HomeMy WebLinkAboutTimes-Advocate, 1987-04-15, Page 2Page 2
Times -Advocate, April 15, 1987
Easter marks busiest time
Sweet smell of success fills Exeter store
What weighs 20 pounds. can look a
four-year-old child in the eye, and
would temporarily satisfy the in-
curable addiction of a roomful of
chocoholics? Why, a gigantic
chocolate rabbit made at the Sugar
and Spice chocolate factory, of
course.•
The colossal confection was
perfected (after eight tries) to draw
attention to the 45 different molded
Easter treats on display right now in
the sweetest-smelling,shop on Main
Street. Customers can choose among
chocolate chickens, ducks and hens,
and Easter bunnies in all shapes and.
sizes from floppy -eared models tonne
in the driver's seat of a chocolate
tractor.
Cherie and Paul Seldon start pro-
ducing for the Easter market. their
biggest specialty time, back in
December. (They begin preparing for
Christmas, their busiest season, the
previous September.)-. -
The Seldons are still amazed at
what has happened since they rented
a vacant store eight years ago without
knowing what they wanted to sell.
Paul just knew he had always dreamt
of having his own business. He and his
wife sat down to consider what kind
of retailing was lacking in Exeter,
and came up with the idea of offering
quality chocolates, nuts, candies,
spices and specialty coffees and teas
not readily available elsewhere. Paul
would keep his job in London, and
Cherie would manage the store. •
• Old counters, shelving and display
cases were tracked down in
basements, hauled home and
refinished.
Cash was paid for all stock, as the
fledpany
established a credit rating.
Sugargling andcom-Spice- _openehadnot d_ yet on _
Thanksgiving weekend in 1979.
Two years later, fate dealt the
Seldons three nasty blows. A fire
which started on the floor above the
shop caused extensive water and
smoke damage to stock and fixtures;
all the chocolates and 'candies were
ruined, and had to be taken to the
dump and buried. The chocolate
wholesaler informed the couple he
would no longer be manufacturing
chocolates. Paul was laid off.
For some, three strikes and they
would have been out, but that's not
how the Seldons play full. They ac-
cepted the wholesaler's offer to teach
them how. to make chocolates, and
were -off and running in a new
direction.
•
Paul and Cherie turned part of their
home into a chocolate factory. The
constant traffic from the candy room
through the kitchen and living room
to the back cooling room wore a deep
track in the carpets. (Cherie also
owns up to why she took so long to do
the laundry in those days - she spent
the time between loads munching on
the almond crunch and turtles stored
in the basement.)
Cherie began adding other lines.
Soon wicker articles and a targe stock
of collectors plates vied for space with
old-fashioned glass jars filled with
handmade horehound, barley candy
ancj butterscotch wafers. Finely
crafted s,uffed animals. were hung
from the ceiling..Mbre goodies were
stacked on top of the chocolate -filled
display case that takes. up one third
of the retail floor space in the
dollhouse -sized emporium.
. For the first five years all profits
were.plowed back into the business to
build up inventory and pay for the ex-
pensive machinery required to turn
ten -pound slabs of chocolate into bon-
bons guaranteed to melt the resolve
- _of.ihe moLdetermined dieter. The
most recent acquisition is an
automatic turner installed in the
cooler room in January to eliminate
the laborious and time-consuming
----task-r f-turuinginulds-manually every --
few minutes while the 'chocolate
hardens.
As sales increased, chocolate pro-
duction -was moved to a room behind
the video- store. When that was
outgrown, the chocolate factory was
set up a few doors away.
This working arrangement suits
both members of the team. Paul is in
charge of the chocolate factory, and
Cherie minds the store. Twenty -year-
old daughter Melissa is assistant pro-
duction manager, and . Becky, 16,
helps after school and on weekends.
Production goes' on seven days a
week. The Seldons took no holidays
until three years ago.
The tiny shop with the king -Size at-
mosphere is now the nucleus of a
large enterprise employing up to 16
people at peak periods. Another outlet
was opened in Bayfield two years ago.
Sugar and Spice supplies chocolates
wholesale to clients from London to
Port Elgin, and from Waterloo to
Woodstock. They have not gone out
drumming up business; their product
has sold itself, and retailers have
come knocking on their door wanting ,
to carry Sugar and Spice chocolates
in their own stores.
The store's reputation is spreading.
The Bradford Exchange. one of the
largest suppliers of collectors plates,
included Sugar and Spice in a video
as an example of how plates can be
sold in a small shop.
A crew from Cable 13, London'
community channel, dropped in last
week to film the Easter production
line for the program Kidscene. The
Seldons' only concern was to protect
mar- .:w..:'�/
. a,r ..r► - — .
*Air ..3�
HOW WE DO IT -- - Paul Seldon, production manager'of the Sugar an
how a slab of chocolate is turned into Easter bunnies to Marilyn You
don's Cable 13 and Bernadette Buggy who filmed an Easter TV show
Kidscene.
Usage report tabled
The most recent usage study com-
piled by the South Huron rec centre
staff gives statistics comparable with
previous ears and again highlights
the fact that residents from outside
the four contributing municipalities of
Exeter. Stephen. Usborne and Hay
make more use of the programs and
facilities than do some of the latter
three municipalities.
In one close. that of the Exeter
Greys, 44.44 percent of, participants
are listed as "outside". There are
eight players in that category and
three each from Exeter. Stephen and
Hay and one from Usborne. .
Of 569 participants in ice groups: 59
percent are from Exeter, 14.4 from
Usborne, 6.85 from Stephen, 5.98 from
Hay and 13.53 from other.
Rec director Lynne Farquhar noted
that in the case of the Exeter Ilawks,
'who list 37.04 percent from other,
some of those are actually Exeter
boys who are away at college and liv-
ing in London for the school year
although their parents still reside and
pay taxes in Exeter.
She also remarked that three
groups, the ringette, men's rec league
and Mohawks, use ice time in the
neighboring municipalities of Ilensall
and Huron Park.
In the outdoor sports category.
which includes ball, soccer, tennis
and lawn bowling, there are 576 par-
ticipants with 54.51 percentlrom Ex-
eter, 11.63 Usborne, 12.15 Stephen, 3.65
Hay and 18.06 other.
Direct programs. which includes a
variety such tf�s"�ymnastics, fitness,
golf lessons, karate and shuffleboard,
have 817 participants. Of these, 54.10
percent are from Exeter. 9.91
Usborne, 17.01 Stephen. 4..41 Hay and
14.57 other.
The rec director noted that the total
number registered 'can be misleading
in that some of tkie courses are offered
three times a year and the same per-
son could be counted three times.
The final category in the usage
study is for the swimming pool and
the total registration was listed at 605.
Of those, 70.2,5 percent are from Ex-
eter. 5.12 Usborne, 8.26 Stephen, 2.15
clay and 14.22 other. The hatter in-
cludes swimmers who were from
Grand Bend.
The South Huron rec board receiv-
ed the report at Thursday's session
and decided that it should be turned
over to the four contributing councils
as it was a matter for their considera-
tion rather than the board's.
Where are plans?
An engineering report ordered by
the provincial ministry of labor for
the South Huron rec centre could end
up costing more than anticipated
unless the original plans for the steel
work in the facility can be foun'd.
Exeter representative Dorothy
Chapman advised the rec board* this
week that searches have failed to
locate the original plans "and if we
don't find them it will cost a lot more
for the study".
When Phyllis Johnston asked if the
plans had been available when the
last examination was conducted five
years ago, Tom Tomes opined that
this was the first time that a com-
prehensive study was being
undertaken.
"Well put," replied facilities
f4500W0fTEMIMPMAIIIWVAMMV
Huron -Bruce riding
Continued from front page
area. The existing Huron -Bruce
would lose the Township of Carrick
and Village of Mildmay to Bruce -
Grey while gaining the townships of
Bruce, Kincardine, Greenock and
Saugeen and the municipalities within
them from Bruce -Grey.
Bruce -Grey would also lose the
Township of Egrement to Wellington-
Dufferin-Simcoe but would gain the
City of Owen Sound and the townships
of Artemesia, Euphrasia, St. Vincent,
and Sydenham: The revised
Wellington-Dufferin-Simcoe would
also gain the townships of Coll-
ingwood, Nottawasaga, Osprey and
Proton and the municipalities within
them. The Township of Nichol, Town
of Fergus and Village of Elora,
removed from Wellington-Dufferin-
Simcoe in the first proposals, would
be returned to it. The present Guelph
(re -named Guelph -Wellington) would
consist of the City of Guelph, the
Village of Erin and the Townships of
Eramosa, Erin, Guelph, Pilkington
and Puslinch. •
Members of the House of Commons
now have 30 days to file objections to
the revised proposals. Objections will
be considered in a committee of the
House of Commons. The minutes of
the proceedings of the committee are
returned to the Commission, which
then has 30 days to consider these ob-
jections and return a Final report..
The districts as drawn in the final
report become law automatically,
without further review in Parliament.
The new districts will take effect upon
the first dessolutjon of Parliament oc-
curring more than one year after the
proclamation of the new districts. The
existing districts continue in force un-
til that time.
1'
Spice chocolate factory, explains
g, production coordinator at Lon-
g Sugar and Spice for the program
Rec Board meets
9: �:ti�-: .. ...E :., ?v 'b....:38z3::xa$:ASA`:'.''F:<•;:xs°':''.�rr4:'rik3'';i�`
Shufflers
At their meeting, Thursday, the
South l luron rec centre board approv-
ed steps to meet with local shuf-
fleboard players who are extremely
upset over rate increases they face.
In the first year of playing at the rec
centre. the club gave a donation of
$100 and last year that was doubled to
$200 and rec director Lynne Farquhar
indicated that members enrolled with
the club for $2 for the year. with some
of that fee going to other expenses
than the hall rental.
In the new rates announced earlier
this year by the board. it was decid-
edthat shufflers would pay $I for each
time they participated.
The club operates for three days
per week from September through
June and once during the two sum-
mer months. Attendance is usually
high on Wednesdays, but drops con-
siderably for the other two days in the
week. Some clays are conceited due to
other hall commitments.
Usborne representative Pat Down
kicked off discussion on the matter
manager Cam Stewardson.
-Exeter council have asked B. M.
Ross and Associates for an.estimate
on preparing the needed study to
satisfy the ministry.
are upset
when she indicated she overheard
complaints while attending a recent
dance. Stephen Reeve Tom Tomes
said be heard similar comments
while attending a church event in his
municipality.
Tomes said the accusations being
aired by shuffleboard enthusiasts
were. "not good" and added that
members even appeared to be argu-
ing among themselves.
The rec director acknowledged the
situation had "caused a lot of hard
feelings" and the board agreed to in-
vite club members to meet with them
to discuss the concerns.
It was also indicated that club
members were planning to take their
activities to the Exeter Legion hall.
The matter had been broached' at
Exeter council's meeting last week
when Councillor Morley Hall said he
had been confronted by a senior who
belonged to the club and had been told
they were moving because of the
price increase.
Hall indicated that after listening to
some abuse, he told the person to get
all the facts before opening the
mouth.
"I got a lottle hot under the collar,"
said Hall, complaining that "some go
off half-cocked" and the tirade sort of
bothered him.
1
NEED LOTS OF AIR Mark Weigand and David Negrijn are shown
blowing up balloons at the Home and Garden show, Friday night.
their fragile product from the hot
lights which brighten the scene for the
TV camera. Cherie remembers what
happened a few years ago when large
chocolate rabbits were stacked on top
Please 4urn to i : ge 5
EASTER GOODIES -.Sugar and Spice proprietor Cherie Seldon is
almost lost in the display of Easter treats.
LOTS OF CHOCOLATE Melissa Seldon, assistant production manager
of the Sugar and Spice chocolate factory, poses with a 20 -pound
chocolate rabbit, one of 45 molds made for the Easter season.
Cutting. energy costs
With energy costs being a major
item on the South Iluron rec centre
budget each year, the board moved
this week to undertake a program to
reduce those costs.
A solar heating system for the local
swimming pool was approved. sub-
ject to that item being eligible for a
50 percent provincial grant and board
member Dorothy Chapman said the
latter "is almost guaranteed".
Cost of the solar system is $7,200.
The board also agreed to have
Johnson Controls do a detailed energy
audit on the rec centre in anticipation
of installing a computerized system
that controls equipment and reduces
operating time.
Mrs. Chapman said the "rough
estimate" is that such a system could
save 15 percent of energy costs, or
about $7,000 per year. The cost of the
system is tentatively estimated at
just over $10,000. The latter would
also be eligible for a 50 percent grant:
The energy study will be under-
taken at no cost by the firm on the
understanding that the board is
"seriously" considering the system if
the estimates of costs and savings are
accurate.
Similar systems in Huron schools
have resulted in the costs being paid
back in a five-year period.
Mrs. Chapman noted that the ex-
Ag Society
Continued from front page
thinks they're special." she conclud-
ed in asking the fair group to leave the
matter with them for consideration of
the facilities committee. -
However, Usborne representative
Pat Down noted that both groups
were in attendance and the usual
practice had been to negotiate.
Member Dorothy Chapman said
that she would hate to see the rec
board tied to a five-year fee. sug
Besting that a percentage increase
each year should he part of the pact
and also th. t future lees should be
I, ,,ta that will be deter -
n p1 r ' 'nt cost analysis
s year.
'l,r• e Ton, Tomes agreed,
sa\ tt • board's costs increase
annu., at he also noted that the
board should perhaps follow the
' guidelines of councils in not making
agreements that extend beyond their
current term of office.
Both Tomes and Mrs. Chapman
stressed the need to get the cost
analysis done before considering
anything beyond a. one-year contract
for. rentals.
Agricultural Society° president Ray
perience in the schools, as well as
some arenas. has been go(xl, although
she added that it often takes about a
year to get all the problems out of
such.a system and working properly.
Later in fhe meeting. the Exeter
council member said she would like
to see the energy saving program con-
tinued and. urged that the board sit
down'with the staff and pick their
brains on other measures that could
he undertaken.
After that, she continued, a look at
the board's annual maintenance costs
of $30,uoo a year should' be under-
taken. •"Ishere has to be something to
cut there. somewhere".
Shesaid there were only two ways
for the hoard to control the budget.
One was to increase fees to the public,
but she suggested it was better to look
at areas where expenses could be
reduced.
Mrs. ('hapman then surprised
Members by saying that the long-
sighted -approach may be to have the
town pay a rec director and provide
insurance and "then give the rest to
private enterprise to run".
"We have to be innovative in our
approach and have to stop having tun-
nel vision." she said. adding that the
idea of turning recreation facilities
over to private enterprise was one
idea that came into her head.
victorious
Cann said his group would be willing*
to look at anything. although they
preferred a longer contract period,
and secretary Gwen Coward said they
would like to get the matter resolved
without having to go hack and forth
to more negotiating sessions
Society members. which
eluded past president (.err' .1, m, Ind
school fair president bo is Weigar, '
then left the session to allow rec of
Hew!, to delit(erate and the consen-
sri that a jrr c of 5700 should be
t. with the arledgement that
the fair group should .get special
treatment
When the fair board delegation
returned, Mrs. Whiteford outlined the
$700 fee.
-However, after.they convened to
deliberate again Brand said they
would still prefer a longer term and
their counter-offer was for $800 over
a five-year period or one-year at $650.
"We won't ,quibble .over $50,"
Tomes remarked and a motion was
passed for ;650, along with a provision
that the rec board would consider a
five-year term after the cost analysis
has been completed.
The new $650 price still has to be
ratified by the Agricultural Society.