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HomeMy WebLinkAboutClinton News-Record, 1979-03-01, Page 344:. +i= Page 14 Buying a diamond Evaluate colour, clarity and carat weight Since a diamond is one of the few purchases you can make that can be enjoyed for a lifetime and retain its beauty and value, it pays to be knowledgeable about the • basic factors that affect its price. Jewellers evaluate diamonds according to the "Four C's" -- cutting, colour, clarity and carat weight. Cutting refers to the shape of the stone and the arrangement of its facets. Of the Four C's, cutting is the most im- portant because anything less than an ideal cut will reduce the beauty and value of the stone. This is true because with diamonds, unlike colored gems, beauty depends on light reflection. Every ideal cut diamond has 58 facets The colorful history of wedding day white Must every bride be mar- ried• in white? There are. of course. no steadfast, unyield- ing rules, regarding the selec- tion of color for the wedding dress: one of the greatest pleasures the modern- bride enjoys is the knowledge that she is absolutely free to plan her wedding as she sees fit, with no "musts" other than the marriage license itself to hinder her creativity! Yet every woman planning to marr} might he interested to know a little more about the -tradition of bridal white before she makes a ide.4ision on her wedding attire. From ancient times. white has been a symbol of purity _and joy to all nations, all cul- tures. The Orientals and the people of India worshipped white animals, and ancient Romans donned white robes for all joyous occasions. This is not to say that white was always the color con- nected with matrimony. The ancient Roman brides were covered from head to' toe in orange -colored veils. And for hundreds of years European brides went to. altar dressed in red! This was probably a carry-over from the Chinese custom of wear- "ingred as a symbol of gaiety. The first white wedding g9wn (in the Western tradi- tion of wedding attire) was worn by Anne of Brittany "'when she married. Louis XII in 1499. Her gown of pure white set -the trend in Europe. which soon became the stan- dard for all bridal dress in Europe and the Americas. • If a bride chooses to wear purest white on her wedding day. this information will en- hance the meaning of her color selection. However. it is quite acceptable—even traditional—for brides to choose gowns in shades of ivory, candlelight, blush pink or ice blue. or white gowns with an accent of color. Homemaking shortcuts A bride toda), , a wife to- morrow ! When the ‘+.edding is over and marriage responsibilities become part Qf your every- da`- routine. }ou may find that you don't have enough time to do all the decorating and household chores you had in mind. "Creative Homemaking" is a brand new booklet that can help you through your di- lemma. It c ;fers a variety of helpful homemaking hints, ranging from time- and money -saving tips to suit- case -packing advice to de- corating ideas. placed in precise sym- metrical relation to the others so that they act as a series of tiny mirrors, constantly capturing and reflecting light and bouncing the maximum amount back through the top of the stone in a rainbow blaze. A diamond cut too shallow to make it look bigger lets some of the light "leak out" through the bottom and appears watery. Diamonds cut too deep let light "leak" through the sides and appear black in the center when compared to an ideal cut stone. Color in diamonds refers to body color, not the surface rainbow of reflected light. Most diamonds described as white are nearly colorless but have a slight tinge of color that often cannot be seen except by an expert under special light. This tinge of color although less rare can give the diamond more fire and a warmer beauty. Clarity refers to the presence or absence , of flaws in a gemstone. A diamond may be called flawless only when it has no flaws visible to the trained eye under ] 0 - power magnification. If flaws are visible without magnification, they may mar the beauty of the $tone, reduce its value and make it more fragile. Lesser imperfections, however, should ' not affect your enjoyment of a diamond although they will substantially reduce its cost. Carat Weight, by itself significant, is not the most important factor in determining a diamond's value. Contrary to popular belief, it is cutting, color and clarity ,s ....an invitation to Share your Wedding experience with us this day - these special moments treasured forever distinctive and personalized photography ,o°o p00.N.0°0 9614;1 ® I tAtecefhen4 G8t et 0°0 ° O 0 ewe& ®p Eric Carman Photography 114 The Square Goderich 524-7924 0° 10° O 0 discount on t0 invitations with this" Om ad. J that determine the per - carat price. You may decide you want a rare diamond that's top rated in cut- ting, color or clarity. Or you may decide to yield a bit on some of these quality factors so that you can purchase a larger stone for the same price or spend a lesser amount. A slightly flawed or warmer color diamond will still be beautiful but that even a tiny deviation from ideal proportions will have a noticeable effect on a diamond's appearance and value. Whatever size, shape, color or clarity diamond you select, an ideal cut will ensure you of getting the most brilliance and value for your in- vestment. Bridal Diamond Elegance from Anstett Jewellers...and now all our diamond rings have our new exclusive i YU_ 4 GUFIZ-1. what it means for you... 1 . We guarantee OUR PRODUCT to be the grade, quality and price stated. 2. Supply ANSTETT'S complete and documented appraisal by our Gemmologists. • ! 3. For a period. of TEN YEARS we will complete all mechanical repairs -required from time to time at NO CHARGE to our customers (includes sizing, retipping, etc.) 4. To clean and polish; and examine the product, at NO CHARGE to the customer, at any time. 5. To insure the product, at no charge, for One Year. 6. To replace the diamond(s) if they become damaged. 7. To give current retail value on an exchange for a diamond or coloured gem of higher value. 8. To update,the"original appraisal for insurance purposes at NO CHARGE. Always on display at Anstett Jewellers • an exquisite collection of diamonds, in traditional and contemporary settings. We are proud to offer the services of two -on staff Graduate Gemologists (GIA) to our customers. ANSTETT JEWELLERS LIMITED Diamond Experts since 1950 11 ALBERT STREET, CLINTON 482-3901 MEMBER -AMERICAN GEM SOCIETY Membership is awarded only to selected jewelers who possess proven gemological knowledge and the highest ethical stan- dards it is your assurance of the reliability and capability of this firm.