HomeMy WebLinkAboutTimes-Advocate, 1987-03-18, Page 30Page 18A
Times -Advocate, Morch 18, 1987
Readers write
•
Ag minister defends sending of fortun. cookies
Dear Editor:
1 would like to respond to the March
11, 1987 editorial which appeared in
the Times -Advocate under the headl-
inge "Spending the fortune".
The editorial said the promotion
was "a colossal waste of public
funds" for the Foodland Ontario pro -
mot ion in which media outlets were
sent a message in a fortune cookie.
As a matter of fact, I think the
farmers and consumer alike will be
thankful for this type 01 promotion
carried out by Foodland Ontario. in
order to sell our own goods. Ontario
produced products.
All of the promotions of Foodland
Ontario are designed to increase con-
sumption of Ontario fresh and pro-
cessed products. And increased con-
sumption means more sales for On-
tario farmers and fresher, tastier
food for Ontario consumers.
Our Foodland campaign includes
television and billboard advertising
promoting Ontario products, market
research. cost sharing programs with
commodity groups and promotional
activities with food stores.
restaurants and the media.
The fortune cookie promotion men-
tioned in the column was designed to
alert the press to the fact Foodland is
starting its new promotion season. We
regularly supply the media with infor-
mation about Ontario fresh and pro-
cessed products in addition to recipes
using the good things we grow.
In today's competitive world, we
always try to get the best value for
our promotional dollar. We have to
compete with sophisticated com-
- munications firms for space on food
pages. That's why Foodland decided
to use the fortune cookies as an inex-
pensive vehicle to attract media
outlets.
Unfortunately, Foodland Ontario
staff didn't realize boxes in which the
cookies were packed came from the
U.S. as the order was contracted out
to a Toronto firm. The cookies
themselves were made in Ontario.
. We plan to continue to promote On-
tario fresh and processed food
through our various Foodland Ontario
programs. I hope your readers will be
hearing and seeing a lot about Ontario
products in the next few months.
We want to ensure that both con-
sumers and producers gain max-
imum benefit from the good food we
grow in Ontario. Our new slogan says
it all "Ontario, there's no taste like
home.
Yours sincerely,
Jack Riddell
Minister of Agriculture and Food
Dear Editor:
I should like to alert your readers
of an important upcoming event.
especially all those who keep
photographs, documents and clipp-
ings around the house or office, etc.
and arent't sure about keeping them
in the best way.
The Ontario Association of Ar-
chivists is sponsoring an archives fair
called "Paper Heritage Festival" in
Waterloo on the last Friday and
Saturday of March (Fri. 27, 10 a.m.
to. 9 p.m. and Sat. 28, 10 a.m. to 6
p.m. ►. It will be held in Hilliard Hall
at First United Church, one block
south of the new Seagram Museum
which is on Erb St.. •
There will be demonstrations con-
cerning do's and don'ts, book repairs,
scrapbooks, microfilming, etc.
Probably the most important
feature will be an archival supply
house representative in attendance
with examples of all the brand new
safe mylar plastic protectors for
photos and documents as well as pro-
per envelopes, protective paper,
scrapbooks and storage boxes.
Visitors will be able to purchase these
on site in whatever small quantities
they wish. This aspect really makes
the trip to Waterloo worthwhile.
This archives fair will be of interest
to everyone including W.I. curators of
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Stratford -Perth Archives
Dear Sir:
In an article that appeared in last
week's Times Advocate, the reporter
inadvertently credited the "Sara
Lee" rather than "Grandma Lee's"
organization as recognizing the ef-
forts of the students in grade 7 and 8
at Hensall Public School.
In November Grandma Lee's
Restaurants sponsored a promotion
called "Be A Hero". For each sand
wich this organization sold, it donated
60t to the Canadian Diabetic Society.
The grade 7-8 Hensall students ap-
plied this idea as a conclusion to a
"Hero Unit" in Language Arts by
having their own Hero Luncheon at
School. They sent their donation and
an explanation to the Diabetic office
in London.
On February 19 four students and
principal Dave Kemp were invited by
these two organizations to attendthe
finale of this promotion in Toronto.
Through the combined efforts of the
Grandma Lee organization and the
grade 7-8 students, the Canadian
Diabetic Society was presented with
a cheque for over $25,000.
For their contribution the grade 7-8
class received the recognition that
often remains in the "background" of
such promotions.
Thank you Grandma Lee's
Restaurants and the Canadian
Diabetic Socity.
Marilyn Taylor
Hensall Public School
Parent
To the Editor:
Many people in Canada are con-
cerned about the care of children
when both parents are working out-
side the home. The Katie Cooke com-
mission on day care had proposed
that the government set up universal
day care, so that all women would
have access to free government -run -
day care institutions at all times. This
would mean free day care for
everyone - for lawyers and doctors as
well as low=income women. The
government is now considering this
report and other submissions and will
soon make a decision.
Child care for mothers who feel
they must have a paycheck to make
ends meet is a problem that must be
faced, but is universal day care the
answer? We think not.
As a group who believe in equal
rights for women, but not at the ex-
pense of other human rights, we feel
that the government should consider.
the needs of children as well as the
needs of women, whether working in
the home or in paid employment.
Love is a child's birthright. Modern
psychology as well as traditional
wisdom emphasizes the importance
to the small child of the parents -
especially the mother. The bonding
that takes place between the child and
the mother and father is of great im-
portance for its emotional security
and mental health. The child needs a
great deal of tender, loving care to be
healthy and happy. Some children
have even died from lack of cuddling.
Day care institutions can never equal
good home care in this respect, even
though they may sometimes be
necessary, if the family is in distress."'
In case families need day care, w
should see that it is provided by peo-
ple who really love children and will
look after them well.
However universal day care is
neither necessary nor desirable, and
would impose an enormous tax
burden on everyone. This, like other
taxes, would squeeze the middle in-
come family. It is estimated that this
program would cost at least $11 billion
dollars per year- our whole national
deficit in three years.
If such a heavy tax load were add-
ed to the burden that we already
carry, most families would need two
incomes just to put bread on the table,
and most mothers would be therefore
forced into the job market, as has
happened in Sweden.
Our organization has made some
proposals to the government to help
families who are in need of help with
caring for their children. These are as
fol lows :
Families should get the benefit of
any money spent on day care. Only
needy families should be subsidized
- these should receive the money
directly, • so that they could then
choose the type of day care most
suitable, whether in the home or
elsewhere.
Higher child tax credits, and higher
credits for spouses caring for children
at home.
Joint income tax if the family
chooses, which would mean a lower
rate for the one -income family. At
present husbands and wives who are
both working can take advantage of
this type of saving, while one -income
families cannot.
Tax deductions for child care in the
home as well as outside the home.
We hope that your readers will tell
governments that they do not want to
pay a huge tax increase for a univer-
sal day care program which would
make everyone pay for child care for
affluent double income families, and
by forcing mothers to work to pay -
these taxes, would deprive children of
their right to be cared for by their own
mothers.
FIRST MINISTER SPEAKS -- Rev. Wallace Stephenson, the first minister of Emmanuel Baptist Church
in Exeter was the guest speaker of Sunday's 25th anniversary celebrations. Above, Rev. Stephenson
is welcomed with church charter members Walter and Olgo Davis, Ardella Smith, and Verne DeMont-
morency. T -A photo
Yours sincerely,
Lynn Schime, President
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