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HomeMy WebLinkAboutTimes Advocate, 1993-03-10, Page 7Times -Advocate, March 10, 1993 Page 7 1 :mew look that's g Canadian Tire stores. across the country. The impact isimmediate from -the -moment customers walk into a store. • From the banners to the store signs to the the merchandise displays, the bold, eye-catching graphics of the undulating red wave presents a powerful image. And prominently displayed at the entrance and throughout the store is the new theme line, "There's A.Lot.4 re To Canadian Tire For A Lot Less "T' ;the key to alt the changes.. Front this bold announcement, customers know exciting changes are in store for them. Arntthene IS more, a lot more to the colorful graphics than meets the eye. ition etter Canadian Tire has launched a new market- ing campaign offering sharp prices on "brands and products you use everyday". Dozens of high-profile items such as power tools, house- hold appliances, sporting goods. automotive products plus many more popular items are prominently highlighted using the new store signs and beat -the -competition low prices. The successful retailer of hardware, house - ware, leisure and automotive products has lowered their prices on hundreds of items that Canadians buy most. Everyday household items such as light bulbs, motor oil and paper -towels are just a few that are carrying the 'Today and every day' signs that indicate- low price. Budget -conscious consumers can be assured that whenever they see this message, they're getting excellent value and the best possible prices. As an additional measure of commitment, to their new price program, Canadian Tire has e one that promises The only stiputa, is L'.i tan must be identical and available at current lower price which can be verified. However, pared -down prices don't mean pared -down customer service. At Canadian Tire, providing value also means making shopping convenient and easy for customers. The average Canadian Tire store carries some 25,000 products or product sizes. The majority of these are well-known national brands or their own housebrands. Canadian Tire consumers have come to depend on Canadian Tire for depth in product selection and breadth in range of price points. A recent survey shows that 80% of adult Canadians shop in a Canadian Tire store at least once every six months. To deliver the new price program to con- sumers, Canadian Tire is communicating the message through their weekly flyers. the new catalogue, an "earthshaking" television cam- paign and radio spots. Even on the highways and byways across the country, the familiar Canadian Tire tractor trailers will be reinforc- ing the message with striking graphics and the -theme line, ' T er4,,A.14.Mocoe to Canadian Tire For A Lot Less."TM Ether io offer ...,.:essible way. have been con - at Retail merchan- y ;iganizing the existing .,r warehouse areas have been 3retail floor spacetoofferwider bigger displays of merchandise an overhead racking system. 1993 Canaanai. i ire catalogue -- `must' reading for consumers who know the meaning of value BY SANDY McTIRE Quick, what do a toilet seat, a shop vac and windshield wipes have in common? Noth- ing - except in the new Canadian Tire cata- logue where they're just three of hundreds of items which have been lowered in price for 1993. Yes, Canadian Tire has made shopping .'even better by reducing prices throughout the ,: analogue on a wide range of items that con- ,sumers need and use every day. The new, all -color 1993 Canadian Tire catalogue has 248 pages jam-packed with an outstanding selection of housewares, hard- ware, home improvement, leisure and auto- motive products. There's page after page of famous national brands and Canadian Tire's own Mastercraft and Motomaster house - brands. Many exciting new products have been introduced - just look for the 'NEW' symbol. Consumers will also find a wide array of products that are sold exclusively at Canadian Tire, and they, too, are clearly identified. Throughout the catalogue, there's a flock of Early gird Specials which mean substantial savings for customers who act fast. After March 27, 1993, regular prices kick in. With 8,5 million copies distributed to households coast-to-coast and as far north as Yellowknife and Whitehorse, the Canadian Tire catalogue is spreading the message that "Canadian Tire Is A Lot' More For a Lot Less right across the country. OE93-471 Disney Fantasy on Ice Hensall Figure Skating Club presented their annual skating carnival Sunday afternoon. Peter Pan - performers Jennifer Alderdice, Amber Caldwell, Su- zanne Coleman, Richard Greidanus and Michelle Wilder. Ice dance duo Donald Broad - foot and Sarah Darling • ,013.60400400., Ariatocats- Kerrie Consitt, Leann Consitt, Dana Cooper and MwrP.ggpltae - this routine was performed by Becky Cor t, Tara Fidler, Tara Ingram, Brittany Lindsay Knight perforin to the song, "Everyone wants to be a Caldwell, Cecelia Corbett, Leeann Erb, Kimberly Forrest, _:464a Kraltit sand Mrrriqu Cat". rhnrs t . WE DO LAMINI TING Lti E xete Times- hdvo ;ate ►Exete 235-1231 ANNOUNCEMENT Ruth Zeilman-Zeh r Andrew Scott, Branch Manag- er Canada Trust Realty Ma- sonville/Exeter Branch, is pleased to announce that Ruth Ullman -Uhl* has joined our team of profession- als. It's Ruth's commitment to ex- cellence and approach to pro- fessional customer service that her customers/clients have known, and can contin- ue to count on now throygh her full time licenced assist- ant status to her husband Jerry Zehr*. Call Ruth or Jerry Lehr' anytime at Canada Trurt,Reatty Inc./Realtor 1.47 Main St. Smith; r 231440 pr,204,742 *