of course
not. But, without it, manufacturers. could not afford to invent --new products or improve
on old .ones. Advertising tells enough people about,the product to make mass pro-
duction possible and practical. That's why in today's manufacturing, and. marketing
process, advertising is as essential as the ingredients that go into the productin the
first place. -
So if your teeth are d Little brighter, and you're spending less money on dental
' q P
care 'than last year... that's the point we're trying to get across: Advertising.helpss
good things happen.
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