HomeMy WebLinkAboutThe Wingham Advance-Times, 1973-09-13, Page 16gio "tt ttt
DICE ESKEROD
IN THIS
1 CORNER
Foiled: Butter and Margarine
the war against asistr43 feed
prices—" Ty gosh,L.t.uric° is
high"—butter and margarine are
ta line for an expensive market-
ing overhaul.
According to Mike Irving, a
Toronto free-lane,.e writer, the
overhaul will create a multi-
dql(far market for tile
ultunintim foil industry.
SOme 300 million, pounds of
tegular or 4alted" butter is now
marketed as one -pound and ha -
pound prints --and prints—and all but about 7
per cent of it is wrapped in vege-
table parchment paper.
SiMilarly 180 million pounds of
margarine.
But technical studies—spon-
sored primarily by the federal
Department of Agriculture—re-
veal, for example, that parch-
ment -wrapped butter deterio-
rates to the point of being "un-
palatable" in as short a time as 24
hours on the supermarket shelf.
Concern is heightened by the
*growing numbers of supermark-
ets now using fluorescent -lighted
refrigerated eases and flavor
changes caused by the ultra-
violet lights:
Early reports indicate the only
ieffective solution to the problem
is to use a wrapper impervious to
light.
Of these, the most economical
is said to be one with an alumi-
num foil base.
• -Butter; From Vancouver to
, Winnipeg, aS many as 20 million
pOunds of salted butter is wrap-
ped in foil.
Thisfollows a major 'marketing
decision by Fraser Valley Milk
Producers'. .• Association, Bur-
, • naby, AO., to convert all its
„packs of butter to foilmrapped:
Other major labels have fol-
ly • lowed in quick succession: Wood -
wards, IGAj, Dairyland,the Cen-
tral and Northern Alberta Dairy
Pools and the Saskatchewan
operative.•
Margarine: Quebec has set the°
pace, following legislation which
demands all Margarine be sold in.
a package or wrapper other than.
parchment paper, . *.
Oriole And Monareh both
t
'
the flavor of parchment -wrapped
tuner, makes it bitter arid re -
dudes its nutrient c ntent.
Researchers at the University
of Alberta's Department of Dairy
and Food Science go one step
further,el/intending that butter is
almost "repulsive", if it is dis-
plaiTed for three or more days.
Dr. Pearson says: "Packers
should scrap the 40 -year-old
practice of parchment wrapping.
It is a mistake.
"In fact, the long -abandoned
practice of_ keeping butter in a
barrel—in a dark corner of a gro-
cery store --had significant pro-
duct -keeping advantages over to -
's packaging and merchan-
dising methods in eastern
Canada."
One foil producer claims tests
have proven foil -wrapped paper
loses only 1.4 per cent in weight
following a 12 -day storage period
at 40 degrees F, compared to a 4
per cent weight -foss for parch-
ment -Wrapped butter.
It was reports and tests like
these that convinced producers in
western Canada the time had
C01110 to switch from parchment
• to foil.
' Also, but only with respect to
margaiine, they caused the Que-
bec Agricultural Marketing
Board to act.
tairymen who have switched
say they preferred to- lead the
way, rather than become the Vic-
tims of new federal and proirin-
chit laws that they would have
little or no say in setting...
But, out west, it was easier for
them to reach agreement than is
likely to prove the case in the• '
east.
Western butter -producing
establishments have steadily de-
clined—land those plants that •re -
Main in business have steadily
expanded their production -facili-
ties. •
Unlike the majority of eastern
,producers, .they are equipped
' with continuous churning equip,
• ment that is linked to high-speed
packaging eqUipment.
All of which means the econo-
mies of foil -wrapped butt& are
4)4;00 ,gre.ater in Vancouver than in
^.1?
riOVi.„„ 0,1,1 ,1114,11
"o.
sekage sevral of their hig#71,1;*TM#°'4!,:f, .FY .2fIvrp'ItTe 1.9
11' iiirioafor tho Qtie-
bee .1narket. estimated ,to PICKED UP IN AIMING—The"
tom up to •60. million • "uncle , 1973 (60th) International Plowing
annually. , Match and Farm Machinery
• In general Willis, however, a Show will be held September 25th
butt& in the east continues to be tO\29th- on the J. D., McGugan and
,packaged in parchment and, out- neighboring farms at R
• side of, Quebec, all margarine, ston,, three mites north and one
too, , . • • Tile west of the town. Lambton is
• meanwhile,' foilproducers the host• countyand further in- .
•
4, excitedly , about he prospect of. formation* available from W. T.
neiriegistation_ioitiateo-by the, Abraham, Secretary, Lambton
federal , Department of Agricul- County Local Committee, Minis-
ture-,--that 'would result in foil. try of Agriculture and Food, Box
wrapped butter and Jmargarine 730, Petrolia,'Ont.—(619)812-0180.
from coast to coast. \ • . •
• Ithineeded, they explain, if the •
switch to foil—especially in Appiiance sakes
terms of butter—is to overtake •
are cooking up.
the eastern market. ..
For east of Winnipeg, the *
market is, dominated by private- Things are' looking up—'way
label Chainstore brim& that are up—for Canadian appliance
• packed locally by two or more manufacturers.
regional producers. • Sales statistics Show a 15 per
SaysAlcan Canada Foils: "The cent increase in the first half of
problem in to convince the -chain- 1973. This follows a 20 per cent in -
Store buyer of the benefits of crease in 1972 over sales the year
`opaque, packaging, which would before.
then' result in conversion of the • All appliances, except gas
larger volume, consumer -accept- ranges, were up in sales between
ed brands." •• • 5.1 per cent to 43.4 per cent in the
Traditionally, foil -based pack- first half of this year against the
aging materials for butter have comparable period last year.
had.a minimum average cost of Gas ranges, said • Beatrice
one cent per pound, while parch- Bentley, manager of statistical
ment Costi; approximately 0.3 services for:, the Canadian Ap-
cents 'per pound. pliiince' Maindatturers' Asso-
Many dairythen say they are ciation, ,were going downhill be -
reluctant even tO, consider the • catise people were switching to
added cost of foil.
They believe the resultant in-
crease in market selling prices
Would cause erosion in per capita -
consumption of\ butter, already
evidenced with the improved
quality Of margarines.
But many doubt they will be
left with a choice in the matter
for very much longer.
Dr. Alexander Pearson, head of
the Dairy Science Department at
Univeriity ofGuelph, maintains
that direct store lighting oxidizas
*c,3„
1
electric.
The highest jump was 43.4 per
cent in freezers. Mrs. Bentley as-
cribed this to rising food. costs:
"People would rather buy half a
cow and save money."
• Another move is the automatic
dishwasher, which jumped 33.4
per cent in sales in the periods
under review. "The dishwasher
is gaining greater acceptance.
People now regard it as a neces-
sity rather than a luxury," she
said.
rossroctiisl
Published every Wednesday as the big, action cross-country section in
The Listowel Banner, The Wingham Advance -Times and The Mount
Forest Confederate. Wenger Bros. Limited, publishers, Box 390,
Winghani.
Barry Wenger, Pres. Robert O. Wenger, Sec.-Treas.
Dick Eskerod, Editor.
Disp1• 4 and Classified ad deadline—
Tuesday, week prior to publication date.
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MOPLIFE CENTRE
••-..- .. '
H. GORDON
GREEN•
One day last month a youngster
was peddling his bicycle through
a field near Fabreville, Quebec,
when a mysterious creature
jumped out of the grass and
clamped its teeth on his foot. The
bite didn't amount to much but
the creature. was of such terri-
fying appearance that the inci-
dent made the front page. The
young lad •coulcin't say' 'exactly
•
remarkable speed, heading
straight back for Carolina.
By this time the village con-
stable had seen the commotion
and was on hand to questiOn me.
"What in Thee hell•are you 0p. to
this time, Green?" he asked.
• 'remember that I then toOkthe
almost escaped alligator up to, the
editor of our weekly newspaper.
• He was a blind ,man,
incjden-
what it was that bit 114 taity„hut this tittiut preVent M
tt „PA. R, rat.likefirAlirghtin-.the 'gatar's
,. animal.
liOm taking iliOrounillnterest
greatbigHow jaws shut while the editor ran his
big? Oh maybe two or three feet! sensitive fingers over the drakes
Well the police decided it might,
be a long time before they would
have a 'chance to go alligator
hunting again, so they looked the
field over and sure enough, they
found the terrible creature, and it
was an alligator. But in the police
statistics he proved somewhat
smaller than at first reported. He
was 101/2 inches.
The day after the story came
out in the paper, the alligator's
owner claimed him and put him
back in his pail in the backyard.
Said he.bought him at pet store
and his kids played with him all
the time.
I hada personal interest in that
tale because it just so happens
that some 40 years ago, when I
was old enough to spend it fool-
ishly, I mailed $6.00 to, an address
in South Carolina which I had
picked out of "Popular Mech-
anics" and in due time I was sent
two baby alligators. They were
twenty inches long, and as it was
a hot summer's day when they
came into 'the old Dominion Ex-
press office on Main street, they
were very active. And wanting to
play the grandstand, I took one
by the tail and put him down on
th6 sidewalk. He took off with
armour of its back 1 guided bis
fingers to feel the devil eyes ,of
him and the needle teeth:
1 kept those animals without
incident for nearly a year. Kept
them in a pen with a tub of water
and fed, them well. (Liver was
only a nickel a pound then, if. you
didn't get it free.) • Then when
spring came I.made little collars
for them and tied them out in the
orchard. Wouldn't you know it?
That homesick one got foose and •
The rises
•
set out for Carolina again. ,e-
conestoga river was only a
couple hundred yards away and I.
thought I'd never hear of him
again.
• But lo and behold, that fall
there appeared in the Kitchener.'
Waterloo News Record, on the
sporting page, a story about one
of the local fishing enthusiasts
who swore to goodness Godness
that he had been walking through
a swamp a few miles out of Kit-
chener on his way to his favourite
spot on the Conestoga when he
was accosted by a living, snarling
alligator. How big? Well he
'hadn't waited to take any ac-
curate measurements, but it was
six feet long. At least!
The columnist who reported the
A LAB TECHNICIAN in University Hospital, London, tests
blood samples to determitiethepresence of Various, kitids of •
arthi'itis. 'Among the most modern and well-equipped labs
in North Poarita, doctors and .teChniclans are able to 'carry
out alt procedures .and tests required in their work right
•
withirr' the Rheuin'alte Disease Unit,
--University Hospital Photo'.
incident had a good laugh in print
over the tale and wondered What
kind of bootleg his fishing. friend
had (10 the hip that day, but when
I heard of it I thought at once that
it must be my alligator. Kit-
chener was over 25 miles away
from where my alligator had es-
caped, but I wrote the paper tel-
ling that sports editor that if that
alligator was ever seen. again,
they should please tell him to stay.
where he was till I came where he
wfis, at. • • • •
That's 'the end of . my ', story.
rRally,,be6aisefile ay* ator- was
iiirethothadhO4*
,',:earth he would: haVe7failen far'
short of that fearsome six feet
reported by that terrified fisher-
man. That he would have been no
more than, two. foot, at the very
most.
All of which proves nothing at
all I suppose, except that nothing
has quite so wonderful sa coef-
fieient of expansion as excite-
ment.
never, tipppelte
Farm mortgages
Demand is soaring for long-
term mortgage loans from the °
• Federal Farm Credit Corpora-
tion. In the year ended March 31,
• 1973, FCC loaned $1.86.3 million, a
62 per cent increase over the
previous year.•
Top borrowers were • Saskat-• •
chewan with, 1,694 loans totaling
$66 million; Ontario with 1,273
• loans for $48 million and Alberta
with 867 loans totaling $31
million.
If you overcrowd your boat, the
crowd may wind tip in the water.
Keep in the swim all summer '
long with Red Cross Water
• Safety.
,
IN THE OCCUPATIONAL therapy room Of the Rheumatid Disease Unit Of London s Urti
versity Hoppital a victim of arthritis patiently relearns the simple skill' of sawing while
woman patient practice reaching and grasping skills under the watchful eye of the
therapist. Therapists constantly assess patient's functional
the team effort of the unit. bilitiO, an important part of
University 4opflIPhofo
973 NORTHERN -STOCKER
AND FEEDER SALES
Northern lieelpioducers are conthteing 40 lotProve tbelr
stock though the use of AJ Or Performance Tested S,ires.
Northern Ontario pastures were and are enelleat and cattle
• are, in very gOod condition,
*TES . •
• South River
• • SALE 0
fiept.,13,Thurs.,
• Sept. 20 Thurs., 10;008.m.
Sept. 26, Wed., 10: 00 o..14.
li.ept.274.ThOra.i.9;30nan,
Oct. 2,1"ties., 9:30a.m.
Oct. 3, Wed., 10;00a.m.
Oct.
Oct,5,Fri,ii0;Oga.m,
• Oct. 11,.Thurs., 10:004.M. •
• Oct. 15, Mon., 1:00P•111%
*et* 17, Wed.0.0:00a.nit
Oct. 18: Thurs., 11:00a.M..
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