HomeMy WebLinkAboutThe Goderich Signal-Star, 1954-01-14, Page 8E, To many men news aboutbusiness is the
• most interesting news they can read. -
They regard it important, to know about
• BEILAND- proposed Changes in tariffs and taxes- . .
HONDERICH about trade trends which affect alt business
-• _ basic way_and which). Influence stock.
• market' movements.
Special articles on business sub -
leek Which Betand Honderich writes
for the Financial Page 0 The.
Toronto Daily Star are eagerly
looked for and much quoted. , •
Beland .Honderich. Financial Edi-
tor of The Daily Star k a •practital
analyst of business e*. finance. who surveys
daily developments fat information which
business men want.
Honderich makes the, cold „facts. of finance
interesting to read and 'easy to understand;
You get the news of the world when y�ji
read The Toronto Daily Star. Have The Sthr
delivered to your home.
.-,--
, •;r:,' .1..,;„). :..
(Fn The cia 411 '''. ,
,, • t .,!-_"t: 7,
General Mana grf.Mhol 1/0t1,444 -
So
e4 at pi?: As4ec, tivt fpt- cop 0,0#
dertism ,;.--'' 'iaeiviT;',' Ai: vo7
,..: ,
.RffliW.S,21Rra.Ar :4] t4,0,„ 11:0f.,
jot$.01'471403Mlics ..nf . ,Ver„ nal490,
biggest cornpanies---;'- i, 'a 1Fe*Y.
,
Wrigni4eXml, At heart •
" 'Weekly' b4i4o ::-.107t4 . 7t1::711t:
-his , veins fora the timebe vasi:
knee high to a prOof press back in
kr*selai -Ont. 10 Married into'
4 GOderich family, whose• anteced.-
-ants were steeped- in journalism;
• d , he cIi
got. ink, smudge§ on ,his
nthes n ne'les,s than nine dif-
ferent newspaper offices in Ontario,
Saskatchewan and Alberta -;--seven.
of them weeklies. .
Athol is a remarkably well pre-
served 64. His 179-pot1nd, five foot,
nine inch- frame, shows an excel-
lent crop of hair just greying
slighly at the temple„s. Vet, with
his_stail _of a., he has been in
• charge of the AsSociation 'Of Can-
adian Advertisers for the past 13,
year •the last eight as general
manager. 4
Ie 'IS also general manager of
the Canadian Circulations Audit
Board (for publications whose mail-
ing lists are controlled by the pub-
lisher), treasurer - of Canadian
radio's Bureau of Broadcast Mea-
surement' land permanent director
of the Canadian AdverAsing Re-
• Delivered by
Carrier, 30c a Week
• 11; mirth $ 1.25
3 months • 3.50
6' -iiio•ths 6.50
1 year 12.00
Addries Circulationr Dept., Daly Star, se King St. W, Toronto
s
e*Piati.',14;
jt itte go#e ttatpiece4.1np1f,
ustkelt 3t.';VOS.:,.eVersr; reSIutMik,
'Produced a terOje.r"hant•
:,1,1.,•,4d/rift4dotlxiclatitcptom:
ado. the' echt0r.
Betel*, a eOnpOs4ar, virha7set 14;
•*nod" of the .paper -and :Was P,a41,
a Week,: ''''PeSrt Gill 44.44ughtqr
reeetved'a like 4140. 1:_witS • mak,
ing about MOO -per -year and most
'4it was damn hard to collot"
•hen he took over -what -was left
of the Era in 1914, there -was a
subscription list of about • 250
names. It"had not been.published
regularly....andite had. no- evidence
that any of the subscriptions had
been paid. •The very heAtile_e0nItt
do after two years was a total paid
list of about 350.
Unlike • today when-• the: Free
Press Herald and County—Herald
serve this area from Midland, Vic-
toria Harbour and Tay° Township
were then dominated by the week-
lies in Orillia. And they were
'strong competition.
Back in 1914 the advertising
rates on the New. Era were $1 per
colunin,roughly 6c a column inch.
search Foundation, fEven at this, it was, difficult to get
Sole indication that he has .a few kgome of the advertisers to change
worries now and then is that he is I copy .so they could expect -results,
rapidly approaching the status of to stop them advertising screen
A. chain smoker. Athol McQuarrie, doors in November:- -
however, to the public presents In June of 1916, "seeing very
an entirely unruffled countenance. little future ahead,'L McQuarrie
He says he learned some time ago sold out to Fred Baker. The trans -
that the proper way • to solve any action involved $4,50, a capital gain
insoluble problem is to repeat to of $150. Fred Baker sold ,out to
oneself ten times just four words. the Midland Free Press in 1922.
What are they? "To hell with it! Following a brief whirl M the
To hell with itt • To hell with it!" life insurance -business in Simcoe
• Most stories have a beginning county, he took a job in the ad
and Athol's started in 1889 ,,at alley •of the London (Ont.) Adver-
Brussels, Ont., vizhese„ his father, tiser and Started also to learn the
who had,:.come west from Cape Ljnoty_ne,„:„ .
Breton;' 'Settled on a farm in the Then, our hero joined the staff of
QueenTBush, part of the hol4ings the B. F. Goodrich Co. as a sales
of the famous Canada ClinpanY. • adjustor and, in 1920, became a
Printer's Devil- Salesman for the London advertis-
Young McQuarrie attended`:Piiii- ing agency operated by Ed Mc-
lic school at Cranbrook, near ,Brus- Connell and Mac Ferguson. -
sels, and 'then started his weekly Wasn't Happy
newspaper career as a printer's •"But I wasn't happy. I wanted
devil for two years with the Brus- to get back to the weekly' newssel's Post, then owned by W. H. paper business. And 1921 found
Kerr t and his son, J. Leslie, now me again.. on W. H. Robertson's
both deceased. - Goderich Signal as manager with
When he felt he had sufficient an option to purchase. Of course,
experience: under his broom to
leave home, Athol headed for
Goderich, Ont. Thert he spent
two years as a backslap apprentice
vvith the late J. ,W. Van:atter and
W. '11. Robertson of the Goderich
-Signal. fame.
Elttra profits can be yours by feeding your birds a"Fresh-,
Mix" f',aying Mash made from National Egbildd
Concetitrate. National Concentrate is rich in thrb:vitanains,
minerals and proteins- -so- --essential to maintain healthy
birds and steady Grade A egg pro uction.
' So for year 'round production and profits'
ASIt you National dealer for a "Fre'sh-Mix"
,.:,:t..t.,•t,4,4yingMp.511, made from National Egbilder
oAcentrate.
Con
.
$14 : ,r,
'Twelve otioad!4fai
change which was -to 04v.fae!..XilhO,
years. He advertisingseemed''..*
manager of Western s` Canada Flour ofthe .road.,
-tempted tik:avol
'As not too infreqtent,Iy happens car, -but was ql,L
the arertiSihr 4.6.i.9191 •,VSnon!":'121
the conipany's agency, 'greCorinell,-the Drenneitt'citr sw
Went in 934 Irani the' cbinPanirti
43axter and'Eastman, to continue to.,
'handle Purity , Floor and, along,
with it, Peignan's; and Gypsitxp
Lime and 'Alabastine.
„ Charters!. String
Four yearslAter the -flour milling
account jumped agendes, and. he
jumped in a different direction,,re-
tulrning for a time to the weekly,
-newspaper field, this time to Man-
age three -of' the Chatters' string
ROget eaT r%;04",t0-04,„ss the
Glen' car anfl.'eollided,,With him.
He $aid„car lim.0* owncside
of the rOg:'-'Ms111rennan. said
She 'also saw "4,Odges'Ipiill out - 1,
pass,:
Mrs. Drennan suffered broken
alba and fail41
crash. Both ears received gage
in Toronto — the West Toronto Ito the left side. ,,tkrennan wa.s-re-
,
Weekly, the St. Clair WeeklY presented PO. K.
Times, and
Guide-,•
"Which just about linings me, up
to the ASibeiation of Canadian Ad-
vertisers with whom I started as'
secretary manager in 19411,” re-
called Mr. McQUarrie.
If journalism ran in the Me;
Qnarrie and Nairirfamilies before
they were united in GoderiCh 34
years ago, it looks as though it
will continue for a time yet. Don-
ald, 30 -year-old son of Mr. and Mrs.
-Athol MeQuarrie, is with Mac-
Laren's media 'department in Tor-
onto. -
Looking back 37 years to the
time he said good-bye to the New
Era and to the village of victoria
Harbour, the site of his first news-
paper propri6torship, Athol Mc-
Quarrie sees a "terrific difference,"
- "Never underestimate, the _power
of a good weekly newspaper," he
+ Weston Times &
QUICK ' CANADIAN QUIZ
1. Name the third largest province:
2. Over the past 15 Years have Can-
adian tariff tates decreased or
increased?
3. Oil and natural gas have been
produced in Alberta for. how
many years? I -
4:In 1939 the federal 'government's
revenue was $45.03 per capita. •
• What Is it today?_ _Day
there might- have, been another
attraction in Goderieh. In 1919 5. In net value of production *hat
industry produces the • most
I' - hadhi
married Delpne Nairn, wealth in Manitoba? I
whose, uncle was -a• printer on the
Signal" and „whose grandmother had ANSWERS: 5. Manufacturing g •
first, agriculture second. 3. For -40 -
been a Jaffray of- Galt Reporter Years. 1. British—Columbia. 4,
SUPERIOR PROPANE GAS
for bettercoollrbig,
, -
akr,"
water heating and
refrigeration
Alf. J. Schmidt,
representative.
Stratford Phones 3260.
Res. 387J2. P.O.- Box 98
1101„,
,
* CAN-- BESET -WI, 74VvirROU T: KEYS,
9944P14Ti VilTitit0..KEYS, $1.60.
CHANE 10, OTHER. 001VrEWATI coNS. "
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YOUR DOOR LOOK WILL BE RETURNED SAME DAY;
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• rim .
Two,years more -saw him follow
the urge to go farther west, and
he spent six months as, a eornbincd
composithr and ‘reporter -With Sam
Latta at Govan, SpA. This was
the famous - Praifie News -whose
publisher drew, under te pen
naine_of., Cy Hayrack, a justly
nowned weekly cartoon, •
Athol McQuarrie had a westward
'bent to his_toes and next he _turned
up as a compin the ad alley of
Dan McGillicuddy's Calgary Daily
News. McGillicuddy had sort 3f
mapped out Athol's travels in ad:
vaiice. He, himself, had founded
-the Brussel's Post and then put,
in a stint on the Goderich • Signal
before high -tailing it for Calgary
to found his own daily. The latter
became in time the Calgary News
Telegram but folded about 1911.
About this time the east again
began to look promising to the
21 -year-old McQuarrie. He return-
ed to the Goderich Signitl, this. thne--
as -a reporter and advertising sales-
man. Far two years he held this
post but saw that his lack of educk,
tion would be a perpetual handl-6p
and decided, at the age of 23,10
return to high school. < •
,In the latter part of '1914 Athol
saw in one of thy -Toronto dailies
a notice offering A printing plant
for sale for a mere •$300. The plant
was docated in Victoria Harbour,
a village of 2200 people just eight
miles east of Midland on the shores
of -Georgian Bay. •
• The machinery apparently had
once been the property of Thomas
Gowans who' published' lAbel'ai-
'weeklyjn Uxbridge. ' He had sold
it to a man named Bert White,
White:chail started a weekly
torla -Harbour -About 1912 under
„the -name of the Era, but to him
• there were other 'things even more
intoxicating than printer's ink.
One -day he up and left and no
on ever heard Of him again.c-
• End of an -Era
"I 'Changed the, paper's narffe- to
the New 'Era'," explains Athol Mc-
Qparrie. - "But that was a mis-
take. I should have cut..ont the
'Era' Altogether; As long as thlat
nante siting, it reminded peat*
of the indifferent and intermittent
servieeTwhich White bad given the
communitY':
"When: I arrived in Victoria Har-
bour, completely Sold on its Won-
derful potentialities - by Herb
SehiSsler of the Victoria Harbour
Lumber CO., then secretary of ifs
chainber of commerte, I found that
the village of 2200'was dying with
las lumber:trade. It was the end
J -of atf era, •but not the end of the
Nevii Era for few year yet." -
The: priintirig office was on the
send flote cif 4 big, framehard-
-Ward- and furniture Store and the
door nearly shook to,,pieces every
tne
lithe old taMP,bell press ;turti-
etioVer.•
"The New Era," thnitinued‘ Mr:*
111c9itarrie, "was my very', 001 and,
AtbfirSt' liktle, While, I Was na-
ralllleCtit ,-ole anticipation
iih g:46,1'sT inan,Nvtio
•"teS'; /itvekiy far the
See Your NATIONAL Dealer fodoy—
Look for the bright Orange and Slack tign.
NCENT
• A QUALITY FEED -MIX" FOR POULTRY, TURKEYS, HOGS and CATTLE
miseekumiegiMon .
Ottawa's annual revenue is •now
"I had hopes of merging the two about $300 per person.' 2'. Tariff
weeklies in Goderich—the rates haVe' decreased. Between
and the Star,, inY hopes were 1937, and 1951 they decreased by
premature. Actually ., that- 'iLitIn't 28 per cent. ' .
happen- until 1938. In: my. three-- • • -
• AUTOMOBILE DRIVING INSTRUCTION /* GIFT WRAPPINGS • TAXICABS 441ii.A1. ESTATE • TAILORS .0 LABELS r
on his appointment -as•
alutherize
• . RANGES
'WASHERS & DRYERS
• IRONERS
• , DISFIWASHER RADIOS -
FOOD FREEZERS TELEVISION
,
i
VACUUM ,CLEANERS- - - --- i
Electric-Atiptances and Radios will be carried by Authorizedliecite is, ' , ,':'. ' '..' •
, .,..,
anedian GeneravElectqc is happy to make this announcement /1/4.fott.litle'',..of*-General
- - ' i •
You are cordially invlted taxoll In ,and sb....,e_ho_40, the newl.g.tik4facioce.sTOOn relieve1
... FLOOR POLISHERS
II
IRONS & KETTLES 1 ' ' - " " ' you ciftedious house 'Work, give you trrofeikeAtineiind-iiivyau:44,iiey,..
. , 1. ' • the lafest,P-E Radios can incletkSe, tbe, pflecisiiie Of yitoir -entertainment' 0164i.s? • •
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