HomeMy WebLinkAboutTimes-Advocate, 1985-02-06, Page 101
Times -Advocate, February 6, 1985
BIA BANQUET — Hensall BIA president Joe Bengough (left), guest speaker Ross Daily and BIA treasurer
Eric Luther chat before a BIA dinner in the Hensall Community Centre.
New Horticultural executive
The Hensall and Community Hor-
ticultural meeting was held on
Wednesday Evening in Hensall
United Church with a very good atten-
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dance, with President Kathy Mann
presiding and Joyce Pepper at the
piano. Kathy welcomed everyone and
gave a poem "Winter In The Forest".
She announced new members were
always welcome and anyone wishing
to go to the Flower Show in mid-
February should contact Eileen
Rannie.
Bill Gibson read the minutes of the
last meeting and last year's financial
report. Eileen Rannie gave a report
of the year's activities; Jeannette
Turner gave the membership report,
and Victor Knip reported on our town
planting in 1984.
Rev. Stan McDonald gave the list
of new officers. Jack Smith, guest
entertainer, showed slides of a trip to
England featuring flower beds and
beautiful scenery. He was thanked by
Sheila Reaburn.
Draws for the evening were looked
after by Jeannette Turner. Kathy
presented new president Sheila
Reaburn with the President's pin and
Bill Gibson presented new Secretary
Dorothy Kipfer with the secretary's
pin.
Kathy closed the meeting with a
poem "Look Up and Live".
Refreshments were served.
Dixon wins
Mexican trip
The Kinsmen Club of Hensall and
district held the draw for the Trip of
the Month, Friday at the Hensall
Legion.
The lucky winner of a seven-day
stay in Puerta Vallarta, Mexico was
Don Dixon of Hensall.
The next monthly draw will be held
-----at the Hensall LegioniFriday, March
Catering to the customers
Retailing is an untapped potential,
not just in Hensall but everywhere,
guest speaker, Ross Daily told an au-
dience of over 100 at a dinner spon-
sored by the Hensall BIA.
Daily, CFPL-TV's business and
agriculture editor, said he could ap-
preciate Hensall's problems, as he
lives in Delaware, a bedroom suburb
of London. Retailers there, expecial-
ly food stores, have a difficult time
competing with the nearby city.
Daily said the answer, even in com-
petition with the giant Masonville
Mall nearing completion in London's
north end, is the personal touch. With
a mixture of humour and compelling
common sense, Daily proceeded to
outline from the shopper's viewpoint
how retailers can either build a long,
happy relationship with a customer or
make that person vow to never do
business with that particular enter-
prise again.
Daily drew a sharp distinction bet-
ween advertising and marketing. He
mentioned being enticed into a cer-
tain store by an aggressive ad cam-
paign, only to encounter indifferent
sales personnel. Advertising had done
its job by bringing in the customers.
The store's inadequacies were sen-
ding them away.
Daily said customers base their
decision on which stores and
businesses they will patronize
through personal experience and
word-of-mouth stories from others.
He recounted his bad experiences
with a car dealership and a computer
store; he took his business to com-
petitors willing to expend every effort
to find out his needs, and cater to
them.
People tell others about happy - and
unhappy - encounters with retailers.
Daily mentioned the fact his mother
has never forgotten ois forgiven the
shoddy job a plumber left behind in
1956, and still talks about it.
Daily shared one his dreams. He
envisions an entire shopping mall, or
every merchant in a place such a
Hensall, where all merchants have a
vested interest in satisfying the
customers. Advertising would revolve
around the fact "this town, this
business section, guarantees your
satisfaction; come to our town and we
will all make sure you're happy".
Daily cited Blyth, St. Marys and
Stratford as nice places to visit. He
singled out the attractive brick sign
on the highway and the village's
recently rejuvenated downtown area
among the positive attractions Hen-
sall offers, but warned that his plan
would not work if there were nine
good merchants and three bad ones.
Daily left the ball squarely in the
merchants' court by saying "1 am a
blank slate for you to write one. The
first time I come here to shop, you will
make all kinds of impressions on me.
You are a blank slate for me, except
I bring all kinds of misconceptions
about business with me."
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