Times Advocate, 1993-09-08, Page 23Times -Advocate, September 8,1993
Page 23
1
Butterfat consumption largely
affected by price, says milk board
MISSISSAUGA - The recent two
percent national market sharing
quota (MSQ) increase has under-
scored how price can affect butter-
fat consumption, says Ontario
Mink Marketing board chairman
John Core.
The Canadian dairy industry wel-
comed the increase for the 1993-94
dairy year after taking cuts to but-
terfat -based MSQ the previous
three years, totalling about 15 per-
cent. The two percent increase
translated into a"23 percent.general
increase to Ontario milk producers
after fluid skim -off adjustments
and quota available from transfer
assessments were taken into ac-
count.
MSQ adjustments, effective Sep-
..
tember 1, varied for individual pro-
ducers because of the skim -off ac-
countability program. Gaining
MSQ were 3,350 milk producers
who decreased the amount of but-
terfat in their fluid shipments in
1992-93 from 1991-92, while
3,900, who increased butterfat lev-
els, lost some. The 2.5 percent in-
crease was applied to MSQ holding
after the fluid skim -off accountabil-
ity adjustments.
Improved butterfat demand in t)te
industrial market is mainly due to
initiatives such as butterfat utiliza-
tion program and rebates to further
processors, Core says. Consump-
tion has increased in the baking in-
dustry where the program has ef-
fectively lowered butterfat's price.
Along with the overall MSQ in-
crease, the target return for indus-
trial milk was increased by one per-
cent, effective August 1, for the
new dairy year.
Meanwhile, Ontario milk and
cream producers wound up the
1992-93 dairy year utilizing 103.5
percent of provincial MSQ mean-
ing that Ontario was 3.5 percent
over quota. Milk producers utilized
103.9 percent and cream producers
96.1 percent.
Total marketings to the Board
were up 0.4 percent in July com-
pared to the same month one year
ago. Marketings in the 1992-93
dairy year as a whole were down
5.1' percent from 1991-93.
1
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Mensal! firelighters were busy at 2:30 a.m., Monday morning trying to control a fire which
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One Foot
in the Furrow
By Bob Trotter
Journalists get accused of many
things these days and much -of the
criticism is justified.
Seeing members of the press fol-
lowing celebrities through trials,
troubles and tribulations, even har-
rassing people, does not endear
them to' the public. For the most
part, some of the complaints are
justified although reporters will
say they are just doing their job.
This attitude explains why they
hang around like a bad smell when
the news is breaking. What is not
explained, as far as Tin concerned,
is the absolute ignorance of some
journalists on some issues. I am
also aware that many newspapers,
radio stations and television sta-
tions cannot afford to hire an ex-
pert in every field. At the same
time, I am well aware that a good
many news outlets are simply too
cheap to hire specialists.
Nowhere is this more important
than on the farm beat. Even big,
important, natianahinews gatherers
suet -as the CBC continue to cut
back on farm coverage and farm -
oriented reporters.
Which is a long way around to
get into the animal rights issue.
There is a big difference be-
tween animal welfare and animal
rights and it is about time the mass
media became aware of those dif-
ferences. Too many times in my
experience, a green reporter is as-
signed to cover events involving
animal rightists, the people who
advocate the "freeing" of all do-
mestic animals.
The reporters come back to the
newsroom filled with animal rights
information. There is a profound
difference between animal rights
philosophy and animal welfare.
"Media aren't doing a basic job
of informing themselves about
these groups because, if they did,
they would view them differently,"
says Peter Desbarats, dean of jour-
nalism at Western University.
"We use these groups with ex-
treme views that arc not well
known tb the public because they
provide us with useful quotes,"
says 'George Bain, a media critic
who writes regularly for Macleans
magazine.
As a former professor of journal-
ism, I agree wholeheartedly with
what these gentlemen are saying.
The press tend so.go where the ex-
citing quotes can be heard and, I
can tell .you, these animal rightists
will expound some crazy quotes.
They'll expound about unhappy an-
imals, cruel treatment on farms and
unnecessary experiments at univer-
sities. Yet, when they perform raids
,to "liberate" animals, they have no
place to take the animals. They
have been responsible for all kinds
of inhumane treatment of humans
from bomb threats to real bombs to
suspicion of murder.
Bob Fulford, one of Canada's
most respected journalists, said it
very well when. he was still writing
for Saturday Night magazine.
Speaking .about _.animal rights
groups, he said."*A fritddamental
role of the media is to legitimize
people. We do it right and we do it
wrong... In this case (about animal
rights movements) we may have
made a fundamental mistake in
giving legitimacy to this group."
Just to illustrate the crazy philos-
ophy of some vegans, let me quote,
again, from FAC's, the newsletter
of the Ontario Farm Animal Coun-
cil.
"Acting on a complaint from ve-
gan parents whose son was asked
to bring a hard-boiled egg to school
for a traditional egg -and -spoon
race.. Britain's Vegan Society says
clay or porcelain ones should be
used. The society's general secre-
tary told the Times of London that
"the point is that all eggs involve
cruelty at same stage. It may be a
small thing but we take the line
that whenever cruelty is preventa-
ble, all alternatives should be ex-
.plored."
Cruel to an egg? Get a life, guys!
�,
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