HomeMy WebLinkAboutClinton News-Record, 1977-09-01, Page 9Jack's Jottings........
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(continued from page 8)
in tourism is continuing.
In the first quarter of this
— year; --the --number-a-of non-
residents visiting Ontario
decreased by some 8 per cent,
compared with the first
quarter of 1976' - which had
itself 'been a poor year for
tourism in the Province.
On the other hand, the
number of Ontarians
choosing to travel outside the
country has continued to
increase at an average rate of
8.5 per cent for every first
quarter since 1974. This would
indicate that the problem is
more serious than simply a
matter of a year during which
a number of special and in-
teresting activities took place
out';We, ,Pntario.
Our tourist industry has to
cope with a reputation for
being overpriced. In fact, our
costs are higher.
For example, the interest
costs on funds used to build a
motel in Canada would be
`approximately 11 per cent,
compared with 7.per cent in
the United States. This would
incrdase overhead costs from
the outset. Minimum hourly
wages are also higher here,
making operating costs
greater. Our property tax
system places many motels
at a competitive disad-
vantage. Finally, some
businesses simply are not
honouring the exchange rate,
which at present is
favourable to • American
visitors.
We must also bear in mind
the fact that we are actually
in competition with other
provinces for the tourist
business of our own residents,
since Ontarians themselves
are the target of many ad-
vertising programmes. The
people of the Province are
especially desirable visitors.
They tend to stay longer at
tourist facilities, con-
sequently spending more
;CLINTQN NEWS -RECORD, THURSDAY, SEPTEMBER 1,1977—PAGE 9
money.
Ontario tourism is an at-
tractive proposition for the
holidaymaker. We have, in
this Province, superb scenery
and recreational op-
portunities which are so
unique that people .genuinely
wish to return once they have
experienced a holiday here.
However. our tourist induTstry
will continue to „ be in a
depressed condition until'
some of the problems which
are being experienced can be
corrected.
This Province invests some
$6 million annually in an
effort to attract and retain
tourism dollars. For the most
part, promotional activities
prove rewarding. The return
on our advertising dollar is
approximately $260. That is a
higher return than that ob-
tained by the Federal
Government or the Province
of Quebec, which, by loom•
parison, obtain only $158 #nd
$147 on the dollar respec-
tively.
Bearing in mind the vital
importance of Ontario's
tourism industry - both with
respect to the provincial
economy, and in the light of
the employment op-
portunities which it offers -
possibly more efforts should
be made to promote this facet
of business in the Province,
r
•
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CAN, TO
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