Loading...
HomeMy WebLinkAboutTimes Advocate, 1991-12-11, Page 5IT'S YO1JR Rll9LSS.- '�""� "' iiYPeiir takes crack at new market Exeter entrepreneur Mark Helnufch is set to try out a new product, the Sky Pix mini dish sat- ellite atellite television system. hankers may not have heart, but they have a job to do VANASTRA - .... A guy goes in for a heart transplant and the doctor gives him two choices. He may pick from the heart of a 68 year old deceased banker or the heart of a 17 year old youth killed in a traffic ace,lent. "I'll take the banker's heart," the guy says. "It's never been used.... Joyce McGlinchey is a former banker, now a mortgage broker from Stratford. She tells the heart transplant joke to seminar audienc- es to help them understand how a banker operates, to help them "climb into a banker's head." Bankers may not have heart, but they have a job to do, and McGlin- chey works with small businesses to help them deal with financial in- stitutions, wisely and carefully. McGlinchey was in Vanastra on November 27 to lead a three hour seminar, "How -To Deal With Your— Banker" for the Federal Business Development Bank's (FBDB) year- long series of business presenta- tions. More than 60 Huron County business people attended the ses- sion, the fourth in a 10 part series being put on by FBDB and funded by the Huron Industrial Training Advisory Committee (HITAC). The seminar attendants represent- ed a broad range of business pur- suits - retail merchants, farm equip- ment dealers, graphic artists, livestock specialists, industrial parts manufacturers, jewellery de- signers, maple syrup producers, harness makers,' greenhouse opera- tors and feed mill owners. Despite the differences in their business op- erations, they share one common featiue - dealing with bankers. McGlinchey has dealt with banks on both sides of the table. She worked as a commercial banker un- til five years ago when she set up her own loan negotiating firm, Ma- jor Mortgage Inc., in Stratford. In this work, Ms. McGlinchey as- sists small businesses in their ef- forts to obtain financing. She pack- ages loan applications, presents documentations and meets the banker head-to-head in the loan ne- gotiation. "The bank's main duty is to make low risk loans, not to give loans to every request. They have a duty to protect the depositors' funds." _ --- Ms. McGliachey stressed dot bankers are not in business to have heart. Their mandate is to look at business number and loan applica- tions from a purely logical point of view. Banks are not in business to make emotional decisions. Bank managers lose their jobs or face certain transfers if it appears their on-the-job impartiality has been marred by emotional judge- ment calls. When banks look at loan applica- tions they will consider the general market outlook social trends, inter- est rates and competition. They will EXETER - It takes a certain knack to mar- ket a product success- fully. But if that prod- uct is something you believe in, the job becomes much simpler. Mark Heinrich first got involved with Lifetime and International Home products part time about six years ago. "It had turned into such a lucra- tive little sideline that I couldn't pass it up," said Heimrich. Heinrich was invited to a dinner party which is how Lifetime mar- kets its products; through very low- key selling. He was living at home and he knew there was more to it than just going to dinner. "But I was so impressed with the stuff itself that I bought a set right there and arranged to have a dinner party of my own," confirmed Heimrich. He was then approached by the salesmdt to go into the business. After attending a seminar in Niaga- ra Falls, head office for Canada, the rest is history. "It was very low-key selling and that appealed to me," said Heim - rich. "I think others appreciate that style as well." • Six months ago. he decided to go full- time with the—company in hopes of developing a fast -class cookware and water distiller busi- ness. The company is not new and has been around since 1945 in Canada, and 1911 in the .United States. Westbend is the manufacturing company, with Lifetime being its premium line of cookware. Distillation systems are becoming very popular because increased health and environmental concerns. "It will take out 99 percent of contaminates, " said Heimrich. "That includes lead, copper, mercu- ry, pesticides and bacteria. Heimrich added that the flavour is very good, ice cubes clear, and kettles and irons don't scale up be- cause the water no longer contains lime. closely scrutinize the business oper- ation to assess its inventory values, equipment, staff, other funding, and its position relative to other types of similar businesses. "There's always risk perceived by the banker. You need to give them security," she noted. Banks and businesses can, and do, carry out healthy and reason- able negotiations. McGlinchey stressed, however, the face of bank- ing has changed in the 1990s. Re- cession has tightened the money lenders' belts, and record high bankruptcies have led banks to as- sess each loan application with a certain amount of scepticism. Gone are the old days when a client could drop by for chat with his bank manager, McGlinchey not- ed. __ "Banks are dealing with large volumes of loan applications, a great deal of paperwork and less personnel. It will take longer for your loan application to be as- sessed. Lenders have little time for chit chat or unexpected appoint- ments." She encouraged her audience from the outset of the seminar not to despair, "Banks can't let their money sit and rot in the vault, but in a time of great bankruptcies, they are careful who they lend money to." "People wonder if they should re- move the minerals found in water, but it's proven that water minerals are inorganic and the body can't use them properly anyway." According to Heimrich, there are some trace minerals which are ben- eficial, but they are so few one would have to drink the liquid at about 160 gallons a day to reap any benefits. He suggests the only proper way to get the minerals you need is through your food. Heimrich has also begun carrying a new product to help complete his company theme of home products; the Sky Pix mini satellite dish sys- tem. In its short life span, the four foot dish has also become very pop- ular and a large crowd was on hand when Heinrich held a free demo session at the Exeter Lions Youth Centre on Saturday. The 27 -year old entrepreneur is always looking for new ideas, and while operating his booth at the Ex- eter Fall Fair, came in contact with the satellite dish. Now he is an as- sociate distributer. Sky Pix locks on to a single sate - lite 23,000 miles in space bringing in .80 channels. The satellite runs 200 pay-per-view movies daily and the company expects to have 250 channels by 1994. The. dish trans- mits its pietere-at 480 lines of reso- lution and its sound in dolby sur- round. Regular cable transmits at 230-250, so the dish has superior quality. For those really creative, the gadget also acts as a two way com- munication device which permits you to send messages to friends who have the same system. Currently, Heimrich operates out of his home but also uses his par- ents' store, Exeter Paint and Wall- paper, as a focal point or show- room. But primarily he is on the road hosting dinner parties. A big plus for Heinrich has been the Exeter Home and Garden Show, but he also makes a point of attending the Exeter fair, Exeter Welcome Wagon Bridal Show as well as their counterparts in both Stratford and London. All have helped to generate business. Despite the economy, Heimrich said sales are great. He does, how- ever, find people in general are tak- ing much more time to consider quality than in past years. "Price doesn't seem to matter that much if in the long run it is a quali- ty investment," confirmed Heim - rich. "They're still spending, but they want more value for their money." BEST RATES on your G.I.C. Exeter 235-2420 Gasser-Kneale Grand Bend 238-8484 g3M0 c-21 ©u__1 CHARTERED ACCOUNTANTS , ��rv.v�in+A �.. �.h 4• M.L Computer eyne Resources 235-2070, Fax 235-2071 4100. Wellington Place Unit 1 130 William St., Exeter, Ontario nn Welcome to our new complex from Management and Staff Ducharme Investments Inc. 2364230 Building Management Huron Contractors Inc. 236-4230 General Contractor Paul Ducharme Dorothy Ducharme Dean Ducharme We will pay the G.S.T. and P.S.T. on all regular ;; merchandise until': Christmas Christmas Hours Mon. - Fri. 10 a.m. - 9 p.m. Sat. 10 a.m. - 6 p.m. Sun. 10 a.m. - 4 p.m. Hwy. 21 S. Grand 13i.nd 238-6165 • M.I. Computer Resources 130 William Street - Unit 1 Exeter Ontario NOM 152 Computerized Bookkeeping Office Temporary Service Hardware/Software Sales Computer Training on/off Site Tel: (519) 235-2070 Fax: (519) 235-2071 Pauline Insley Jayne McCann • Uv Y:t> ci1 s'" :3,r tvi.. i Kine, Mills, Dunlop. Chartered Accountants Daniel B. Daum, B.A., M.Acc., C.A. Manager 412 Main St., P.O. Box 2405 Exeter, Ontario NOM 1S7 (519) 235-0345 Fax: (519) 235-3235 John A.M. Norris CHARTERED ACCOUNTANT 497 Main Street South, Exeter, Ontario NOM 1S1 Tet: (519) 235-3240 Fax: (519) 235-3246 'If' AUCTIONEERS FILSON & ROBSON The Experienced Auctioneers that Guarantee You More $$ Considering A Sale or Need an Appraisal 666-0833 666-1967 Call Collect Sup in9 You with 30 Yrs.Ethaent Service • Mobile office • Immediate Payment • 2 Auctioneers irk CAI/ Pleasure To Serve You NORM WHITING LICENSEii' AUCTIONEER & APPRAISER Pron►pt Courteous Efficient ANY TYPE, ANY SIZE ANYWHERE W. 'Ivo complete silo servIt• 111Ot1? RY IXPERIENCI Phone Colds► 233.1994 IXITIR REPAIRS /*Sam as Allaisklw."'1 $.'alio so all makes Pres estlmates 90 Day Warranty Experienced since 1952 Sam mid Sava, td 149 ,came sr., S$r t d Claud Monday L.Fraena 27l -9S Bob HeYwood, Licensed Auctioneer Specializing in household and estate auctions Reasonable rates Bob 233-0874 Laverne 235-1278 AUCTIONEERS Bruce & Brett Coulter Household, Estate and Farm Auctions Parkhill 294-6164, 294-058 Advertise Here and Watch Your Business Grow