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Home My WebLink AboutTimes-Advocate, 1996-04-03, Page 13OM to MI IN tri ti ti MI MI MI III t MI III MI IN Ili tri t tin rtes ■1 int III NI t on En t t ▪ I t im Times -Advocate, April 3, 1996 No No NI MittI• MO OM MI MIt 1MN Misr 13 1 1 1 1 1 1 ■ 1 1 IMPORTANT CONSUMER SUPVEY INFORMATIOIII FROM YOU WILL HELP MAKE EXETER A BETTER SHOPPING CENTRE. TOWN OF EXETER P.O. Box 759, Exeter, Ontario NOM 1S6 Tel: (519) 235-0310 Fax: (519) 235-3°04 • Ben Hoogenboom, Mayor Rick Hundey, Chief Administrative Officer Elizabeth Bell, AMCT, CMO, Clerk -Treasurer, Laurie Dykstra, AMCT, CMO, Deputy Clerk -Treasurer *TI!NflON TO TNE MAIN SNOPPER YOVRNOOSENOLD Dear Respondent: The Town of Exeter and the Exeter Business Association have asked the O.A.C. Geography Students at South Huron District High School to conduct a survey to determine where consumers in the region shop and why. We would like to know what you think of Exeter's retail sector in order to plan for the future. The results of this study will be of interest to anyone who shops in Exeter and also to those who shop in nearby communities. With your input, we will be able to determine what consumers in the region need in terms of retail shopping. Most of thequestions we are asking you to answer deal with facts about where you shop and how often you shop there. Other questions ask for your opinions. Please remember that for any of these questions there are no "right" and "wrong" answers. Your responses will be completely confidential. We use identification numbers only to check on our returns; you will never be identified by name. The survey is not long and we think you will enjoy filling it out. Please take 10 minutes or so to help us. The surveys can be returned by direct mail to the Town Office or at the locations mentioned blow. We would like to thank you for taking the time to complete the survey. Your contribution to this project is appreciated. Ill which place do you live? (please mark the closest town, township, or village listed), in Exeter [ ] in Hensall [ ] in Zurich in Huron Park [ 1 in Centralia , [ ] in Dashwood in Usborne Township [ ] in Hay Township [ ] in Stephen Township other 2. Where do you work? [ ] at home [ ] South Huron County [ ] London [ ] in Exeter [ ] North Huron County [ ] Goderich [ ] West Perth County [ ] North Middlesex County [ ] other 3. a) Where do you usually shop and how often do you shop there? 3. [ ] [l [] b) Where do you shop in London? Masonville Mall [ ] the north end generally downtown, Galleria [ ] Specialty Stores Department Stores [ ] other 3. c) How long is your average shopping trip outside of Exeter (including traveling time)? 1 hour or less [ ] ' 1-2 hours 1 dad [ ] more than 1 day [] [l 4. [ 1 half a day a) What percentage of the following goods do you purchase in the following locations? Please use the following scale to fill in the chart. 1. I purchase most goods here. 2. • Sometimes I purchase goods here. 3. I rarely purchase goods here. Mutter once a month S months •. never week) origin ear. . Exeter ,:' _ • Furniture Goderioh Housewares Stratford Hardware ' . Automotive Parts London , Health and beauty products - Strathroy Groceries by mail other . 3. [ ] [l [] b) Where do you shop in London? Masonville Mall [ ] the north end generally downtown, Galleria [ ] Specialty Stores Department Stores [ ] other 3. c) How long is your average shopping trip outside of Exeter (including traveling time)? 1 hour or less [ ] ' 1-2 hours 1 dad [ ] more than 1 day [] [l 4. [ 1 half a day a) What percentage of the following goods do you purchase in the following locations? Please use the following scale to fill in the chart. 1. I purchase most goods here. 2. • Sometimes I purchase goods here. 3. I rarely purchase goods here. 1 1 ■ Items are less expensive 1 There is not a large selection of goods • The items 1 buy are of good quality ■ Itis bard to Sal perking when J shop ■ I find sales staff to be helpful is For the most Out sales staff are friendly • Stores smutty. soot to 1 The stored cisme toe wady 1 1 1 1 1 1 b) How much money do you spend on goods during an average slopping trip outside of Euler? 50-49 $200 or more [ ] $50-99 [ 1 5100-199 Sa). How do you feel about the following statements when shopping in Exeter? Please circle your response. SA = strongly agree A =agree Nano opinion d = disagree SD = strongly disagree SA SA SA SA SA SA SA. SA A A A A A A A A N N N N D D D D U SD SD SD SD SD SD SD SD Yours very truly, Jillian Collings, Daryl Hartman, Joshua Bailey, O.A.C. Geography students 1 would rather shop in small stores than big department stores • I like the downtown There is a lot of variety between stores -The stores are well-maintained L1 SA SA SA SA A A A A N N N N D D D D SD SD SD SD • 5b). Overall, what are your general feelings regarding shopping opportunities in Exeter? [ ] satisfied [ 1 undecided [ 1 unsatisfied [ ] don't know , 6a). How do you feel about the following statements when shopping In London? Please circle your response. _SArntrot r:qr, • A=agree N=no opinion Disagree SD=strongly disagree 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 .1 1 1 ■ 1 1 1 1 t!t There is a large selection of goods t is 11%d to find parking when I shop „1 find saes staff to be helpful cFor the Bost part sales staff are friendly The stores close too early Stores are easy to get to II prefer shopping in department stores There is a lot of variety between stores The stores are well maintained ••u SA SA SA SA SA SA SA SA SA SA A N..., D SD A N D SD ■ A N D SD A N SD A N D SD A N D SD A N SD A N D SD A N SD A N D 1 ■ D 1 D 1 D SD 1 ?' 1 1 1 other 1 1 ■ 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1.. 1• 1, r 1, 1 1 N 6b). Overall, what are your general feelings regarding shopping opportunities in London [ ] satisfied [ ] undecided [ 1 unsatisfied ' [ ] don't know "7. Now do you choose where you shop? _ [ ] low prices [ ] namebrands available [ 1 selection available [ ] loyalty to owner [ ] convenience of location [ 1 S. What department stores do you shop at? [ 1 Zellers [ ] the Bay [ 1 Sears 1 1 Batons ' , [ ] Wal-Mart , [ ] Bi -way [ 1 K -Mart [ ] other 9. [] Ifs department store was to, open in Exeter, would you be more likely to'shop in town? Yes (Please explain) [ 1 no (per explain) • . • [ 1 don't know •440.44.•ae4.4444e4444444e4411.... * 441..6 Now we would like to learn a little more about you. For the following questions please check the appropriate box. Again, all responses are completely confidential, and you will never be identified by narire. 10. Are you: [ ] male [ ]- female 11. What is your age Cin yeah)? [ ] 15-29 [ ] 30-44 [ 1 60-74 [ ] 75 or more 12. [] [ ] 45-59 What is the total of all income is your household? $0-14 999 [ ] $15 000-29 999 [ ] 530 000-44 999 $45 000-59 999 [ ] $60 000 and up Think you jer ttk/wg the time to complete this survey. PLEASE OMPL TE THIS SU ' VEY DROP-OFF SITES. AVAILABL: SAAN Store, Main Street, Exeter, Canadian Tire, Main Street, Exeter, Melba and Abner 'limbers, Main Street Exeter, Darling's FOODTOWN, Main Street Exeter, South Huron District High School Office, Godley Street, Exeter, Times Advocate, Main street Exeter, Seip's valu-mart, Exeter, Big V. Main Street Exeter. Or mail to: lbWn of Exeter, P.O. Box 759, Exeter, Ontario NOM 1S6 111 MI MB IN III NI NI MI MI Ill MI 1 MI rhes MI NI ■E MI MI NI NI MN t■ .• ▪ rhes1111 ▪ S IN III 111 1 NI Ili NI NI i• 11111 II NI rhes MI 116 Mutter London other Footwear and Clothing Electronics/Appliances • Furniture Housewares • Hardware ' Automotive Parts , Health and beauty products Groceries 1 1 ■ Items are less expensive 1 There is not a large selection of goods • The items 1 buy are of good quality ■ Itis bard to Sal perking when J shop ■ I find sales staff to be helpful is For the most Out sales staff are friendly • Stores smutty. soot to 1 The stored cisme toe wady 1 1 1 1 1 1 b) How much money do you spend on goods during an average slopping trip outside of Euler? 50-49 $200 or more [ ] $50-99 [ 1 5100-199 Sa). How do you feel about the following statements when shopping in Exeter? Please circle your response. SA = strongly agree A =agree Nano opinion d = disagree SD = strongly disagree SA SA SA SA SA SA SA. SA A A A A A A A A N N N N D D D D U SD SD SD SD SD SD SD SD Yours very truly, Jillian Collings, Daryl Hartman, Joshua Bailey, O.A.C. Geography students 1 would rather shop in small stores than big department stores • I like the downtown There is a lot of variety between stores -The stores are well-maintained L1 SA SA SA SA A A A A N N N N D D D D SD SD SD SD • 5b). Overall, what are your general feelings regarding shopping opportunities in Exeter? [ ] satisfied [ 1 undecided [ 1 unsatisfied [ ] don't know , 6a). How do you feel about the following statements when shopping In London? Please circle your response. _SArntrot r:qr, • A=agree N=no opinion Disagree SD=strongly disagree 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 .1 1 1 ■ 1 1 1 1 t!t There is a large selection of goods t is 11%d to find parking when I shop „1 find saes staff to be helpful cFor the Bost part sales staff are friendly The stores close too early Stores are easy to get to II prefer shopping in department stores There is a lot of variety between stores The stores are well maintained ••u SA SA SA SA SA SA SA SA SA SA A N..., D SD A N D SD ■ A N D SD A N SD A N D SD A N D SD A N SD A N D SD A N SD A N D 1 ■ D 1 D 1 D SD 1 ?' 1 1 1 other 1 1 ■ 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1.. 1• 1, r 1, 1 1 N 6b). Overall, what are your general feelings regarding shopping opportunities in London [ ] satisfied [ ] undecided [ 1 unsatisfied ' [ ] don't know "7. Now do you choose where you shop? _ [ ] low prices [ ] namebrands available [ 1 selection available [ ] loyalty to owner [ ] convenience of location [ 1 S. What department stores do you shop at? [ 1 Zellers [ ] the Bay [ 1 Sears 1 1 Batons ' , [ ] Wal-Mart , [ ] Bi -way [ 1 K -Mart [ ] other 9. [] Ifs department store was to, open in Exeter, would you be more likely to'shop in town? Yes (Please explain) [ 1 no (per explain) • . • [ 1 don't know •440.44.•ae4.4444e4444444e4411.... * 441..6 Now we would like to learn a little more about you. For the following questions please check the appropriate box. Again, all responses are completely confidential, and you will never be identified by narire. 10. Are you: [ ] male [ ]- female 11. What is your age Cin yeah)? [ ] 15-29 [ ] 30-44 [ 1 60-74 [ ] 75 or more 12. [] [ ] 45-59 What is the total of all income is your household? $0-14 999 [ ] $15 000-29 999 [ ] 530 000-44 999 $45 000-59 999 [ ] $60 000 and up Think you jer ttk/wg the time to complete this survey. PLEASE OMPL TE THIS SU ' VEY DROP-OFF SITES. AVAILABL: SAAN Store, Main Street, Exeter, Canadian Tire, Main Street, Exeter, Melba and Abner 'limbers, Main Street Exeter, Darling's FOODTOWN, Main Street Exeter, South Huron District High School Office, Godley Street, Exeter, Times Advocate, Main street Exeter, Seip's valu-mart, Exeter, Big V. Main Street Exeter. Or mail to: lbWn of Exeter, P.O. Box 759, Exeter, Ontario NOM 1S6 111 MI MB IN III NI NI MI MI Ill MI 1 MI rhes MI NI ■E MI MI NI NI MN t■ .• ▪ rhes1111 ▪ S IN III 111 1 NI Ili NI NI i• 11111 II NI rhes MI 116