HomeMy WebLinkAboutTimes Advocate, 1995-10-04, Page 13October 4, 1995
Above, Harry Hayter, founder
of Hayter's Turkeys, forefront,
with family members Tom and
sons Adam and Justin. Jayne
Hayter, Frieda Hayter, Tom Ma-
guire, Joanne Maguire and
Sean Maguire.
photo courtesy of Mirko Petricevic
Right, Yvonne Bialek, plant
manager of Hayter's Turkeys
displays a 30 pound bird
ready for Thanksgiving.
t6titittg
wn,te, ONTARIO
JUNIOR CITIZENS
,pa ��u kitW
Acte?
Do you know a young person, aged 6 to 18
years, who is involved in worthwhile
community service or a special person
who is contributing,
while coping with a
physical or psychological
limitation? Do you know a
youth who has performed
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the patron, are looking to recognize
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Nominations, for this
year's awards, will be
accepted until October 31, 1990.
Every nominee will receive a
certificate and up to 12
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the recipients of a plaque presented
by the Lieutenant Governor of Ontario,
an Ontario Junior Citizen of the Year lapel
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Lieutenant Governor.
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ONTARIO
JUNIOR CITIZEN
OF THE YEAR
AWARDS
a pint community project of
Canadian
('ate Klem Atrinx'N Inkrnaiktttttl
Hat'ter's Turkeys tapping
into a year-round market
Founded in 1948, Hayter's Turkeys is a family run farm.
Chris Skalkos T -A staff
DASHWOOD - As many fam-
ilies sit down for a traditional
Thanksgiving dinner next week,
the centre of attention will no doubt
be the golden brown turkey on the
dinner table.
For many, Thanksgiving and
Christmas are the only two occa-
sions they enjoy a turkey meal;
however, the bird's popularity is in-
creasing as turkey consumption be-
comes a year round choice among
consumers. •
Hayter Turkey Farm is the
biggest supplier of turkey and tur-
key products in Huron County.
Originally founded in 1948 by Har-
ry Hayter and now run by his son
Tom, the 1,000 acre farm located in
Dashwood is still a family run op-
eration.
Over 47 years the farm has
grown from a modest Clock of 300
birds to an automated operation
producing 60.000 turkeys a year. In
1990, Hayter Turkey expanded
into the federal grower's market
governed by Agriculture Canada.
According to Joanne Maguire.
Marketing Administrator and
daughter �of Harry. the `move al-
lowed them to export their" prod-
ucts to other "federal plants and to
other provinces.
"It has broadened our markets
creating more jobs and giving,us
more options." said Maguire adding
the expansion was necessary in or-
der to become more efficient. "But
we're still small enough to ac-
commodate smaller custom or-
ders." she said. •
It has also increased the number
of competitors as they encroach
into other turkey markets.
"When you spread out and pick
up more customers you also pick
up more competitors," said Ma-
guire.
Half of the farms fresh turkey
products are distributed to grocery
stores and butcher shops as whole
birds. mostly in Ontario. while the
other half are sold as canner packs
to the frozen market.
What gives Hayter Turkey the
competitive edge is their ability to
process their turkeys on site. They
receive turkeys as day-old poults
which are kept in environmentally
controlled 5rooder barns for five
weeks. The birds are then moved
to grow -out barns until they have
matured. A hen fully matures in 13
to 15 weeks and average 17 Ihs
while toms take 16 to 18 weeks
and can weigh up to 30 lbs. The
birds are slaughtered, de -feathered,
eviscerated and packaged on sit. at
a rate of 250-350 per hour.
"We process all our turkeys
grown on our farm. This allows us
to utilize our plant better and it
also enables us to do custom pro-
cessing for other farmers who bring
their turkeys here." said Maguire.
Two of the main challenges the
Hayter Farm must overcome every
year is the inevitable
loss of birds to heat
and disease. Be-
cause turkeys don't
perspire they are sus-
ceptible " to heat:
however. the farm's
modern pole barns
are designed to
counter the dam-
aging affect of summer heat spells.
"The ventilated 'buildings have
helped save birds from the heat
and has allowed us to keep turkeys
in the winter," said Maguire add-
ing they have lost only a few birds
to the unusually hot and humid
summer.
Maguire said fighting disease is a
constant challenge considering the
different number of diseases the
birds are prone to and how quickly
it can spread among the flock. She
said the key clement to combating
disease is constant monitoring.
"Our turkeys arc monitored fre-
quently during the day. That's
where expertise counts. Harry is an
experienced farmer, he can tell if
the flock is healthy just by the
noise they make," said Maguire.
"You have to really watch them,
they're not easy to raise."
The supply and demand of the
turkey industry is constantly fluc-
tuating, with peak seasons in Oc-
tober and December. Surprisingly
enough Thanksgiving is not the
busiest time of year. Maguire said
the Hayter farm produces 6.000
more turkeys for Christmas than
Thanksgiving.
"People like to give out turkeys
as gifts and it's a popular main
course at Christmas parties." ex-
plains Maguire.
Of the hen and -the tom. Maguire
"We hav
really tr
a
ket for
turkey c
sumptio
said consumers prefer the female
hird claiming they taste Netter. hut,
other than the physical size and
markings of the hird. Maguire said
there is no difference in the meat.
Another misconception con-
sumers often have is the hird is
only fresh the same day it's slaugh-
tered. Maguire said they arc
chilled immediately preserving the
freshness for seven to f0 days in
proper refrigeration.
Other than whole birds. Hayter
Turkey has created a "new genera-
tion" of turkey products for year-
round consumption. Burgers, sau-
sages, breast roasts,
breaded schnitzel and
fillets are made from
turkey meat and ac-
cording to Maguire,
consumers are starting
to recognize the nutri-
tional value of these
products.
"Ground turkey can
he substituted in place of gt'ound
beef for spaghetti sauce. casseroles
or chili. It has Tess fat content than
ground beef and it tastes better,"
she said.
The new Canada's Food Guide to
Healthy Eating cites turkey meat
as being a leader in the meat class
while providing an excellent
source of protein. For example. a
90 gram serving of white turkey
meat has only three grams of fat
compared 'to six grams of fat in
beef. It also has the least amount of
calories among other meats such as
pork, chicken and fish.
Unlike many other food products.
Hayter Turkey does not use ar-
tificial preservatives or mono-
sodium glutamate, commonly
known as MSG, a crystalline salt
used to enhance the flavor of food.
"We only use natural ingredients
in all our products and that seems
to be a growing trend among con-
sumers," said Maguire.
Whether it's for the barbecue. fry-
ing pan or the oven. Hayter Turkey
has managed to adapt their product
for a variety of consumers making
turkey a popular attraction on any
dinner table and for any occasion.
"We have really tried to create a
market for regular turkey con-
sumption and I think we've done
that," Maguire said.
e .
ried to
mar -
regular
on -
11..."
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