HomeMy WebLinkAboutThe Goderich Signal-Star, 1956-05-31, Page 4ftikaf FOUR
1DRAPERY
SAMPLES
THE GODERKKH SIGNAL -STAR
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CUSHION
TOPS
W H HAIT JUST E, T .COVE
A SHIPMENT OF
rP P
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a
ookoom000s0000soloomi000m000m000soom0000l
These are suitable 'for cushion
tops, chair covering and short
drapes. Values up to $8.00 per
yard.
YOUR 0 OICE
25C, 49a, 98c;
aud$I.49.
PER SAMPLE
Wm. Acheson &.. Son
Phone 76
BRUCE E. RYAN
General 'Contractor
WE PLAN AND BUILD
CUSTOM HOMES
Also store fronts, modifications and all types of roofing under
guarantee.
For free estimates, phone or contact
BRUCE RYAN, 175 BROCK STREET.
18, 22
r'
� 1
It°s not unusuci for repair
bills to catch a family
unprepared — and
borrowing the necessary
money is often a common and sensible solution.
lin fact, nearly three quarteViiiiiiiiillion families
borrow money from Household Finance every year
to pay overdue bills, repair bills, travel expenses .. .
the kind of expenses you may face yourself right now.
HFC loans are prompt and convenient You can
get $50 to $1000 with little or no delay, usually in
just one day. If you have a steady income, and can
make -regular monthly payments, you may borrow
without endorsers at HFC. If you have a r*.. oney
problem, why not phone or &op in today ? •
��IJSEHOLII FINANCE
&F. .edtdrd, Manager
*if Street, second Moor,, phone 1 501
GODEIk1CH, Cite.
eitt
Classes in color are being given to girls in
advisors to customers on the choice of new
a variety of colored walls, drapery patterns
of the new telephone colors will harominze
the leading color choice in the past, the
created a demand for telephones in warm
the Bell Telephone business offices to help them act as
colored telephones. Miniature room sets, complete with
and upholstery fabrics, are used to teach the girls which
with different types of decor. Although ivory has been
modern trend toward contrasting or blending color has
red, cool green and a new beige with pink overtones.
4
Women's Column
BY MARY GUEST
Several months ago, in this column, I talked about
breakfast cereals and their. packaging. Somewhere in the
column I said that "not only the brand names were indis-
tinguishable, but the premiums too were lost in a welter
of words."
This thought must have occurred to the makers of
breakfast cereals, most of whom now seem to have made
improvements in the packaging of their products. The prime
aim of advertisers, however, is to sell to small children by
way of premiums, and in this respect of packaging they have
undoubtedly succeeded. Instead of mere words on the box
to describe the "give-away" inside, we are now treated to a _
full colour reproduction, frequently many times enlarged, on
the front of the box.
This is •fine, it means that the pre-school child who can-
not read cab now choose his breakfast cereal, by the picture
on the box. It is of -little -concern to -the advertiser that
Mother may -not wish to purchase "`that particular prfiduct
kwnQa.ce.Fb.-tr,N ituc-kF+tsat =h'n ' n[#LtQ ha -:ham l its" h a po Fi^.iti3/R
Tittle hands on the "gift" inside, will not eat -the cereal because
it is a kind that he does not like. The scenes of rage and
temper and thwarted authority at the cereal shelves would
be enough to put a psychiatrist into a mental home.
While on the subject of premiums, though, I have a pet
peeve and I wonder . how many of you share it. I do not
object to a "free gift" in my box of cereal or detergent, even
though it means that I am paying more for the product than
it is worth, provided the premium or so-called free gift is
manufactured here in Canada.. That is to say, I have no
objection to paying ten cents more for a small box of
detergent because it has a face cloth in it, as long as I know
that my ten cents is going into the pocket of a Canadian
worker in a face cloth factory. What I do object to, and this
most strongly; is paying for a premium that was manufactured
in Japan.
And I violently object to such a premium when it is
downright dangerous. Recently I purchased a box of cereal
which purported to contain "an exciting toy." The exciting
toy, when we opened the box, turned out to be a tin whistle
with sharp and rusty edges, so badly made that it fell to
pieces when touched.
Looking at it from another point of view, does it not
seem odd to you that the two staple household commodities,
the two items that are sure to be found on every shopping
list, detergents and breakfast cereals, ALWAYS have premi-
ums in them. Obviously the premiums 'cannot be intended
to help SELL the product. The product sells itself, there-
fore what purpose do the premiums serve?
The economist tells us that it is better for our economy
for us to buy a product containing a premium than for the
price of the product to be reduced, the implication being
that by purchasing _the premium we are keeping industry
going—the face cloth industry and the plastic toy industry.
Now this is all very well, but I cannot help thinking ``
that there is something wrong with this line of reasoning.
Take the matter of detergents, for instance. Two boxes of
detergent a week for a whole year will give me one hundred
and four face cloths. Ye Gods. What on earth could any-
one do with one hundred and four face cloths? But suppose
instead of giving us a face cloth in every box, the manu-
facturer simply lowered his price ten cents. At the end of
the year the housewife would be $10.40 in pocket and with
that money she could go out and buy a Dyck, or a camerg,
or a mattress for the baby's crib, or a book or a subscription
to a magazine, any one of which would 'be infinitely more
valuable to the housewife than one hundred and four face
cloths.
Oh well, it is most unlikely that the manufacturers will
be persuaded to lower their prices and so I shall go on -
col '
lecting face cloths until I have enough to open a shop, an
if I could only think of a way to stop the other women in
town from buying the premium detergents, I could get my
money back. I could sell the face cloths at fifteen cents each
and that would be five cents profit on each and . .
Out of space again—once I get started on the subject
of premiums I could go on for ever.
See you next week !
.4 4
Editor's Note: Although the writer 'of the Woman's
Column, "Mary Guest," has moved from Goderich to Northern
Ontario, she wrote several columns in advance before leaving
for her new home, one of which appears above. In the mean-
time, the Signal -Star has advertised for another woman tt
continue this column. Half a dozen applications have so far
been received, but none of the applicants live in Goderich,
an essential part of the . qualifications. Among the applica-
tions have been several from this district and one from as
far away as the Niagara 'Peninsula. We thought there would
havebeen some .aspiring woman journalists from within the
town of Goderich but this does not appear to be the case.
QUICK CANADIAN QUIZ
1. Which is greater, the populatiofl
of Ontario or the combined popu-
lation of Manitoba, Saskatch-
ewan, Alberta and British Col-
umbia?
2. What is the average . monthly
wage of male farm help in
Canada?
3. Through the 15 per cent cpecinl
excise tax on radio and televis-
ion sets, and parts, Canadians
will pay how much in the cur-
rent year Rowarda upkeep of the
CBC?
4. Of the four Atlantic provinces,
ENTHUSIASTIC TTIC RECEPTION
FOR DISTINCT MUSICIANS
The glarbouraires, popular Code -
rich male chorus, received an en-
thusiastic reception iat a concert
in Owen Sound's Westside United
Church last week. The concert'
was sponsored by the Mission
Circle of the church.
Conducted by George Buchanan,
the 27 amen were heard in a pro-
gram of favorite apd well known
songs. The accomIanist was Ed.
Stiles and special solo parts were
dung by Ray Gibbon and Glen
The Auburnettes, a quartette of
young ladies from Auburn, also
sang several numbers, which were
vory well received. Members of
the quartette were Gladys PJ eC'lin-
chey, Rena McClinchey, Donna
Walden and Barbara Smith.
The concert was augmented by
violinist Bill James, of Goderich,
who played with skill and feeling.
Since the appearance in Owen
Sound, Mr. Buchanan has received
a congratulatory note from Mrs.
Lodge.
TWO HURT, DAMAGE $600
IN COLLISON AT DUNLOP
Two persons were hurt and pro-
perty damage totalled about $600
in a two -car collision at Dunlop
on Highway 21 Sunday at 7 p.m.
-'Robert Curdy, of RCAF - Station,
Clinton, was taken to Alexandra
Marine and General Hospital with
undetermined back injuries. His
condition is satisfactory.
Mrs. J. Parent was allowed to
go home after emergency .treat-
ment at the hospital for forehead
lacerations:
Both were passengers in a car
driven by Mrs. Parent's husband,
Jean, when it collided with an
auto driven by Fred Beevers, of
Goderich. Beevers and his small
son were unhurt in the accident.
Provincial Constable C. J. Park-
inson estimated damage to the
Beevers car, which was proceeding
south on Highway 21{, at around
$400. There was about $200 dam-
age to the other vehicle, which
had come out of the county -road-
at Dunlop
TRIM AY, MAY 311.et,, 2,950
G. L. Parsons, former Goderich
resident, who lives in Gwen Sound.
After hearing the concert, she
wrote:
"You have made a wonderful job
of your Ilarbouraires. The blend-
ed voices were beyond all ex-
pectations. In fact, it is the most
enjoyable group I have ever listen-
ed to."
q 0 0
A record nuniber of people from
other countries visited Canada in
1955 ---the total number of visits
being 38,300,000.
THE RIGHT
PRICE
THE PRICE of a basic industrial product in an expanding
country such as Canada should be low enough to encourage
maximum sales against world-wide competition.
The price should also be high enough to recover all costs
and provide an adequate profit.
Without profits further expansion could not be paid for, and
expansion is necessary if there are to be new jobs for our
increasing population.
En fact, without profits there would be fewer
jobs than now, instead of more and more.
And without profits there would be no retuin for the share-
holders on their investment; and there are almost as many
ahareholders in industrial companies as there lire employees.
The right price for Canada, then, must include a profit for
investment in our future growth.
and fewer
THE
STEEL COMPANY OF CA �'DA
LIMITED
MONTREAL GANANOQUE HAMILTON BRANTFORD TORONTO
which has the largest area?
5. Under the r,.NA. Act are laws
• respecting property rights in the
federal or provincial domain?
ANSWER,': 5. Property rights
are subject to provincial law. 3.
About $25 million. 1. Population
of Ontario; 5.2 million compared
to 3.8 million. 4. Newfoundland.
2. With board $I6, per month; with-
out board$123 per month.
There were 785.000 television
sets sold in Canada in 1055, coin -
pared with 624,000 in 1054 and
ON THE FARM
'c SO
YEARS' OF PROGRESS '•
fr gothwail-lityw
Ontario Hydro's first rural line,
extending from Baden and
Petersburg to St. Agatha, near
Kitchener, was strung in 1913,
and in that same year, the first
farm service connected. Since that
time, rural electrification has
advanced steadily. Today in this,
Hydro's Golden Jubilee Year,
87% of Ontario's farmers are
served with electricity.
That the future holds numerous
new and unique uses for elec-
tricity in agriculture is certain.
Already, twO-way radio is used
as a means of communication.
Electrified hot beds- step up the
planting timetable. Electricity
refrigerates seasonal products for
year-round distribution, and light-
ing can be used to create artificial
conditions more favourable for
plant growth.
Electricity will continue to play
an important part in the economic
growth of Ontario, and it is the
aim of Ilydro to provide an ade-
quale supply of electricity ... so
vital to our province's homes,
farms arid industries.
THE HYDRO FAMILY ASS64R'IS YOUR ELECTRICAL. FUTURE