HomeMy WebLinkAboutTimes Advocate, 1993-03-10, Page 7Times -Advocate, March 10, 1993 Page 7
1
:mew look that's
g Canadian Tire
stores. across the country.
The impact isimmediate from -the
-moment customers walk into a
store.
• From the banners to the store signs to the the
merchandise displays, the bold, eye-catching
graphics of the undulating red wave presents a
powerful image. And prominently displayed at
the entrance and throughout the store is the
new theme line, "There's A.Lot.4 re To
Canadian Tire For A Lot Less "T' ;the key to
alt the changes.. Front this bold announcement,
customers know exciting changes are in store
for them.
Arntthene IS more, a lot more to the colorful
graphics than meets the eye.
ition
etter
Canadian Tire has launched a new market-
ing campaign offering sharp prices on "brands
and products you use everyday". Dozens of
high-profile items such as power tools, house-
hold appliances, sporting goods. automotive
products plus many more popular items are
prominently highlighted using the new store
signs and beat -the -competition low prices.
The successful retailer of hardware, house -
ware, leisure and automotive products has
lowered their prices on hundreds of items that
Canadians buy most. Everyday household
items such as light bulbs, motor oil and paper
-towels are just a few that are carrying the
'Today and every day' signs that indicate- low
price. Budget -conscious consumers can be
assured that whenever they see this message,
they're getting excellent value and the best
possible prices.
As an additional measure of commitment, to
their new price program, Canadian Tire has
e one
that promises
The only stiputa, is L'.i tan
must be identical and available at current
lower price which can be verified.
However, pared -down prices don't mean
pared -down customer service. At Canadian
Tire, providing value also means making
shopping convenient and easy for customers.
The average Canadian Tire store carries some
25,000 products or product sizes. The majority
of these are well-known national brands or their
own housebrands. Canadian Tire consumers
have come to depend on Canadian Tire for depth
in product selection and breadth in range of price
points. A recent survey shows that 80% of adult
Canadians shop in a Canadian Tire store at least
once every six months.
To deliver the new price program to con-
sumers, Canadian Tire is communicating the
message through their weekly flyers. the new
catalogue, an "earthshaking" television cam-
paign and radio spots. Even on the highways
and byways across the country, the familiar
Canadian Tire tractor trailers will be reinforc-
ing the message with striking graphics and the
-theme line, ' T er4,,A.14.Mocoe to Canadian
Tire For A Lot Less."TM
Ether
io offer
...,.:essible way.
have been con -
at Retail merchan-
y ;iganizing the existing
.,r warehouse areas have been
3retail floor spacetoofferwider
bigger displays of merchandise
an overhead racking system.
1993 Canaanai. i ire catalogue --
`must' reading for consumers who
know the meaning of value
BY SANDY McTIRE
Quick, what do a toilet seat, a shop vac
and windshield wipes have in common? Noth-
ing - except in the new Canadian Tire cata-
logue where they're just three of hundreds of
items which have been lowered in price for
1993. Yes, Canadian Tire has made shopping
.'even better by reducing prices throughout the
,: analogue on a wide range of items that con-
,sumers need and use every day.
The new, all -color 1993 Canadian Tire
catalogue has 248 pages jam-packed with an
outstanding selection of housewares, hard-
ware, home improvement, leisure and auto-
motive products. There's page after page of
famous national brands and Canadian Tire's
own Mastercraft and Motomaster house -
brands. Many exciting new products have
been introduced - just look for the 'NEW'
symbol. Consumers will also find a wide
array of products that are sold exclusively at
Canadian Tire, and they, too, are clearly
identified. Throughout the catalogue,
there's a flock of Early gird Specials which
mean substantial savings for customers who
act fast. After March 27, 1993, regular
prices kick in.
With 8,5 million copies distributed to
households coast-to-coast and as far north as
Yellowknife and Whitehorse, the Canadian
Tire catalogue is spreading the message that
"Canadian Tire Is A Lot' More For a Lot
Less right across the country.
OE93-471
Disney Fantasy on Ice
Hensall Figure Skating Club
presented their annual
skating carnival Sunday
afternoon.
Peter Pan - performers Jennifer Alderdice, Amber Caldwell, Su-
zanne Coleman, Richard Greidanus and Michelle Wilder.
Ice dance duo Donald Broad -
foot and Sarah Darling •
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Ariatocats- Kerrie Consitt, Leann Consitt, Dana Cooper and MwrP.ggpltae - this routine was performed by Becky Cor t, Tara Fidler, Tara Ingram, Brittany
Lindsay Knight perforin to the song, "Everyone wants to be a Caldwell, Cecelia Corbett, Leeann Erb, Kimberly Forrest, _:464a Kraltit sand Mrrriqu
Cat". rhnrs t .
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Times-
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►Exete 235-1231
ANNOUNCEMENT
Ruth Zeilman-Zeh r
Andrew Scott, Branch Manag-
er Canada Trust Realty Ma-
sonville/Exeter Branch, is
pleased to announce that
Ruth Ullman -Uhl* has
joined our team of profession-
als.
It's Ruth's commitment to ex-
cellence and approach to pro-
fessional customer service
that her customers/clients
have known, and can contin-
ue to count on now throygh
her full time licenced assist-
ant status to her husband
Jerry Zehr*. Call Ruth or Jerry
Lehr' anytime at
Canada Trurt,Reatty
Inc./Realtor
1.47 Main St. Smith; r
231440 pr,204,742
*