HomeMy WebLinkAboutClinton News-Record, 1975-02-06, Page 10•
4
first tube:
5
yourh.ibe:79
how come?
Most people don't realize how much money has to be squeezed into a tube of
toothpaste—or for that matter, any product—before it can be sold.
There's on enormous outlay of time and r,noney for product research, for consumer.
testing. Then there arethe new costs of, manufacturing...new machines, new contain\
ers, new packages. Then the consumer must be told of the advantages of the produci.
The product you eventually see in an ad has taken months, maybe years, and often
millions of dollars to get there.:
Does advertising reduce the cost of toothpaste from41,500,000 to 79C? Of course
not. But, without it, manufacturers could not aford.to invent new products or improve
on old ones. Advertising telk enough people about the product to make .mass pro-
duction pos'sible and practical. That's why in today's manufacturing and marketing
process, advertising is as essential as the ingredients that go into the product in the
first pl'ace.
So if you teeth are a little brighter, and you're 5panding, less money on dental
care than lost year... that'sthe -point we're trying to get across: 0,y,e,04ighelps
good things happen.
advertising helps
oc) n s happen
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