HomeMy WebLinkAboutZurich Citizens News, 1980-10-09, Page 111
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JACK RIDDELL
There has been con-
siderable discussionrecently
on the subject of consumer
protection. Here in Ontario,
the provincial government
seems to'. adhere to the
principle that the• consumer
should be the main policing
force in the marketplace,
and that the consumer
should be provided with the
wherewithal to carry out
that function.
The government's role
appears to consist of
providing certain statutes
Sports Spot
Continued from page 10
were leading the Pontiacs 4-1
in the first game of their B
final.
The Dominion Tave.a took
a 1-0 lead in their best of
seven series as they defeated
the D.J.'s 6-4.
Ice to be put in
Arena manager Rader
said this Friday will be the
last night of roller skating in
Zurich with thea ice plant to
be turned on this Tuesday.
Intertown bowling ,
In ladies. intertown
bowling Stratford Mikes
defeated Zurich 4-3. Having
the high triple for Zurich was
Sandra Dickert with a 645.
New minor athletic banquet
The Zurich Minor Athletic
Association will .be holding
its first ever fall sports for
the players and their parents
who were involved in the
minor soccer and minor
softball programs this past
spring and summer.
The banquet will take
place Thursday, October 30
at the Zurich arena
auditorium and will have as
its guest, director of sports
for CFPL radio Gary Allen
Price.
ZIVIAA member Al Scott
said tickets for the event
which are priced are $4 per
adult and $2 for children are
available from minor soccer
and softball coaches and any
member, of the ZMAA
executive.
The evening gets un-
derway at 6:30 p.m.
PP
ST
RR
PA
RD
TC
UD
AO
HG
LA
PH
AK
DA
HR
BE.
RO
FL
PO
RE
Zurich Ladies Bowling
C Sweeney 535
P Schroeder 643
J Bedard 497
M Clark 559 _
E Rubeny 519
A Finley 568
B Grenier 511
M LaPorte 568
M Miller 441
B Riddell 406
R Regier 586
1) Wildfong 366
High Single
Dianne Wildfong 366
• High Triple
Elaine Datars 658
High Average
Pat Schroeder 193
2 13
7 28
0 0
5 20
5 20
7 14
2 12
5 26
7 16
0 2
2 15
0 2
Zurich Mens Bowling
R Van Dorsselaer 638 ,7 14
J Dietrich 583 - 5
M Gelina 567 2 5
JP Rau 629
M Smith 542
J Geiger 572
C Groot 584
13 Hay 652
7
- 4
5 8
3 5
4 4
High Single
Bob Hay 281
High Triple
Jim Dietrich 666
High Average
Ray Van Dorsselaer 212
•
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C tii.ns N.ws, Octob.r 9, 19
seater understanding of market place practices
POg. 11
and supplying information
for the consumer, par-
ticularly with respect to
legal rights.
One area in which the
Ministry of Consumer and
Commercial Relations has
become involved is in the
investigation , of suspected
fraudulent practises through
the Business Practices
Division. There seems, to
have been a long-standing
campaign against auto
transmission and repair
shops.
The ideal that the con-
sumer should be the main
policing agent in the
marketplace only makes
sense when allowance is
made for (a) the realities of
the marketplace, (b) • the
difficulties inherent in- a
public information
distribution process, and (c)
the barriers which prevent
consumers from exercising
their legal rights.
Frequently these problems
call for a positive govern-
ment response. This is the
case, not because the con-
sumer cannot protect his or
her own interests, ' but
because the nature of the
marketplace and- our legal
processes are such that it is
often not worth his or her
while to take action to assert
a consumer right.
Let's take a look at the
realities of the marketplace.
The original approach in.
contract law to . resolving a
dispute between two parties
was the legal maxim
"caveat emptor" - "Let the
buyer beware". Today we
rarely hear that saying
raised to the level of a
principle. This is because the
conditions of the market-
place have changed. Years
ago when the rule was
originated, the buyer and the
seller were usually on an
equal footing.
Nowadays, the consumer
is in a far weaker position
vis-a-vis the- seller the
consumer has no ability to
negotiate either as to the
price or to the quality of the
goods being sold. The fact
that the seller is several
stages removed from the
manufacturer means that
the seller is rarely in-
timately familiar with the
peculiarities of the product
or the particulars ,of the
manufacturing process
which , went, into its
production.
The nature of advertising
and marketing practices are
such that little valuable
information is relayed to the
consumer. With the great
diversity of manufacturers
and retailers, the consumer
stands little chance of
becoming ,getter informed,
If all the world's economists
were placed end to end. they
wouldn't reach a conclusion.
PERCY
BEDARD
Carpenter
*Custom Built
Homes
*Renovations
*Additions
*Repairs
*Free Estimates
. Phone
236-4873
After 6 Zurich
and his or her individual
protestations will have little
impact on the marketplace
asawhole.
The other problem with thy
marketplace is that at the
stage of buying a product or
service, the consumer
receives very little in-
formation about his or her
contractual rights, and such
rights of which he she is
informed are non-negotiable.
Standard --form sales
contracts and warranties are
unintelligibleto the average
consumer, and even when
deciphered cannot be
changed becausethat's
either "store policy" or
because that contract has
been adopted industry -wide
and there's no relief to be
bad from any seller.
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Then there are the dif-
ficulties which . hinder in-
fdrmation-dissemination
programs. A study carried
Out under the auspices of the
Ministry of Consumer and
Commercial Relations en-
titled A Survey of Consumer
Issues among the People of
Ontario was released in
August 1976. It indicated that
most Ontarians cannot name
a single consumer protection
law. The actualfigure was 62
percent.
On the ,other side of the
ledger, among those who
know something of consumer
protection, not one of the
laws was well-known by a
large percentage. Ten
percent of the respondents of
the survey could name the
protection offered by the
-NM 11111 POI
-cooling-off period. That
provision of the Consumer
Protection Act received the
highest recognition. Let's
face it, ten percent is an
embarrassingly low figure!
There is also, of course,
the matter of the legal
process. It would almost
certainly be safe to say that
most laypersons are either
ignorant of, or intimidated
by, our legal system. Indeed,
it is probably true to say that
the majority exhibit both of
these reactions.
A numhar of other factors
deter people from seeking
redress in the courts. There
is. the question
work hours lost,
to whether the
worthwhile, or
positive results.
of cost, of
of doubt as
exercise is
will have
Marketplace processes
' need to be made more un-
derstandableMany vendors
use standard form contracts.
The government could
require that these be written .
in plain English. In addition,
the applicability of pejalties
could be extended to
breaches of specific
provisions of consumer
protection legislation.
Consumer protection laws
could be made more ac-
cessible and more easily
understandable.
Barriers which presently
inhibit consumers' from
asserting their- rights
through litigation could be
removed. For example,
thereshould be provision for
minimum judgement
awards.
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