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HomeMy WebLinkAboutThe Wingham Advance-Times, 1973-01-25, Page 19sampling of several food ads' • ,,Straiton. says there are some papers. Did you know; he asks, ,:taken from newspapers across'iosities about women for crea- . that 79 per cent of the Vancouver the cm'untry... The main .questiion sive people to ponder. He cites market can be reached in only live " •one day *with new ° ps -�' - �r:. • _ __ _ . sp per5?`� And Lonnied "ape the response ng hi , ,:.. • , .,a 's ,x,�. x:. la rs�Sell�Stores Too • showed that women want,like . wsFinan shopper. For example, Enlarging a bit on his original and read newspaper food" adver- women don't plan very far ahead:. comments, Straiton says that tising. . Most of the purchases they make .. ' while selling products. out of ar The Findings aren't even thought of about a store is important, selling pro- --Collectively, the women said week before they make them. ducts INTO the store is just as they like color when it is used Women change their minds. important. The power of an ad's. creative Manufacturers- have discover - work can. reduce the incidence of ed that sales are easier to Make Steps to control over -use of drugs The first step toward control of medical drugs in Canada has been • aken by the Federal Go- vernment. Starting on January 1, all doctors prescribing ampheta- mines, benzphetamines, meth- amphetamines, phenmetrazines and phendirnetrazines were re- quired to inform the Bureau of, Dangerous Drugs not more than 33 days after the first time the drug is used by the patient. Another regulation limits the prescription of these drugs to treatment of six specific .human disorders and two -animal dis-' orders. This legislation is an attempt on the part of the Federal Gov- ernment to stop irresponsible prescription of these drugs and to curb abuse of the drugs, which are ' currently being prescribed for such things as controlling weight and artificially stimulat- ing performance by athlet' If doctors feel that their pa- tients require more than 30 days' treatment, a second doctor's verification of the initial diagno- sis will have to be obtained and reported,to the government with- in10 days. 'Failure of doctors to adhere to these new regulations will result in disciplinary action by provin- cial medical licencing bodies, backed by the Federal Govern- ment, and carries a penalty of possible revocation of the privi- lege to prescribe certain restrict- ed drugs in Canada, for cases of non-compliance. - The government is looking into plaeing similar controls on other overrprescribed drugs, such as barbiturates and tranquilizers. 'HAPPY' BULL A mull with a nose for booze is sniffing out illicit whiskey stills, The "limes of India has reported. The, Animal pries open whiskey containers with its horns and drinks his fill. The bull cannot be killed be - ratite ' it is considered sacred to, l-iiruJUs. If the moonshiners take it to the local cattle pound, they. will be arrested for violation of utst.ctki Cit ver 'i, tw lar&their favor. (Ont.° Min. of Age 4te reattizhota by Jack Wilmx The clam, chowder eontrovers , still persists between the Manhattan and New types, with the Men' t'l,nitten crowd refusing 'to *dm t that they've developed` an interesting little tomato stoup with clams In it. • Concern, ten develop,'however, simply with the labels that arc put to thegenuine c� chowder such .as ""Poston",. 'New Engle '', and so.on, I don't claims to "know ,where clam chowder wase first int; luced tea hungry a petite, but I. feel retnably certain that it hast to be attributed to the Freneh, *hum the word. Chowder eomea from, a Franco: word, Chaudiere, describing the, soup pot. Also I am convinced that Samuel De Chain laln'a 1zde�r have enjoyed. clam eh wrier since a he bounty ty of The .Good Time created' at. Port Royal �' ," the bounty of „the Be of Fundy Was, *)'the kitchen doorstop, The reason to of the Fundy therefore 'be, good, enough acceptthe+e ,o'di, rd ill otter nem*for chowder and las v aryay, Chowder", which Is found in Chatelaine's, �" d enturel in Cookiagf , ' a Magnificent vol. ume. It hes pre by. the editors of Chatelaine Mast sxiree--including ; • editor Elaine Collet—and is evadable from Prentice -Hall of Canada`Limited . in, 'Scar into rio« hoever did clam chowder first, it' was done well. Nowadays, we can easily pick up flavourful baby clams B' in the can, The camper far inland • can therefore enjoy clam chowder as can 'the visitor to Maine or Nova Scotia. This +chowder will make 8 to 10 servings Fry Drain a large, heavy. saucepan , 'pound diced,salt porlr• � crisp pork aside, and in the drip- pings cook until transparent 1 onion, finely diced. Drain • onion if necessary, and add 3 or 4 potatoes, diced, and 1% cups boiling water. Bring to a boil, reduce heat and cook until potatoes havejust turned tender. Nj ow drain .2 f.0.ounce cans of clams, and mix the clam liquor with sufficient milk to make 4 cups of liquid. Add „•the 4 cups to the cooked potatoes and heat slowly just" to the boiling . point. Into this mixture stir the clams and crisp pork P (which have " been set aside) together with % cup18 percent ent"crean� lteas teaspoon salt;teaspoon celery salt; pinch of 2 teaspoons* butter, feat: thoroughly and check seasoning to taste before serving. Jack Wilcox, Toronto management consultant and father of five, is a chevalier of the Confrerie de la (Caine des Rot2sseu"rs, the world's first gourmet society founded in 1248 A.D. fy,.; r. r vr. •r •r.• . v • r.•.•: r •.v,.v }•r •{ y} ; •{:: i:'%;$:%.rr�•,:;{i err }� {•. ;•v.• {d. ;.. ;{. , r J' r,. r., {.;::%''%'%':':T{ r? err{•;,:•X•;•:•:rrr}•r ; • •.v v: rr:.:•:.v •:.•.•.•:::::. •rrr :. .•rr.• .::. r}}'rr:.ti . ; . { r ..,.., } r :{{ ::f rr. ..:: .x•Jr.•r.•.::v...,.. rr. . ..•+:•.•:::%}: {v,..; ; .. .. rr: "•'• •.v . . r.; .. . y{:?rr'•Y}ti:•}.%V,e . }J:F•r•:?:{:•: iris v.�•rr }Y :'. $:• �f:;r.{;:•:;'Y :v: f :r.{%Y;:} %T:{•}::y} �i: rti:? :}.:;:{ fti: %$:%: %::;:r:•r j,:v}:�%{:ti:'.%?;° ;:; ?{:vt rr' :%:%}} ..•....•.v. rrn 4'.r}7.>r tird �?�v{;:•.:{:•.•�'•::v.:.•.•r.V::J1.'r:I;{%� :v r v}{:?:::•': v::v}: •:•'r {.r} . . {.,..r{. f J , :}{..,}rrr}.. .}{.•. :{•:;:•: PREFER CANNED SPUDS Seventy per cent of the potatoes eaten in North America will•come from cans, packages and freezers by 1980, says Robert Thornton, information officer for the state of Washington. He told the annual .meeting of the Alberta Potato Growers that the fresh . potato market is taking a back seat to processed potatoes. 's STOREWIDE Savings 10. 50%'0 DISCOUNTS Everything In Stock Marked Down a Main Street 323-2686 Mount Forest .ti r' ti }r • • ;:•f JJr:' .;. r:r: : r7.,:: ti; ' T}J... �.: v: ;y: ' List r:: 1. rrti: •r ;:� ::•r: • ,: •}}: : J.%.::••: {::;7:%%f'; %',?rr . f,. . {.. rev • .•r :•Y.•}:rr�fr: r.• yvr}.:r .• { � r ., r. .... ..... {%.: :•}::.:%%%..rf%r? :•S: f::•.r•::f%:{::}:? :%?vr, r.;.:• :v:rr.� i}:.•,:.;,::{:fr.,r�v:;r.: ''rr r :}?rrS omen want, like and read newspaperfood rndvertising • What do Canadian women thinkcreatively to show something change, or buyer drop-out, or about food advertising in news- about the product. They don't ne- switch -in and switch -out, br papers? cessarily like color used in head- whatever you want to call it Bill Straiton of Straiton Mar lines; they do like it when it's Papers Have Irnmediacy keting Development, Toronto, used to make a bowl of apples What about newspapers for a has issued a report based on ; more attractive. 'new product launch? • specific: questions about specific, —Women appreciate., straight= Never worried about sticking advertisements,o whit appeared forward ads. "That headline tells his neck out, Straiton says -there in newspapers in Canada. me what I want to know," said are those infidels who think that The forinrti� . er creative director of one respondent. They like to all new products cannot survive know facts about v� at 'they' Toronto Foster Advertising, re without being introduced on tele- Straitd,n was retained by a Cana, buying or learn a neva way to use vision. dian,newspaper: publishers' assn . it. No puffery. "Impact, reach of the market ciation to find some answers: ` --Women, it appears, correlate and immediacy are some of the "Questions weren't' loaded for . the quality of an ad with. the qua- main requirements for a new motivation response We didn't ' lity of the product. If they use the product launch," his report said. measure eye movements or pre, product, they are more apt to Big markets (or any market) and post-test heart rates.. What think of the advertisement as like Vancouver, Toronto, Mon - we did do was go into the homes good. treal, cannot be reached quickly of some women and show them a- Curiosities to Ponder with ' any medium but news - we asked ' was "Wells. , wharf�a :. ' e aging done by,.t ie Opinto `r''I►iailik".9u:l�M•.y'r:.�lre� '•ii"y^t^t.^.;erwer:,.•-aee..:..�.r...c:y ��:'�•`" : .r �•n. .; w K .• t. HELP YS TODAY p MPS and FARMS DO NOT MIX . If large amounts Of protesting mail are received by the Province and Metro the dump will be stopped! .. The policy of using prime farm land to bury these natural resources must be condemned. .. The policy of throwing away our natural resources via garbage must be condemned. If you believe it is wrong that the Provincial Government has no policy on recycling garbage and if you believe it is wrong that the Provincial Government is permitting Targe urban areas to dump their garbage on unwilling municipali- ties... then TELL THEM WHAT YOU FEEL TELL US WHAT YOU FEEL Send a contribution c/o DERAIL DUMPS TODAY P.O. Box 972 Harrlston, Ontarlo , N 1m WRITE TODAY TO 1. Mr. Ibert Campbell, Metro Chair - marl, City Hall Toronto, Ontario 2. Your local MPP, Queen's Park, Toron- to, Ontario 3. Hon. Wm. A. Stewart, Minister of Agriculture, Queen's Park, Ontario • ENCLOSED IN MY CONTRIBUTION TO DDT • • Name , • • Address • • Amount Tree No : �ta+celpl Needed '" • into stores and 'shops when they can show the storekeeper the ad- vertising he is going to get. Not only that, but it's in the same form as the advertising he uses himself—newspapers. "And don't forget that paper, unlike time, is stretchable. If there's a' great deal of advertis- ing in a newspaper's day, the newspaper simply gets longer, giving every advertisement a good chance to be seen," Straiton says. Recent studies on newspapers in Canada show that ads in the front, middle and back of a paper have about the same opportunity to be seen and read. " Many tam ori comes in psi of its. tax hews and'. tba 'moulting discussion have . en- couraged uged people to a* questions about their own situ . One good thing about the taX changes is that it encouragesus to tide, plan and make some declaims. . Hopefully these dans will benefit all: members of fan° fanailir. '711e new tax regulations dictate that all depreciable .a sets: pur- s ssed after DeeeMber3lst,1974 ,be depreciated using the din- inishing balalVe procedure (Part. XI). With the .new Income . Tax Act, atratght Zine • depreciation (Part XVII) is .being phased out. All depreciable' assets which were purchased prior to 1872 and are now .being depreciated under Part XVII . (the : straight-line. method), however, may be left Under the straight-line system. Machinery and buiilgs sold or rented to an individual, partner- ship orcorporation, will have to be depreciated on the declining balance basis (Part XD. Most of these assets are on straight-line r a ecnti onPa rt XVII) now. Farmers ,, s with assets purchased . prior to 1972 are strongly advised io continue with 'the straight-line . depreciation method ftlr all assets presently , being depre• - ciated by that method. The basic reason" for recommending this course of action is the following` When ' the diminishing balance method (Part XI) is being used, all depreciable Items are lumped together in various classes ac- cording to the maximum rate of depreciation allowed by the fax laws. If all machines of a certain class are sold, if the returns from these machines are greater than the undepreciated balance of that class, the excess is considered a capital recovery which istaxable most tit dais Part XVII ( i line method) sold, the from the of this asset a! tax free. Nis -Ar as Length Transfer ¢f`1 hboory If :macldn i trail/nerved. from father , ' it is trans- ferred at fair Market value. The son would, , of course, be -wing Part XI method regardlesS of -the method used previously by. the father. • r If'the ma nery tra sferred from a father to a partnership or corporation, it is trferred at the fair market value. On smaller ,farina this is greater . ;than book value. If the father has been using Part XVII there will be no •recapture. If he has been using: Part XI, the difference -be- tween bookvalue and fair nark et value will be recapture of :dept ciation. • On some large farms where `. machinery is to cover manY acres, the,'book value may higherMarket ' thin xt the fair �#f,Ta4a value. If father has been using Part XI there would be 'a "ter- nliil loge" to balance against in- come. Should father t4utixsafe owxg mmachinery that is now .on straight depreciation? May., be. When the time comes :o trade• in the old machine . fathom and could., both. go to the1' dealer, Father would receive an allow- ancefor his old machine. >Son . would buy ,the machine for the new, price. Thiswill allow :Maas to takecapital Cost allowanceon the full price. Father could makea • gift to Son. It will not besubject tie gift tax u}ni+ss it, goes avec the $2,000 maximmn gift , xmption between indiviiduas year. Drayton, Guelph, groups receive grant The Lawn Bowling Club of Drayton, the Bruce County His- torical Society and the Guelph Historical Society have received federal„ funds under the New Horizons for the. Aged program. � eral ; "Minister. of Health, Marc Lalonde, announced a total of 78 grants, totalling $578,486, were the first under the special program announced five months ago for Canadians over the age of 65. Under the ,program, only groups of retired people can re- ceive grants and preference is given to projects which create outlets for other retired individu- als. To Print Books The amount of the Drayton Lawn Bowling Club grant was not specified but the Bruce County Historical Society received $2,480 to be used to reprint two books about the county which have gone out of print and to put the remini- scences of older residents about Bruce County on tape. The smallest of the 78 grants, $415, went to the Guelph Histori- cal Society to aid in the continued publication of a monthly journal of short stories on local history. Mr. Lalonde said his depart- ment. received 00,000 inquiries.; from senior citizens after details were sent; out with the Govern- ment's 1,800,000' old age tension cheques. He :added 'die response Mm ea�at- One- t •.4rz. s+�«ev re s► in the program. NY ' Mrs. James McClure of Desk ley, president of the Bruce Coun- ty Historical Society, said her group qualified for the grant be'- cause eight, of the ten directors are over 65. `MANITOBA $ELLS HOGS TO JAPAN Manitoba Agriculture Minister Samuel Uskiw\has announced the Manitoba Hog Marketing Com- mision has arranged the sale of between 300,000 and 500,000 hogs to Japan. He said the sale will be worth $18 to $30 million depend- ing on market fluctuations and the hogs will be delivered over a three-year period. Noting that federal agriculture minister Eugene Whelan has said he isn't enthusiastic about pro- vincial marketing boards, Mr. Uskiw said "We're not willing to wait for all of Canada to make up its mind before we do something in Manitoba." BAAA. k . IS BEAUTIFUL and what could be more beautiful than this contented little fellow? Sometimesplayfulv sometimes shy, but always lovable, this lamb has reached the heart of one little girl. Ontario's sheep industry has grown steadily as the demand for high quality mutton and young lamb increases. More than 98,000 Iambs were'born last year and most of them went to the commercial market. Sheep are also Indispensible for their high grade wool, providing the woollen clothes, carpets and other hOuSehold prod-