HomeMy WebLinkAboutThe Goderich Signal-Star, 1954-02-11, Page 10EX'S ANP *DBEB NTS ARE INVITRD
TO ATTEND. ,y
EatIA. MEETING or TIE LODGE
Itooe Ii
"'MQre and more large Canadian
!p ee ....are`- diseovering--trhat-4t-
pays to advertise in ' auada's week -
y newspapers.
``Aid Household Finance is no
,exception," states vice-president
W, Bruce in antuouneing that his
corxrpany.;` viii use -regular adveirti's
:ing ,spave this yearin Cbe odertch
Signal -Star.
.s I.. --grew up in the, Ontario' ,toWn_
of Beav'erton," Mr. Bruce explailled,
"and I know personally tlhe,imPort-
ant part which the weekly paper
there played. and . still plays ,in the
life of -the entire community.
"Weekly newspapers are not only
thoroughly read,b'ut the character
and calibre of their editorial and
news coverage makes their adver-
tising' columns effective beyond
what might be normally, expected
from a comparable Circulation
in a large 'city daily or magazine,"
Mr. Bruce added.
"The Goderich Signal -Stat is this
year one of about 200 weeklies in
which we will carry a series of
advertisements on `Builders of
Canada.' •
"While our • company," he con-
tinued, ".has, not yet 'established
offices. in each:of the markets serv-
ed bythese newspapers,. the use of
consumer credit has now become
an integral part of thee,., -,lives of
most Canadians. Small sum in-
stallment loan services, regulated
by the government, are used 'today
by literally hundreds off thousands
of families atuLhave made a.:major
contribution .to the continued
healthy ' growth of our Canadian
economy.
"We therefore feel that we have
a responsibility,. as bhe largest of
the Canadian consumer loan com-
panies, to tell our story not only
in the large metropolitan centres ,
but • in communities served by Can-
ada's leading weekly newspapers.
"This advertising ` association
Man: "W at are you raising in
your garden this year?" Neigh-
bor: "Johnson's Plymouth Rocks,
Brown's Leghorn and Smith's
Wyandottes.
1!
DDT. dust blown into ' cracks
along baseboards, mouldings and
around built-in kitchen cupboards
will eliminate unwelcome tenants
lake silver fish and cockroaches.
ARMS WANTED
J
WE HAVE GOOD PROSSPTCTS FOR
QUICK SALES
CONTACT '
AN BOSNELD, REALTOR
CHATHAM ...153 KING ST. W. PHONE 1100
40 -
or JOHN BOSNELD, SALESMAN
Wellesley St. . Goderich Phone 1108
-6tf
itZ> N
•
A, W, BRUCE
with weekly newspapers Started
nearly two -years' ago," Mr. Bruce
concluded. "It has- been- growing
steadily and -we hope that it will -be
mutually profitable.: There is no
substitute for weekly newspaper
advertising in reaching the five
million Canadians who live outside
the big cities,
Rather Suffer
"So you sider hi/Jiff-indigestion,"
said the: helpful friend.
"Well, whir'couldbe.better..than
drinking a pint of warm water
after every meal?"
"Indigestion!" was the grim
reply.
5T
Fourteen ,persons lost -their lives in one of the . Province of
Quebec's worst highway disasters when this bus "travelling to
Three Rivers crashed into a trailer -truck at Yamachiche and im-
mediately burst into flames. The m'isj;ap. occurred late the night
of Jan. 30 when most of ,the passengers were .either . asleep or
-dozing and had no advance warning ;of the tragedy. Both drivers
and eight of the 23 passengers escaped death. The above photo
shows the damage suffered by the bus after it- was towed, to
Three Rivers.
OBITUARY
EDITH G. JOHNSON
The death occurred at Grace
Hospital, Windsor, on January 28,
of With G: Johnson, formerly of.
Goderich, daughter of W. R. John-
son, 283 Glads't;one avenue, and the
-2222
1:3
iS F J.-A!Y 'PCS Ddy.
AT 'YOUR CILDSMOBILE
DEALER'S J ..
•.•.a•1,`'
y4,
•
late 14 xra Morrow Johnson.
,She is .survived 'by; four sisters,
Mrs. J. Gammon-(Chario'tter, Wind-
sor; -;Mrs. C. Waslthurn Marlon),
Detroit; Mrs, 0: Lalonde (Ruth),
Sudbury; Mrs. R. Daoust (Jean),
Windsor; and onerbrother, Stewart
Johnson ' Windsor. ' She w'as a
granddaughter ' of Mrs. George.
Morrow, Windsor.
EDGAR AMY
Funeral services were conducted
Monday in Burford for Edgar Amy,
49, of am, .2, Burford, who died,
last Thursday, in Brantford General
Hospital of ' a .heart conditions.. Mr.
Amy had been ill about a month.
He, was born',in "Gat erich and
had farmed in Burford dtis+trict the
-past 37 years. He was a member
of Holy Trinity Anglican Xhurcb.
Surviving 'are his : widow;, the,
former' -Mary Knill; his -"mother,
Mrs. Thomas Amy; Burford; one
son, 'Nelson,. Burford; one daughter,
Mrs. Gerald (Marie) Deam, Harley,
and two grandchildren. '
Funeral was from the Robinson
funeral home, -Burford, Monday at
2 p.m., with buriar in Pioneer cetne-
tery, Burford. Rev. G. C. Pearce
officiated. .,
Not Much
He was attending a meeting of
the Henpecked Club. -Suddenly the
door opened. His wife sailed in,
=i;rabbed him by the collar, shook
him `-until his teeth rattled, and
'exclaimed:- "What are-yyo'u doing,.
here? You're not henpecked.';
Calruadiwi comp ny- $57$ 01' ili on 0.eut buiriness
writhe tit, '' ► '. ` -
yr . a
- -:,..higher dividend scale Bich, surance and annuities' in force
:for . the ilfth consecutive year < in the' various countries in
mu,again , redhce the :cost of , whit, h:'tbe Sun' Life operates as.
life insurance for the holders :of now' °Canada, 43,0344940,00q or
two rniftan .$un Life of,.Cana 5a of the total itinited States,.
policies, is announced hy'George $2,624;54,00 (36°)a);" - Great
. W. Bourke, President, to his An- Britain and other - Con amdni-
nual ^ Review of' the Company's wealth Countries, $1,169,339,069
business for 1953,,: Dividends .to ,(16%); elsewhere .throughout
'policyholders during 1954 will the world,- $215,015,000 (3%).
amount to $243 • million, 10% Total assets of -the Compan ►,
snore 'than• in .195.3 anal an in- reached"$1,829,790,000 at " the
crease of more than 50%a over year ° end, being an increase of
y
the Iasi five years. Most pol.cy».. $57 million during the twelve -
holders carrying ;par0:dot patrng month period. These ` assets„
plans' with the Cornpariy will carefull invested and well di-
bene#it by this upereasryet with the;: versifies are made up bf: Bonds
1argesfpayments betng,'dtstrtb- - overoment, Provincial and
uted in respect of .pohcies.10n9- Municipal, ' 28.7cf ; Bonds• --
est in fore.New life insurance Public Utility, ,Industrial, etc.,
issued during the year,antatlrited •41;x,%., Preferred and Common
to' $5715,946,800, ani increase i f Stocks; 6,0%d; Mortgages 14:4%;
$31 stn, ilhon over -;1952,. ani! the' ' Cash 'aril Miscellaneous; 9,3%;
largest amount .tor the:.; year The' interest rate earned on the
any Canadian life company. New , Comspany_'s , funds during, 1953
Group insurance included in the was 3.90% as compared with
above figure amounts to "$170:3.84.% in the previous year, an
million, an increase of more increase for the fifth consecu-
than $5 million over the pre- five year,
vious year..This rising volume' • LIFE . INSURANCE';
of business' was spread over. AIDS ' HOME BUILDING •
world-wide territory in the
nearly , 302 countries -covered by During 1953, the Sin Life
Sun Life service. bond investment was increased
In his survey of thew figures by more than $52million, rpain-
for the, year, Mr. Bourke com- lyin the industrial and public
ments on the marcher in which utility fields. The amount of
life insurance meets the respon- mortgage loans expanded by al- h
sibilities of its purpose. The Sun moat $30 million making -a to i'
Life of Canada, "he card, has mortgage iti o.atment of $2
paid $2,729,000,000 in benefits 960,000• Of 'this amount, $j 76
• million is: invested in 41,7001,
since the= first policy was issued home morag es -During 'the 1871, and during 1953 no less
last eight;-_ years, the Sun Life
-paid out by the Company each his ; laoaned $35 million on
working -day. Total amount mortgages.:
paid during the twelve month Discussing the function of life
period . was $125,057,000. 'insurance as reflected ht__ithe
GROUP • BUSINESS UP 17% continued progress; of the Sun
New annuity contracts dur-
ing
Life, Mr. Bourke inentiones that
ing the year included individual- life insurance ownership today
annuities and group pensions is 'more widespread, and on a
guaranteeing payments of more larger scale, than ever before.
than $4 million per annum. Total Canadians now own more than
annuity payments to be made . $20 billions of life insurance,"
by the company either imme- more than double the amount
drotely or_in the future, through .at the end of World War 11.
group ,pension plans and individ- Ho*ever, the •afnount per capita
ual contracts, increased to $126 is not yet, sufficient to give fully_
million per annum. Total Sun adequate and necessary protec-
'Life , insurnace" in force at the tion, and there is' still great need
end . of. _ 1953.amounted , to for the average - family to own
55,678.000,000. Group. insurance ' a larger amount of life insur-
included in this figure is ance. "Time has proven that it
$1,751,000;0001, an increase of.. - is only through life insurance
.17%... The Growth of Group in- . that the majority of individuals
surance and pension plats re- can meet the problems which
fleets the business and indus- death' and old age create in loss
trial -expansion of recent years 'of income." summed up Mr.
during which " time the Com- Bourke. "There is no substitute
pany, a pioneer in this form of _..fon_iife- insurance",
insurance. has retained a ` lead- A copy of Sun Life's complete
ing position. 'protecting many 1953 Annual Report to Policy -
hundreds .of _thousands of e - ,holders,' including the ` Presi-
,lovees of business and ind s- dent's review of the year, is
trial organisations throughout ,being sent to each policyholder,
North America. - • or may be "obtained from H. W.
- • Fhe-•~ otal'-amorm of -life -1n; Shore, local'; representative. -:::' :.'.
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•
ANNOUNIrING the breath -taking new Oldsmobile
Super "88" for 1954! The olasmobile so ultra -new
in design, ... s original in style throughout .. .
tyre's never en a car like it before! Just wait
till, you see its new Toter, ion ;er, i e1 e1,
gilltot ette ! 'Tyre d r ng new slant of its panoramic
windshield I The'drainatic new flair in .its sweep -cut
doors .and fenders ! And just wai;t.Jill you drive the
new 185-horgepowerWorld's R ecord "ftocket" Engine
ntiitli' 8225 to' 1 compreasian ratio --,the engine that
otttperforr s5 angy.out-economizes even the power -
f aniblii '58 'Rocket": For a new view . on ' modern ...
antomobi'1i s-•-7'see the neywy Super "88". And,, watch
forOldsritohxle's new "thearu;Car" -- the Claitsrc '
Ninety -tight . coming to your death's soon i
•
car ilra4tr4oted : 1954 Su
•
:dr46Coupe. A 4e11erai 1foleri Parise.
'We're glad fur telephone man made .a hit, Pauline.
Lots ofgrowi -ups tell ti'"tie 'same thing -- how courteous
and obliging Bell people are,
re tett' n he-hista flit
po ori nor- tlie-gr
ni the business, office, Bell people,like to make you feel they
are glad to be of service.
At2.3.<4,21251 ;•lit, 11 .14,1 x li 2.1.1,0
Th -e ' know that -4(.1.0d 'telephone service is mad, .:
even better' .w'nert they aye fi iendly arid considerate'.
•ven with ,little peppl e-1tke Ave. year old Pauline. ,