HomeMy WebLinkAboutThe Goderich Signal-Star, 1955-06-02, Page 10Competition is tough in the oil
business,too. While we believe
Imperiai is the oil company
in Canada, ifs far from the .
only one,We're beset on all sides "
by healthy. competitors.
From the Maritimes to
British Columbia more than
240 companies are coMpeting
in the search for crude oil:.
45 refineries from Halifax
to Vancouver, 24 companies
e this crude oil, into hundreds
'of useful oil products.
"There isn't a.thing in -the paper with so many" different personal -
today," you say as y•ou • lay your I ities, many a them, sensitive folks.
home -town newspaper on the floor. Yet the editor of a newspaper
You wonder why there is nth- chose this , particular 'Means 'of
ing in it about your friend's son, I making a living, for in his way he
ho day before yesterday "was wants to help the town in which
nude vice-president of 'a bank in lie lives.
a Metropolis miles away, or -about "I • don't like the „way Ihe goes
the party the people up the street abouh helping the town," you con -
gave last night. In fact, you tell tinue. Maybe you do Object to his
yourself that you tan think of a way. But hisoway may 'be nearer
half dozen: local stories the people right than you think. He knows a
down at the newspaper office pass- great deal about your Awn. He
ed up. knows much of the inside workings
How right you are. Thy surely of its big and little businesses,
passed, up a number of good of its clubs and lodges, of its
churches and amusement places
stories. But the fault was not al- .and of its people.
Have you ever considered the
services the newspaper renders
yon, the reader? For one thing,
It can serve local needs only in it helps you save money. When
proportion to the co-operation it you read the ads, you learn where
get:, from the members of the cam- you can find bargains without
wearing out shoe leather or .using
'nullity. National, international 6
uo tires and gasoline. and mOSt of the ,provincial news
'Then on the classified adts you
for daily newspapers comes in over
lea -ed wires. Local news is a find an abundance of help and
clit sometimes even a laugh. Remem-
, ferent matter. Part of the respero, bear the time you needed someone
sibilitv for it is yours.
Never et the idea ha , to do chores around the house and
gtt
editor of your newspaperthe is ! found just the right man through
interested only in certaineo
p _ the elassified ads? Have you for.
gotten the time someone advertis-
ple in your town. On the con- ed a room for rent to a business
trary, he is interested in every- • girl...with kitchen privileges?
one ‘iho subscribes to his,
paper. Both the wealthiest wo-
man in town, who lives in the
largest house in the swank Your newspaper also keeps you
residential district, and the informed concerning happenings
poorest man, who lives -in the in your town, even if the news is
smallest (house on a side street, not so complete as you'd like it.
subscribe for the paper and You learn about ,projects of civic
.pay the same price for it. In -clubs. You find out how the
the eyes of the editor both schools are 'progressing. You read
slbscribers are irnport,ant, news of the courthouse. In fact,
You Can Help you know many things because of
Getting back to those stories the
newspaper passed -up — just how
did you expect te folks at the
office to know about your friend'S
son? The 'father was justifiably
proud of his son, but did he or any
of his friends think to tell a re-
porter so that even Rcquaintanees
could share the new vice-presi-
dent's pleasure in his good for-
tune? No, they fed the grapevine
and probably criticized the 'news-
paper, too.
Now about that party of your
neighbor's. How do you know
that your weekly newspaper didn't
call the lady? "Please don't put
our party in the paper," perhaps
she begged when she was asked
about it. "We didn't ask three
couples we're indebted to and --
well, you understand." You, too,
realize the importance of seLf-pre-
servation socially speaking aswell'
is otherwise,
Maybe you think of yourself,
"I don't like the editor and his
policies." What if you don't
,always agree with him? Have
you ever thought how little
you really agree with your
best friends? 'Yet- you don't,
ignore or criticize them con-
stantly just because you fail
to see eye to eye with them,
• do you? Give the editor a
:break.
More Than You Think
In many cases the newspaper
editor is far more 'conscientious •in
'promoting the interests of his
home town than he is given credit
for being. ,jf he weren't public
spirited ',he wouldn't • be, in the
newspaper business.
"He's running the paper for the
money he can make," you say. Of
course he wants to make money.
Who doesn't? But he chose the
newspaper business because he
likes it. And any man or woman
who can make money in the news-
paper business can make money
in some other line . of work ,in
which he would not have. to deal
together theirs. You as a member
of the community have a respons-
,tbtlity to your newspaper.
Co -Operation
Keeps You Informed
your local newspaper.
In the society section you
are told something of what •
goes on, among the people who
entertain in your town. Re-
member hew you had a pleas-
ant chat with friends from out
of town because of a little item.
which stated that tthey were
the guests of some people you
knew?. The hosts couldn't call
every one of the visitors'
frie,nds, but the newspaper
cheerfully spread the word for
them.
"Where's yesterday's paper?"
you ask. "I want to find out what
time my lodge meeting is."
Church Meetings
You wonder about ohurch ser-
vices on Sunday morning. From
your newspaper you learn not only
about Sunday services but also
about church Meetings during the
week.
When you give a story to the
paper, don't forget that there are
four things a reporter must know
---who, what, when and where,
Check the- material you pre:pare
to be sure that you have answered
all four questions.
A newspaperman works
eternally against time. He
can't call other persons to get
information you have forgot-
ten to include. Always before
him is the old, deadline that
changes not. -And time is al-
ways a -waiting.
Keep in mind also that the
newspaper is in reality a pub-
lic 'utility and must be treated
as such. Gas has to be lighted
before it furnishes heat. Elec-
tricity must be switched on
'before it gives forth light.
Water has to be turned on be-
fore it flows from the pipes.
News has' to be given to the
newspaper before it can be
put into print. And therein
lies your responsibility, as has
been mentioned before. '
' Vanishing Left.Overs
With lazy suinamer days not far
distant, 'you won't be rushing the
season if . you plan your Menu
around a meal -in -a -sandwich, ac-
companied by a hot beverage, fruit
and cookies. Left -over ham in the
refrigerator will mysteriously dis-
appear when you add it to a cus-
tard sauce and spread it on slices
of toasted enriched bread. In a
jiffy you have a meal -sized sand-
wich that's tip-top in appetite ap-
peal.
IMpromptu entertaining can be
so mu* Dm, so relaxing and se
easy 'o e1/40yon.p whlt the host-
ess has this recipe for ham toast
in her repertoire. •
Ham Toast
.1, cup 16% cream
1 egg yolk
1 -teaspoon cornstarch
2 teaspoons cold water
1 cup cold cooked ham; chopped
14 cup celery leaves 40,
Salt and pepper to season
4 slices enriched white bread
: 2nd 195
cald °real% add lightly beaten
egg yolk. • Blend cornstarch o and
cold water to , a smooth paste and
add gradually to above mixture.
Cook over low heat, stirring con-
stantly, until slightly thickened.
Choif ham. • Mince celery leaVes.
and add 'both ham and celery
leaves to custard. Season to taste.
Remove crusts from bread and
toast bread. Top each slice with
the hem Custard. SerVe with
wedges of tomato. , ServesAur.
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'Have your chesterfield and chairs, etc., re-covered, re -built and
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9 • and give you an estimate, display our coverings without
obligation to you. PHONE 1102W. Free Pick-up,and Delivery.
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to avoid
wrongnumbers
to save time
and trouble
* refer to your directory when
you're not sure of the number.
• consult the Yellow Pages for
handy classified listings showing
"where to buy it!"
AND keep
an up-to-date list
bf the local and
out-of-town
numbers you call
..A Btae Hook of TELEPHONE
NUMBERS is yours for the
asking — in regular or pocket
size. Drop in or call Our nearest
Business Office for your
FREE COPY.
THE BELL TELEPHONE
COMPANY OF CANADA
11 1111 II MS I • NM I I i10111 I! WON I. no NI
— .
SUCCESSFUL STUDENT
Donald A. McKenzie, son of -Mr.
and Mrs. Dan McKenzie, Blyth, has
been successful in passing his first-
year examinations at Emmanuel
College, Toronto. He has also
been awarded the Adelaide -Beatty
prize in Hebrew, valued at $100,
and the Wallbridge prize, second,
in New Testament.
k:celcy oCidh'e adochees
pireruratal.ke:reh ad:it mihs ot
de ;
Join in the festival of flavor! Plan now
to make summermeals more appetizing
with refreshing dairy foods. They are so
varied, so -delicious,. and full of the values
you need for sparkling good health.
For free copies of Marie Fraser's Dairy
Foods Recipe Booklets write:
DAIRY FOODS
SERVICE BUREAU
A division of
Dairy Farmers of Canada
409 HURON STREET, TORONTO
In *of' Canada, scores of
marketing companies compete
for the motorist's
and home owner's dollar.
COSY-AIRE FIREPLACES
ORNAMENTAL RAILINGS
KOOL SIDE AWNINGS
FIR4
i4111 SAFETY OHIMNEYS
FREE ESTNATE; filVEN BY —
in all its operations
from coast to coast, Imperial Oil
faces competition which is vigorous
and resourceful, benefiting both
the industry and the consumer.
Phone Carlow 1612
Acclaimed
DETROIT'S
best...
FAMILY
RATES
•
4-poort RIVIERA '-:--(new edition of a famous
thriller by Buick).
Synopsis: John Q. Public, looking for ex-
citement, drops in on his Buick dealer. His
eye is immediately caught by a pair of
stunning beauties whose invitation is'too. exciting to resist.
The Buick salesman introduces them—the-beautiful 188 -hp Buick
SPECIAL—and her big sister, the 236 -hp Buick CENTURY!
John 0.. Public is intrigued by the sleek convertible styling (with
the safety of the steel roof) —excited by the enticing possibilities
of Variable Pitch Dynallow* automatic transmission—and captured
by the post -less, most wide open view ever enjoyed. Thus
begins a fabulous new adventure in living.
Summing tlp: A beautifully paced thriller for every taste. Bound
to become the No. 1 best seller. On sale at all Buick 'dealers now.
*Dynaflow Drive Automatic Transmission is standard on Roadmaster, optional
• at extra cost on other &ries.
A GENERAL MOTORS VALUE
'tote/ TULLER
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... featuring convenience, comtort,
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excellent food at moderate prices in
our modern coffee shop and cafeteria.
Radio and Televigion in room.
Mr Conditioned rooms in season.
FACING GRAND CIRCUS PARK
D ET R 0 IT MICHIGAN
Harry E. Panleen.
Cene Manager '
800 ROOMS
WITH BATH
from. $375
GARAGE and
tARKINO LOT
v,vere,
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