HomeMy WebLinkAboutClinton News-Record, 1980-05-14, Page 27,dr
BY Jim BEER
The first Roth's - Food
Market appeared as part of
$eaforth'S Main Street '
almost five ye*rrago.
Six months after Ken and.
Cheryl Roth opened their
grocery store, crowded aisles
and cramped shelves in-
dicated business was doing
well and it was time for an
expansion.
Today, approximately
three months from the
store's fifth year in business
and several ex • ansions later,
Ken Roth is expan is
store again. This time,
however, he's not just
knocking down a few walls -
he's moving everything to a
new 9125 square foot store at
a new location at the south
end of Main Street.
Mr. Roth, 30 years of age,
said he started in the grocery
business in Kitchener at the
,age of 17. It vas there, he
said, he worked for Highway
Market for five years and
then managed a Knechtel
store for three years,
obtaining a good background
in the business.
His wife Cheryl, who does
the book keeping and any-
thing else that has to be
done, Mr. Roth describes as;
"my partner and my right
arm."
Mr. Roth said the reason
ROTH GRAND OPENING SUPPLEMENT, WEEK OF MO 12, 1980
they opened the store. in
Seaforth was simply because
they felt the town could use
another grocery outlet.
He attributes his success
in Seaforth over the past five
years 0 giving the people
what they want.
"1 think we offered
service, better prices, and
selectioh," he said.
The Roths have been
working for the past seven
weeks to prepare the new
store for the 11,405 opening;
owever the 'new store
concept began before
Christmas when Mr. Roth
heard of the new building's
availability.
The move, he said, may be
a little premature, but he
said he feels it is necessary.
"We may be crazy with
interest rates the way they
are, but there are several
benets to the move."
By moving to the south
Main Street location, Mr.
Roth said he wily be -gaining
44 feet of frozen food shelf
space, '16 extra feet for
produce,, 20 feet for dairy
produce and an additional 20
feet of meat counter space,
over. the old store.
Aside from additional
footage, the new location will
offer free parking for 36 cars
at the south side of the store,
something different from the
OA
f •
old spot.
Mr. Roth . said a major
factor involved in his
decision to move was., that if
he didn't takelhe new store,
some other .tood . retailer
"We're just trying to
protect our market in town,"
he said.
He said he hoped the
larger location would attract
shoppers from surrounding
towns, to help support the
, bigger operation.
Even in their new location,
ICIT. -Roth sact
remain low,
"All of our prices are
prices and Kitchener is "the
most competitive area in
Ontario" he said "and this
guarantees that are prices
are low.''
He explained that
Knechtel food stores give
independent° retailers in-
creased buying power so that
they can offer better prices
and specials.
He describes his store as
being an associate store with
the KnechtelS 22 ih store
operation.
"One thing we do to keep
the overhead down is to
refinish old equipment so it
looks good and works good."
(Gintinued on Page .4)
4
r
Best Wishes
to Ken Roth and staff on the
opening oi their new store.
Welcome to our new
neighbour at the south end
of town.
We were very pleased to
have supplied the building
materials for the new
building.
Ball -Macauley
LIMITED
SEA FORTH
BUILDING CENTRE
527-0910
6
Ken and Cheryl Both
and Best Wishes to the
Management & Staff of
ROTH
FOOD MARKET
O on the opening of
theirnewstore