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HomeMy WebLinkAboutTimes-Advocate, 1987-03-18, Page 30Page 18A Times -Advocate, Morch 18, 1987 Readers write • Ag minister defends sending of fortun. cookies Dear Editor: 1 would like to respond to the March 11, 1987 editorial which appeared in the Times -Advocate under the headl- inge "Spending the fortune". The editorial said the promotion was "a colossal waste of public funds" for the Foodland Ontario pro - mot ion in which media outlets were sent a message in a fortune cookie. As a matter of fact, I think the farmers and consumer alike will be thankful for this type 01 promotion carried out by Foodland Ontario. in order to sell our own goods. Ontario produced products. All of the promotions of Foodland Ontario are designed to increase con- sumption of Ontario fresh and pro- cessed products. And increased con- sumption means more sales for On- tario farmers and fresher, tastier food for Ontario consumers. Our Foodland campaign includes television and billboard advertising promoting Ontario products, market research. cost sharing programs with commodity groups and promotional activities with food stores. restaurants and the media. The fortune cookie promotion men- tioned in the column was designed to alert the press to the fact Foodland is starting its new promotion season. We regularly supply the media with infor- mation about Ontario fresh and pro- cessed products in addition to recipes using the good things we grow. In today's competitive world, we always try to get the best value for our promotional dollar. We have to compete with sophisticated com- - munications firms for space on food pages. That's why Foodland decided to use the fortune cookies as an inex- pensive vehicle to attract media outlets. Unfortunately, Foodland Ontario staff didn't realize boxes in which the cookies were packed came from the U.S. as the order was contracted out to a Toronto firm. The cookies themselves were made in Ontario. . We plan to continue to promote On- tario fresh and processed food through our various Foodland Ontario programs. I hope your readers will be hearing and seeing a lot about Ontario products in the next few months. We want to ensure that both con- sumers and producers gain max- imum benefit from the good food we grow in Ontario. Our new slogan says it all "Ontario, there's no taste like home. Yours sincerely, Jack Riddell Minister of Agriculture and Food Dear Editor: I should like to alert your readers of an important upcoming event. especially all those who keep photographs, documents and clipp- ings around the house or office, etc. and arent't sure about keeping them in the best way. The Ontario Association of Ar- chivists is sponsoring an archives fair called "Paper Heritage Festival" in Waterloo on the last Friday and Saturday of March (Fri. 27, 10 a.m. to. 9 p.m. and Sat. 28, 10 a.m. to 6 p.m. ►. It will be held in Hilliard Hall at First United Church, one block south of the new Seagram Museum which is on Erb St.. • There will be demonstrations con- cerning do's and don'ts, book repairs, scrapbooks, microfilming, etc. Probably the most important feature will be an archival supply house representative in attendance with examples of all the brand new safe mylar plastic protectors for photos and documents as well as pro- per envelopes, protective paper, scrapbooks and storage boxes. Visitors will be able to purchase these on site in whatever small quantities they wish. This aspect really makes the trip to Waterloo worthwhile. This archives fair will be of interest to everyone including W.I. curators of FINANCIAL CENTRE, GODERICH 524.2773 1.800.2855503 STAHLKE SATELLITE SYSTEMS 27 Cedar St. John Stahlka 271-4902 your unlden• • conomrca Financing as low as $16.50 FREE! 4 nights accommodation at Daytona Beach ($850 value) with fhb purchase of a Uniden System Ex • res Mar. 31/87. Call nowl Tweedsmuir histories. Visitors are welcome to bring along items needing repairs, etc. for advice. The Ontario Association of Ar- chivists does not anticipate arranging another fair of this kind in this region for several years. Please plan to at- tend if this interests you. Sincerely yours, James Anderson Stratford -Perth Archives Dear Sir: In an article that appeared in last week's Times Advocate, the reporter inadvertently credited the "Sara Lee" rather than "Grandma Lee's" organization as recognizing the ef- forts of the students in grade 7 and 8 at Hensall Public School. In November Grandma Lee's Restaurants sponsored a promotion called "Be A Hero". For each sand wich this organization sold, it donated 60t to the Canadian Diabetic Society. The grade 7-8 Hensall students ap- plied this idea as a conclusion to a "Hero Unit" in Language Arts by having their own Hero Luncheon at School. They sent their donation and an explanation to the Diabetic office in London. On February 19 four students and principal Dave Kemp were invited by these two organizations to attendthe finale of this promotion in Toronto. Through the combined efforts of the Grandma Lee organization and the grade 7-8 students, the Canadian Diabetic Society was presented with a cheque for over $25,000. For their contribution the grade 7-8 class received the recognition that often remains in the "background" of such promotions. Thank you Grandma Lee's Restaurants and the Canadian Diabetic Socity. Marilyn Taylor Hensall Public School Parent To the Editor: Many people in Canada are con- cerned about the care of children when both parents are working out- side the home. The Katie Cooke com- mission on day care had proposed that the government set up universal day care, so that all women would have access to free government -run - day care institutions at all times. This would mean free day care for everyone - for lawyers and doctors as well as low=income women. The government is now considering this report and other submissions and will soon make a decision. Child care for mothers who feel they must have a paycheck to make ends meet is a problem that must be faced, but is universal day care the answer? We think not. As a group who believe in equal rights for women, but not at the ex- pense of other human rights, we feel that the government should consider. the needs of children as well as the needs of women, whether working in the home or in paid employment. Love is a child's birthright. Modern psychology as well as traditional wisdom emphasizes the importance to the small child of the parents - especially the mother. The bonding that takes place between the child and the mother and father is of great im- portance for its emotional security and mental health. The child needs a great deal of tender, loving care to be healthy and happy. Some children have even died from lack of cuddling. Day care institutions can never equal good home care in this respect, even though they may sometimes be necessary, if the family is in distress."' In case families need day care, w should see that it is provided by peo- ple who really love children and will look after them well. However universal day care is neither necessary nor desirable, and would impose an enormous tax burden on everyone. This, like other taxes, would squeeze the middle in- come family. It is estimated that this program would cost at least $11 billion dollars per year- our whole national deficit in three years. If such a heavy tax load were add- ed to the burden that we already carry, most families would need two incomes just to put bread on the table, and most mothers would be therefore forced into the job market, as has happened in Sweden. Our organization has made some proposals to the government to help families who are in need of help with caring for their children. These are as fol lows : Families should get the benefit of any money spent on day care. Only needy families should be subsidized - these should receive the money directly, • so that they could then choose the type of day care most suitable, whether in the home or elsewhere. Higher child tax credits, and higher credits for spouses caring for children at home. Joint income tax if the family chooses, which would mean a lower rate for the one -income family. At present husbands and wives who are both working can take advantage of this type of saving, while one -income families cannot. Tax deductions for child care in the home as well as outside the home. We hope that your readers will tell governments that they do not want to pay a huge tax increase for a univer- sal day care program which would make everyone pay for child care for affluent double income families, and by forcing mothers to work to pay - these taxes, would deprive children of their right to be cared for by their own mothers. FIRST MINISTER SPEAKS -- Rev. Wallace Stephenson, the first minister of Emmanuel Baptist Church in Exeter was the guest speaker of Sunday's 25th anniversary celebrations. Above, Rev. Stephenson is welcomed with church charter members Walter and Olgo Davis, Ardella Smith, and Verne DeMont- morency. T -A photo Yours sincerely, Lynn Schime, President Realwomen BE PREPARED FOR SHDHS FORMAL Don't wait to the last minute to choose your formal. 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