HomeMy WebLinkAboutThe Wingham Advance-Times, 1973-01-25, Page 19sampling of several food ads' • ,,Straiton. says there are some papers. Did you know; he asks,
,:taken from newspapers across'iosities about women for crea- . that 79 per cent of the Vancouver
the cm'untry... The main .questiion sive people to ponder. He cites market can be reached in only
live
" •one day *with new ° ps
-�' - �r:. • _ __ _ . sp per5?`� And
Lonnied "ape the response ng hi , ,:.. • , .,a 's ,x,�. x:. la rs�Sell�Stores Too
•
showed that women want,like . wsFinan shopper. For example, Enlarging a bit on his original
and read newspaper food" adver- women don't plan very far ahead:. comments, Straiton says that
tising. . Most of the purchases they make .. ' while selling products. out of ar
The Findings aren't even thought of about a store is important, selling pro-
--Collectively, the women said week before they make them. ducts INTO the store is just as
they like color when it is used Women change their minds. important.
The power of an ad's. creative Manufacturers- have discover -
work can. reduce the incidence of ed that sales are easier to Make
Steps to control
over -use of drugs
The first step toward control of
medical drugs in Canada has
been • aken by the Federal Go-
vernment. Starting on January 1,
all doctors prescribing ampheta-
mines, benzphetamines, meth-
amphetamines, phenmetrazines
and phendirnetrazines were re-
quired to inform the Bureau of,
Dangerous Drugs not more than
33 days after the first time the
drug is used by the patient.
Another regulation limits the
prescription of these drugs to
treatment of six specific .human
disorders and two -animal dis-'
orders.
This legislation is an attempt
on the part of the Federal Gov-
ernment to stop irresponsible
prescription of these drugs and to
curb abuse of the drugs, which
are ' currently being prescribed
for such things as controlling
weight and artificially stimulat-
ing performance by athlet'
If doctors feel that their pa-
tients require more than 30 days'
treatment, a second doctor's
verification of the initial diagno-
sis will have to be obtained and
reported,to the government with-
in10 days.
'Failure of doctors to adhere to
these new regulations will result
in disciplinary action by provin-
cial medical licencing bodies,
backed by the Federal Govern-
ment, and carries a penalty of
possible revocation of the privi-
lege to prescribe certain restrict-
ed drugs in Canada, for cases of
non-compliance.
- The government is looking into
plaeing similar controls on other
overrprescribed drugs, such as
barbiturates and tranquilizers.
'HAPPY' BULL
A mull with a nose for booze is
sniffing out illicit whiskey stills,
The "limes of India has reported.
The, Animal pries open whiskey
containers with its horns and
drinks his fill.
The bull cannot be killed be -
ratite ' it is considered sacred to,
l-iiruJUs. If the moonshiners take
it to the local cattle pound, they.
will be arrested for violation of
utst.ctki Cit ver 'i, tw lar&their favor. (Ont.° Min. of Age 4te reattizhota
by Jack Wilmx
The clam, chowder eontrovers , still persists between
the Manhattan and New types, with the Men'
t'l,nitten crowd refusing 'to *dm t that they've developed` an
interesting little tomato stoup with clams In it. •
Concern, ten develop,'however, simply with the labels
that arc put to thegenuine c� chowder such .as
""Poston",. 'New Engle '', and so.on, I don't claims to
"know ,where clam chowder wase first int; luced tea hungry
a petite, but I. feel retnably certain that it hast to be
attributed to the Freneh, *hum the word. Chowder eomea
from, a Franco: word, Chaudiere, describing the, soup pot.
Also I am convinced that Samuel De Chain laln'a 1zde�r
have enjoyed. clam eh wrier since a he bounty ty
of The .Good Time created' at. Port Royal �' ," the bounty
of „the Be of Fundy Was, *)'the kitchen doorstop,
The reason to
of the Fundy therefore 'be, good,
enough acceptthe+e ,o'di, rd ill otter nem*for chowder and
las v aryay, Chowder", which Is found in
Chatelaine's, �" d enturel in Cookiagf , ' a Magnificent vol.
ume. It hes pre by. the editors of Chatelaine
Mast sxiree--including ; • editor Elaine Collet—and is
evadable from Prentice -Hall of Canada`Limited . in, 'Scar
into rio«
hoever did clam chowder first, it' was done well.
Nowadays, we can easily pick up flavourful baby clams
B' in the can, The camper far inland • can therefore enjoy
clam chowder as can 'the visitor to Maine or Nova Scotia.
This +chowder will make 8 to 10 servings
Fry Drain a large, heavy. saucepan , 'pound diced,salt
porlr• � crisp pork aside, and in the drip-
pings cook until transparent 1 onion, finely diced.
Drain • onion if necessary, and add 3 or 4 potatoes,
diced, and 1% cups boiling water. Bring to a boil, reduce
heat and cook until potatoes havejust turned tender.
Nj
ow drain .2 f.0.ounce cans of clams, and mix the
clam liquor with sufficient milk to make 4 cups of liquid.
Add „•the 4 cups to the cooked potatoes and heat slowly
just" to the boiling . point.
Into this mixture stir the clams and crisp pork
P (which
have " been set aside)
together
with %
cup18
percent
ent"crean� lteas teaspoon salt;teaspoon celery salt; pinch of 2 teaspoons* butter,
feat: thoroughly and check
seasoning to taste before serving.
Jack Wilcox, Toronto management consultant and
father of five, is a chevalier of the Confrerie de la (Caine
des Rot2sseu"rs, the world's first gourmet society founded
in 1248 A.D.
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PREFER CANNED SPUDS
Seventy per cent of the potatoes
eaten in North America will•come
from cans, packages and freezers
by 1980, says Robert Thornton,
information officer for the state
of Washington. He told the annual
.meeting of the Alberta Potato
Growers that the fresh . potato
market is taking a back seat to
processed potatoes.
's STOREWIDE Savings
10. 50%'0 DISCOUNTS
Everything In Stock Marked Down
a
Main Street
323-2686
Mount Forest
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omen want, like and read
newspaperfood rndvertising
•
What do Canadian women thinkcreatively to show something change, or buyer drop-out, or
about food advertising in news- about the product. They don't ne- switch -in and switch -out, br
papers? cessarily like color used in head- whatever you want to call it
Bill Straiton of Straiton Mar lines; they do like it when it's Papers Have Irnmediacy
keting Development, Toronto, used to make a bowl of apples What about newspapers for a
has issued a report based on ; more attractive. 'new product launch? •
specific: questions about specific, —Women appreciate., straight= Never worried about sticking
advertisements,o whit appeared forward ads. "That headline tells his neck out, Straiton says -there
in newspapers in Canada. me what I want to know," said are those infidels who think that
The forinrti� . er creative director of one respondent. They like to all new products cannot survive
know facts about v� at 'they'
Toronto
Foster Advertising, re without being introduced on tele-
Straitd,n was retained by a Cana, buying or learn a neva way to use vision.
dian,newspaper: publishers' assn . it. No puffery. "Impact, reach of the market
ciation to find some answers: ` --Women, it appears, correlate and immediacy are some of the
"Questions weren't' loaded for . the quality of an ad with. the qua- main requirements for a new
motivation response We didn't ' lity of the product. If they use the product launch," his report said.
measure eye movements or pre, product, they are more apt to Big markets (or any market)
and post-test heart rates.. What think of the advertisement as like Vancouver, Toronto, Mon -
we did do was go into the homes good. treal, cannot be reached quickly
of some women and show them a- Curiosities to Ponder with ' any medium but news -
we asked ' was "Wells. , wharf�a :. ' e aging done by,.t ie Opinto
`r''I►iailik".9u:l�M•.y'r:.�lre� '•ii"y^t^t.^.;erwer:,.•-aee..:..�.r...c:y ��:'�•`" : .r �•n. .; w K .• t.
HELP YS
TODAY
p
MPS and
FARMS
DO NOT MIX
. If large amounts Of protesting mail are received by the
Province and Metro the dump will be stopped!
.. The policy of using prime farm land to bury these natural
resources must be condemned.
.. The policy of throwing away our natural resources via
garbage must be condemned.
If you believe it is wrong that the Provincial Government
has no policy on recycling garbage and if you believe it is
wrong that the Provincial Government is permitting Targe
urban areas to dump their garbage on unwilling municipali-
ties... then
TELL THEM WHAT YOU FEEL
TELL US WHAT YOU FEEL
Send a contribution
c/o DERAIL DUMPS TODAY
P.O. Box 972
Harrlston, Ontarlo ,
N 1m
WRITE TODAY TO
1. Mr. Ibert Campbell, Metro Chair -
marl, City Hall Toronto, Ontario
2. Your local MPP, Queen's Park, Toron-
to, Ontario
3. Hon. Wm. A. Stewart, Minister of
Agriculture, Queen's Park, Ontario
• ENCLOSED IN MY CONTRIBUTION TO DDT
•
• Name ,
•
•
Address
•
•
Amount Tree No :
�ta+celpl Needed '"
•
into stores and 'shops when they
can show the storekeeper the ad-
vertising he is going to get. Not
only that, but it's in the same
form as the advertising he uses
himself—newspapers.
"And don't forget that paper,
unlike time, is stretchable. If
there's a' great deal of advertis-
ing in a newspaper's day, the
newspaper simply gets longer,
giving every advertisement a
good chance to be seen," Straiton
says.
Recent studies on newspapers
in Canada show that ads in the
front, middle and back of a paper
have about the same opportunity
to be seen and read.
" Many tam ori
comes in psi of
its. tax hews and'. tba
'moulting discussion have . en-
couraged uged people to a* questions
about their own situ . One
good thing about the taX changes
is that it encouragesus to tide,
plan and make some declaims.
. Hopefully these dans will benefit
all: members of fan° fanailir.
'711e new tax regulations dictate
that all depreciable .a sets: pur-
s ssed after DeeeMber3lst,1974
,be depreciated using the din-
inishing balalVe procedure (Part.
XI). With the .new Income . Tax
Act, atratght Zine • depreciation
(Part XVII) is .being phased out.
All depreciable' assets which
were purchased prior to 1872 and
are now .being depreciated under
Part XVII . (the : straight-line.
method), however, may be left
Under the straight-line system.
Machinery and buiilgs sold or
rented to an individual, partner-
ship orcorporation, will have to
be depreciated on the declining
balance basis (Part XD. Most of
these assets are on straight-line
r
a
ecnti onPa rt
XVII) now.
Farmers ,, s with assets purchased .
prior to 1972 are strongly advised
io continue with 'the straight-line
. depreciation method ftlr all
assets presently , being depre•
-
ciated by that method. The basic
reason" for recommending this
course of action is the following`
When ' the diminishing balance
method (Part XI) is being used,
all depreciable Items are lumped
together in various classes ac-
cording to the maximum rate of
depreciation allowed by the fax
laws.
If all machines of a certain
class are sold, if the returns from
these machines are greater than
the undepreciated balance of that
class, the excess is considered a
capital recovery which istaxable
most tit
dais Part XVII ( i
line method) sold, the
from the of this asset a! tax
free.
Nis -Ar as Length
Transfer ¢f`1 hboory
If :macldn i trail/nerved.
from father , ' it is trans-
ferred at fair Market value. The
son would, , of course, be -wing
Part XI method regardlesS of -the
method used previously by. the
father. •
r
If'the ma nery tra sferred
from a father to a partnership or
corporation, it is trferred at
the fair market value. On
smaller ,farina this is greater
. ;than book value. If the father has
been using Part XVII there will
be no •recapture. If he has been
using: Part XI, the difference -be-
tween bookvalue and fair nark et
value will be recapture of :dept
ciation.
• On some large farms where `.
machinery is to cover manY
acres, the,'book value may
higherMarket '
thin xt
the
fair
�#f,Ta4a
value. If father has been using
Part XI there would be 'a "ter-
nliil loge" to balance against in-
come.
Should father t4utixsafe owxg
mmachinery that is now .on
straight depreciation? May.,
be. When the time comes :o trade•
in the old machine . fathom and
could., both. go to the1' dealer,
Father would receive an allow-
ancefor his old machine. >Son
.
would buy ,the machine for the
new, price. Thiswill allow :Maas to
takecapital Cost allowanceon the
full price. Father could makea •
gift to Son. It will not besubject tie
gift tax u}ni+ss it, goes avec the
$2,000 maximmn gift , xmption
between indiviiduas
year.
Drayton, Guelph,
groups receive grant
The Lawn Bowling Club of
Drayton, the Bruce County His-
torical Society and the Guelph
Historical Society have received
federal„ funds under the New
Horizons for the. Aged program.
� eral ; "Minister. of Health,
Marc Lalonde, announced a total
of 78 grants, totalling $578,486,
were the first under the special
program announced five months
ago for Canadians over the age of
65.
Under the ,program, only
groups of retired people can re-
ceive grants and preference is
given to projects which create
outlets for other retired individu-
als.
To Print Books
The amount of the Drayton
Lawn Bowling Club grant was not
specified but the Bruce County
Historical Society received $2,480
to be used to reprint two books
about the county which have gone
out of print and to put the remini-
scences of older residents about
Bruce County on tape.
The smallest of the 78 grants,
$415, went to the Guelph Histori-
cal Society to aid in the continued
publication of a monthly journal
of short stories on local history.
Mr. Lalonde said his depart-
ment. received 00,000 inquiries.;
from senior citizens after details
were sent; out with the Govern-
ment's 1,800,000' old age tension
cheques. He :added 'die response
Mm
ea�at- One- t
•.4rz. s+�«ev
re
s►
in the program. NY '
Mrs. James McClure of Desk
ley, president of the Bruce Coun-
ty Historical Society, said her
group qualified for the grant be'-
cause eight, of the ten directors
are over 65.
`MANITOBA $ELLS
HOGS TO JAPAN
Manitoba Agriculture Minister
Samuel Uskiw\has announced the
Manitoba Hog Marketing Com-
mision has arranged the sale of
between 300,000 and 500,000 hogs
to Japan. He said the sale will be
worth $18 to $30 million depend-
ing on market fluctuations and
the hogs will be delivered over a
three-year period.
Noting that federal agriculture
minister Eugene Whelan has said
he isn't enthusiastic about pro-
vincial marketing boards, Mr.
Uskiw said "We're not willing to
wait for all of Canada to make up
its mind before we do something
in Manitoba."
BAAA. k . IS BEAUTIFUL and what could be more beautiful than this contented little
fellow? Sometimesplayfulv sometimes shy, but always lovable, this lamb has reached the
heart of one little girl. Ontario's sheep industry has grown steadily as the demand for
high quality mutton and young lamb increases. More than 98,000 Iambs were'born last
year and most of them went to the commercial market. Sheep are also Indispensible for
their high grade wool, providing the woollen clothes, carpets and other hOuSehold prod-