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HomeMy WebLinkAboutThe Goderich Signal-Star, 1955-12-08, Page 20Among all mediums in use today the printed word, in this case the newspaper, remains themost ef- le4vP means ef. delivering the• full storY, Whether it be news, in- formation - advertising, to the There nfaY be people who ' do not have a TV. set, do net own a radio or fail to listen to it regular- ly, 1410 do not subscribe *maga- maga- zines, but is there anyone Who does not readt a newspaper? It is n-ot suggested that the other mediums referred to are a nonent- ity in the field of eommunication. Far from it. Each performs a very important junetipn, according, to its ParticulaPteldnbe ist entertain- 'ment or the dissemination- of in- formation. • Radii) lias done. much to brighten the lives of those who populate the remote and out-ef- the-way places. Perhaps no other inaeditnn will ever replace it in this field. „But in the areas of Canada which are served by printed media, it is the newspapers on which people must 'depend for the inain source of their Information—even to T.V. and radio 'program sche- dules! Covers Area • When it comes to meeting the ADMISSION FREE WE ONLY SELL — AND PLEASE TAKE. 1-IEED, IVirti2 1406 GUARANTEED needs of the small town ()I. rural- pOpulace the weekly newspaper is in a class by itself. ,No, -Other med- ium, not even its big brother the daily, can honestly -claim to have:. the acceptance and readership fn.- joye,d by a weekly newspaper in its .own community. The Terento Daily Star in, an. editorial Com- :mented on .the weekly newspaper as being "for the most .part well edited andovering theiifield with a therougess which a rnetrdpoli- tan alibi cannot hope to .achieve." Does the weekly newspaper hold the interest of the, farmer? Does it have any special dppeallor him? 'Consider What are the •import- ant things in the life of a farmer and his family. The success of their farm upon which their liveli- hood depends; news of their neigh- bors and the day-to-day happenings in, the district, (usually over -the - back -fence chatter in the urban areas, but back fences are far apart in the country). • Farmers' Concern Vslhat the county council is do- ingNho was present at the church Social; what bargains are being offered in town this week; has the local member of parliament any- thing to say to his constituents— these are the things that largely .concern the • farmer. Sure he's interested in national and inter-. national affairs, but these ,matters are not nearly of as much , im- mediate concern. How well does the weekly news- paper serve the needs of the farm. family? Take up almost any week- ly newspaper, any issue, and there can be found theevidence. • Farm news and' information—the average weekly consistently carries such material, and it is of local im- portance. Local agricultural repre- sentatives contribute timely articles an matters haVing a direct connection with local agriculture, —potato blight and fruit growing problems .in the Maritimes, rust and weed control on the prairies. and so on. News of the communit— the ,countless items of "gossip" that appear in the country weekly may be a source of amusement tothe big city dweller who wonders why 'the publisher wastes so much space on the' stuff. ',But 'does he ever consider that much -of the conver- sation which takes place in his home is of the same nature.- The wif next 0011 '40 gar0", heard(i;'t) 01* - 01# tret. Farm ,;00nikeat,.1.§,vitsit44Nowil.0.433,0040$ in$ families of WS', 'Jones illness over tlic back fence. They, read about,ft the localweekly, and they'd fVe1 pretty disappointed if- it, wasn't in print as would Ws. Jones • e JR119 • Then ,there's the advert:14m such as, banks, farm ,., InaellinOrr PcoPle, automotive and relatedln, dustries. Many national adyertis, 'ers realize the:value ,of consistent- ly using the local weekly to not: 'only reach 'the prospective custo ers, but to achieve a clegree[of local . identity which is iunattahi- able by any/other means. -- From the farmers' angle, he reads in the ads the, news of auction sales, stock sales, equipment avaih, able., -He read' theSe ads: as no . .„ who in, probability knows tl advertiser personally, and he'lik4 'doing business with the peOple:he knows and whose name he .ean find in the local paper. It is, the local touch that. tells in wee newspaper advertising, as 00 many national advertisers who followed this .principle 'can Weil testify. When all the foregoing facOr'§ are considered 'it becomes Ode obvious why the weekly newspaper enjoys a position that is unique among all means of communica- -tion.,,,, By the very nature of its function as the sole gatherer and disseminator of all local and rural news and events, it continues to” be, in spite of the presence of many other4 media, the most de- pendable and effective vehicle for the advertiser who wishes to build a strong fodation of goodwill toward andacceptance of his pro- duct or service in the farm markets of 'Canada. 0. The teacher at a little backwoods school was ,at the ,blackboard ex- plaining arithmetic problems and was delighted to.' see that her dull- est pupil was giving his complete -attention. "At last he's 'beginning to understand," she though So when she had finished, she saidto him, "You were so interested, Johnny, that I'm positive that you want td- ask some question." "Yes'in," drawled Johnny. "I got one to ask—where do them figures go when you rub 'em out?" 6 o 0 A thermometer registers colder when it is first thrust suddenly into hot Water. ties of the, "Ooderleh" 'during .#1.0 war we recall She carried, ettt one of the anost. haZardlous ;Wet* made by Canadian warships during the warlin the bitterest.,storm the Atlantic winter, a torpedoed" Aineniean tanker, the "Bullio.,W,' under tow, broke in half and 44 men floated away with the stern'. end. After, a ''PersiStent three-daY search in turbulent seas, :the "Goderich" located the ;wreck and„ rescued all -of the 44 vrewhim- The following month she Went to the assista.nee of a merchant ship,- the- SS,,.."& L -ralton,n -and7 in October ,otf the same yearshe. assisted Another vessel,' the S.S. 'Ebert lEenson.." In aViarch,1945,', the (Goderich partici, pated - aw inconclusive attack onn an -enemy. subimarine in the western Atlantic. Built by the Toronto Shipbuild- ing Co., Ltd., ITIVICS Goderich was classed as a Bangor -class mine- sweeper and was commissioned into the Royal Canadian' Navy, under the comlnaand of Lt. -Cdr. R. R. Kenney, RJCNR, of Halifax November 23, 1941. In October, 1045 the "Goderich" was paid off for isposal and was turned over to War Assets Corpor- ation where she nearly ended her naval career. But in -1951 it was found she was again required by the Navy and was taken in hand for modernization by George T. Davie and on, Lauzon, Quebec. Upon completion in late 1952, she proceeded to Sydney Where she has been held in reserve ever 0 SURFACE pRAINAGE. . . Surface drairedge by itself is not a temedy 'for • all poorly drained land, but wording to D. J. Cooper of the Central Experimental Farm in Ottawa, Canada Department qf Agriculture, it will at. least im- prove conditions and in simile cases be adequate, • After the crop has been removed is the time when most drainage work inust be done on the farm. By that time the farmer should have plans made concerning ,what drainage work he proposes to carry —The---amant—oidtylse drainage work will, of,course, vary •( from farm to farm, and will be governed by the time that is avail- abialteeda.nd the cash outlay "dontem- , In its simplest form surface drainage may consist of plow • score§ located in such a way as to ;X, drain out low spots. Dead furrows are often used in surface drainage ,( but if they are to perform efficient- ly they must be -sloped. An extra I cut:or two with a plow through thigh spoati in a-deadqurrow May he\neeessary, Heidlands a.re frequently ^ a source of trouble in 'blocking off dead furrows. If this is the vase -suitable' outlets should he provid- ed. 'Another factor in. good drain- -managenient involves filling spots in a field. This is an o. ton which same farmers at- tempt to do over a period of years as time permits when the field is in fallow. Surface -drainage work hag been - used at the Central ExperiMental Farm in Ottawa with reasonable success. The program consists of shallow bottom surface ditches spaced at intervals of 75 to 150 feet The land 'between the ditches is smoother and ,levelled to take care of the low spots and surface Water is diverted to collection 77t:7777-, The place to get your Christmas turkey is at The Ainslie Meat Market. Yes Sir, or Madam, find some real y - turkeys at the Ahislie Market. If i.ou prefer a 4 chicken, goose or duck we have them, too. But, who - ever you di, place your order with us -EARLY. 4.} Lingerie Hosiery Hand Bags Gloves Sweaters Skirts Scarfs Housecoats Handkerchiefs Kenwood Snow. Suits Bunkhouse Boots and Ripons Woollen Gloves ....fmtvemtvottwoosamteloovvemov.tv... 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