HomeMy WebLinkAboutThe Goderich Signal-Star, 1947-01-30, Page 834, &At u•J.
TUYUIRSPAY,Q JANUARY 50012 1941:
!QRI!LU.:
',111.1310S1 -4X, j..INVAUX Xitfi; 1V47:
Permanent Record
1e11s;ofWar Work
Book Published Is 1 <<.titled.'" Ford
of Canada• in
'Wartime" ",
Goderich Motors, agents for
Ford.. and t march ears, takes
justifiable pride, in common with
hundreds of other Ford and' Morn-
arch-. dealers throughout Canada
in thi-sitrpendous-w i effort matt
`` by Ford Motor Company ' of Can- '
ada ]Limited, Goderich Motors is-
.. ,. \ in "receipt of a per ranent record
f Ford's contribution to the
,cruse of 'victory in. the form of a
' k entitled "Ford of Canada
,Wartime." Graphically illlus-
'I with "reproductions of set-
a dvertisements of the war
and with striking illus -
of the types of vehicles
tured together with their
4 war theatres, the book
'ins a summary of. the
�..of the part Ford's played
ii the war.
Extracts from the book follow
-When Canada, declared war on
Germany on September 10th„ 1939,
Ford designing engineers were al-
ready carrying on preparatory
work in co-operation with the Can-
' adian Government. As a result,
Ford- of . Canada was 'one of the
first of the- great Canadian in=
dustrial plants :to get into° war
producti` -° -
The war policy of the Company,
as later expressed, . by • its Pres-
ident; Mr.. W. R. Canipliell, was
to be ... " to do everything within
our power- to provide egiii mnent
, ;that will give our fighting men
striking power superior to that of.
,the -enemy. We will produce to
.the limit of our capacity and ex-
pand that capacity as necessary
- -until the Job•. is :_d arxe _. Every:
r:
°- fglrting=momehine we produce-. is-
FII2ST TWO FORDS WENT TO VETER
NS
peared in. Canadian publicatiolis,
and particular emphasis was lair
on the' vital part_ played in the
war by the Ford V-8 engine both
on the battle fronts and on the
home front.
1945
In 1945, . Ford.of of Can°ada's re-
cord production of war vehicles
was maintained until victory in
Europe was achieved. later 1,1far
Sth, the -company 'continued to
produce military vehicles for the
war in the Pacific, together with .
large 'numb. rs of trucks • for -the
•the
United Nations Relief and Rehab- -
ilitation Ad'ministrat'ion. Essen.L' 4
civilian trueks..were also produced
in increasing volume; and pre-
parations were made for theairn-
ited production of passenger ears
later in -the year: °
t9 -
Delivery of the first two 16 Deluxe Fords by Goderich Motors was made'to Art Doak and Irwin Bell.
Goderich N'eterans of World War II. Mr. Doak ° is seen on the right and Mr. Bell on the left in the
picture above as they smiliLrgly take.delivery of their smart new Ford cars.
built to
known to
the highest standards j spare parts, were valued at more
science." - , ' than $650,000,000.
Within a few months of the
declaration .of iwar,_ Ford military
vehicles" were coming from the as-
sembly -line • and. the production
of motorized war equipment was
steagli1y increased. Early in 1942,
civilian production was entirely
discontinued and the pcornplete
resources of the Ford organization
devoted to the prosecution of the
War.
As the demand grew more , ur-
gent Ford plants were expanded
and new .buildings added. By
1943, four final assembly. lines
were in operation where before
the:ivar there was only: one, and
the number of men and women
on the Ford payroll.had increased
from 7,500 before- the war to
15„0,00. BY' April_.of 1945, Ford
of Canada had supplied to the
arm forge Ord - urz -.,
a
hieles,F-wh40l4-togetherwith--r- ted,
xtend...
To keep the public informed re-
garding its operations and to help
maintain the morale of the Can-
adian people; Ford of Canada un-
dertook a program of wartime
institutional, advertising in 1941,
and these informative and inspir-
ational campaigns were carried on
consistently until the end of 1944.
to
•
erIi
our
eartiest
ongratulations
ion Reaching a
Tenth
Anniversary
1939-40
;is 'soon a's -war was declared,
the entire resources and facilities
of the Canadian Ford ,organiz-
ation were pledgedto the service
of the Empire. The complicated
task of tooling, the 45 -acre Can-
adian Ford, plant for the pro-
duction., of war vehicles was be-
g rn- i iediatelyr: l e Com
eii Thi 'ring an- '"de C'gir depart=
ment, undertook the tremendous
task of planning for volume pro-
duction of five types of army'
ve is es, aecor• mg o p ans ai
two years before in co-operation
With the Canadian Government.
Only °a short time after the out-
break of war, special types of army
vehicles •were rohlinb from_ _the as-
sembly line.' At. Company expense
a $700,000 addition to the plant
was erected for the production of
universal carriers.
1941
1942
As 1942 opened, urgent calls for
war equipment were coming from
Britain, North Africa, Russia and
the 'Pacific. By summer, Ford
production had been completely
converted to "wear, and the pro-
duction of- civilian cars came to
an end.
Ford's preyious development of
the centrifugal casting process
proved its value to Canada` during
the shortage of manpower -and
productive capacity,. A. Red Cross
Blood Donor Clinic was opened
right in the Ford plant, where
21,000 blood don ations weremade
by the end of 1944. Advertise-
ments were published during this
period to inspire Ford employees,
and Canadians in general to build
more war equipment and tb build
it well' -
• .•...-
G
R
A
T
U
L
A
T
I
0
N
G DERIC
oderich
The evacuation of British Forces
from Dunkerque in June 1940
rn' h 3ll,our:meagre:_
store ofmechanicaltransport. In
tklia. erii-Ford-of Canada, with
other -iu'dustr es eugho the..
-country,pushed-produetion to new
heights to re-equip Allied armies.
A second Ford assembly line
had been added in 1940—a third
commenced producing universal
carriers in 1941, and -Ford em-
ployees increased to 13,000. More
than twenty types of ' Ford mil-
itary vehicles were in production.
By September 1941, production of",
Ford -built military vehicles had
reached 100,000. It was felt that
this news would help to bolster
the morale of Canadians, so the
story was, told in a 1941 series of
advertisements.
News "had come to Canada that
000 •mechani`'eal trans ort units
had played a big part in t e North
Africa offensive. But greater de-,
mands lay ahead. In 1943 the
valuee of war production at
Ford of ' Canada reached $180.-
000,000; the number of employees
exceeded 15,000; Ford military
spare parts to a value of $52,--
000,000 were shipped to' strategic
points in the war zones.
With our armed forces on the
'offensive, Ford , of Canada began
to show its war- vehicles to the
public in" actual battle conditions:
Advertisements portrayed the var-
ious, battle manoeuvres so accur-
ately that many of them were
used by military authorities for
instrltc'tort �p�tt,=.
Many Automotive - Parts and
Accessories are supplied
on' their- tenth
milestone
FROM
Stan Brown
Transport
Windsor
"Get Your New Car
New By Transport
Distributors of Automotive
. - -Par-.gsarid. Accessories
12=18 Frederick St., Kitchener
-: °-B�a�+ehes=ac=Gue1�-�hi►mas -_�-
194
With 'the United Nations on the
offensive on the fronts; Ford of
Canada's entire productive cap-
acity continued to turn out some
fifty types of military vehicles..
By July 1944 Canada had pro-
duced 650,000° war vehicles, more
than half of which 'were Fords.
Employees numbered 15,000,
though 3,000 had joined the armed
forces. By thte.end )f 1944 Ford
employees had subscribed more
than $10,000,000 to the seven Vie -
tory Loans.
During 1944 advertisements. ap
Congratulations
to
Goderich Motors'.
on their
Tenth Anniversary.
gratulations
to
oderich Motors
on their
d 9it
Anth€rsary,., ��yty Qts 1laS-�,•»'/. �i0`�d •§•N••�'r,P
. su 1 in Goderich
�t >�a� been .�pleasure ��► y g
.�.0«.
Motors withimany items gin . th e Automotive.
Equipnient aid Accessories line.
axresturie dire: ani!'
txtib*r 11inniai
unzt?ia Itindtr?,i
� a
James � � Ltd.
Cowan & Co.
Impeial .Oil. i ►ited
a;, „ Es`( l S ed 1864 Wholesale
Automotive £qui'pment and Accessories'
London Ontario
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