HomeMy WebLinkAboutTimes-Advocate, 1985-02-06, Page 4Page 4 Times -Advocate, February 6, 1985
Times Established 1873
Advocate Established 1881
Amalgamated 1924
gimes
dvocate
Published Each Wednesday Morning at Exeter, Ontario, NOM 1S0
Second Class Mail Registration Number 0386.
Phone 519-235-1331
LORNE EEDY
Publisher
BM BECKETT
Advertising Manager
*CNA
BILL BATTEN
-Editor
HARRY DEVRIES
Composition Manager
KOSS HAUGH
Assistant Editor
DICK IONGKIND
Business Manager
SUBSCRIPTION RATES:
Canada: $23.00 Per year; U.S.A. $60.00
-C.W.N.A., O.C.N.A. CLASS 'A'
Let's be realistic
Exeter council should have clear areas to even consider the vast
indication that the planning advisory proposal.
Perhaps it's all part of the
philosophy used in most types of
negotiations; ask for much more than
can be expected in the hope that you
can get more than what the other par-
ty is initially prepared to give.
That may be accepted in horse
trading deals, but it is hardly in-
dicative of tried and true planning
principles.
Surely the committee and council
can reach some realistic goals for the
community's commercial needs over
the next five years or so and make a
sensible recommendation to the
ratepayers.
Some extension of the commercial
zoning along Main St. appears valid,
but the need for property along -
William and Andrew streets is in-
conceivable at this time, based on
committee proposal for a mammoth
extension of commercial zoning into
residential areas is not welcomed by a
majority of those ratepayers whose
property is being considered for
rezoning.
On the surface, there appears lit-
tle reason for the proposal in the first
place. That point was made more
aboundantly clear at Thursday's hear-
ing when Mayor Shaw said he envi-
sioned no commercial establishments
on either William or Andrew St. in the
next 20 years. County planner
Malcolm McIntosh carried the
predication even further when he used
the proverbial "never in a million
years" would the proposed commer-
cial zone be filled.
Regardless of which estimate of
time is more accurate, it is evident
that there is no realistic basis for even both historical and current
asking the owners in the residential circumstances.
Step backwards
Canada's all-out move to metric
conversion has been slowed by the
federal government with the an-
nouncement this week that businesses
will be allowed to revert to imperial
measures as long as they also have
----metrial
—•— e r! e •
too if they find customers demand it
of them.
The final result will be more head -
scratching for consumers. They'll
have to look twice to know whether (
their purchase price is being quoted in
•: s.•
available.
That may be good news for those
who failed to comprehend the metric
system, but it will probably cause
retailers some more costly problems.
They've already paid to get
metric equipment under orders from
federal authorities and now they'll
have to consider imperial equipment
forecast is in Fahrenheit or Celsius,
etc., etc.
The elementary school students
who have already mastered metric
will now have to learn that old system
which their parents just wouldn't let
die.
It's difficult to know who won the
• battle; or for that matter, who was
fighting.
Common sense is required
enjoyable winter weekend. motorists and feed them for vary -
Similar to the groundhogs, the ing periods of time until they are
forecasters had achieved their 50 able to resume their travels.
percent record. She makes several valid points
in noting that many of the
motorists have bragged about
skirting around "road closed"
signs, are not dressed ap-
propriately for winter travel and
then depart without considering
paying for all the food they've
eaten during their weekend in the
country. Some, she explains, are
even too busy to say thanks.
Mrs. Porter places some of the
blame on the media who send out
crews to interview stranded
/ motorists and their hosts for
Batt n "cute" stories. She says that in-
Around
n-
Around correctly suggests the the hosts
are happy to have some people
arrive for an unexpected party
with
The Editor dismiss warnings and visible
and it also encourages people to
storm signs in the future.
Despite the advances in
modern technology, there is
every indication that weather
forecasting remains a very inac-
curate science.
Surely with all those satelites
Even the groundhogs, which and radar they could be expected
gain considerable prominence to be a bit more accurate so peo-
this week, have a 50 percent ple could have a little more faith
chance of being right in their and know what action to take
prediction about the remaining when predictions are relayed to
length of winter, and that percen- them.
tage appears to be comparable to
that which other prognosticators
enjoy.
There is little doubt that predic-
ting the weather in this area is
difficult, due to the unpredictable
nature of our neighboring Great
Lakes. Other factors bring quick
changes that also bedevil those
who attempt to advise what the
elements may have in store for
us.
The blizzard that descended
upon this area on January 19 had
been predicted and yet many
area residents failed to heed the
warning and were trapped in
whiteouts and experienced a
variety of situations ranging
from having babies at home,
weddings cancelled and spending
a couple of days in the nearest
port they could find in the storm.
When forecasters predicted
similar attacks from the
elements the following weekend,
most were not about to be caught
to the same predicaments. School
buses were dispatched shortly
after lunch, hockey games were
cancelled and many altered plans
to ensure they would be snug in
their homes and not out on the
roads for the fury that was
expected.
what happened? Well, the
school students rode home in
bright sunshine, the winds and
snow failed to materialize to any
great extent and it was a rather
The lack of faith in weather
forecasts, however, can not be an
excuse for many travellers who
..................
become stranded in storms and
have to take refuge in the homes good advice, experience indicates
of others who are placed at a that there will always be those
great inconvenience by a number who get trapped in blizzards, the
of unexpected guests. majority by their own
When storm warnings are ac- foolishness.
companied by an increasingly Most, fortunately, will reach a
heavy snowfall and winds, people safe haven, either by their own
should realize that travel is going initiative or that of other kind
to be risky and their plans should souls who risk their own necks to
be altered. haul them out of stranded
Human nature being what it is, vehicles and look after their
people seem to think that they'll necessities.
be able to make it to their
destination and either start out
on ill-conceived outings or fail to
seek shelter when it becomes
abundantly clear that it is
foolhardy to continue the trip.
Monica Porter, a resident on
Highway 23, recently penned a
letter to the editor pointing out
that residents in her area were
becoming bitter and resentful
about the frequency with which
they have to rescue stranded
While Mrs. Porter offers smile
It is incomprehensible,
however, that so many head out
in winter without appropriate
clothing and supplies to reduce
their risks, or that they would fail
to express appreciation for the ef-
forts expended by others who
come to their rescue.
Hopefully, comments such as
those by Mrs. Porter will cause
others to consider the need for a
little more common sense and
courtesy
•
Serving South Huron, North Middlesex
& North Lambton Since 1873
Published by J.W. Eedy Publications limited
"Some Liberals accuse me of being indecisive, malleable, and relying on
others for advice — what should I do about it?
Carried on like idiots
Have just been reading_a story
in Canda's so-called national
newspaper about the plight of
weekly newspapers, or communi-
ty newspapers, as they now,
rather swankly, call themselves.
They have fallen, or-arefalling,
on harder times, due to the usual
causes: inflation, high interest
rates. These factors are decreas-
ing advertising revenues and in-
creasing costs at an alarming
rate.
It is my considered opinion that
a community without a spry, live-
ly, intelligent and sometimes ir-
reverent newspaper is lacking a
vital substance of its existence.
If the people in town don't say
"nil
Times, or Free Press, or Ad-
vocate) that it's all the mayor's
fault," then there's something
wrong with the newspaper.
If they don't know the editor of
their local paper; if he is a gray
anonymity in the community,
then there's something wrong
with the editor.
But if they don't know that
he/she is working 60 hours a
week, and the paper is headed
toward bankruptcy, then there's
something wrong with the com-
munity. And if that's the case, it
doesn't deserve a decent
newspaper.
I've been the whole road. It's
gone through a weird cycle in the
twenty -odd years since I left the
business. Flat, boom, and poten-
tial bust.
I entered the fraternity in the
flat period. It shouldn't have been
flat. The Canadian economy was
healthy in the post- war
euphoria, circa 1949.
But newspaper editors were
supposed to be dedicated, like
teachers, not wealthy. They were
supposed to work any given
amount of hours, belong to
everything in town, shell out
handsomely for every charity,
and give free advertising from
everything from a church bingo
to a Lions' Club carnival (I'm not
picking on the Lions. The other
service clubs were just as
cheap.)
But even they weren't as cheap
as the merchants. A twelve -
dollar ad for a Grand New open -
Put
Some interesting research has
come up during the last few years
about the eating habits of people
around the world. Comparisons
have been made between the diet
of North Americans, Europeans,
and people of some of the
underdeveloped countries of the
world. Then the researchers have
looked at the incidence of disease
in each of the countries as well.
Some obvious results turned
up. The westernized countries
were on the short end of the scale
as far as diseases related to
malnutrition. They had fewer
diseases which are contagious
due to much better health ser-
vices here. Just as apparent was
the higher rate among moderniz-
ed nations of stress-related pro-
blems such as hypertension,
heart disease and mental illness.
Not quite so obvious -was a
much smaller incide
nce among
ing was supposed to be
automatically accompanied by a
front-page story describing in
glowing terms the 20 -foot con-
crete block addition somebody
had made to his business.
A half -page ad,with everything
crammed in but the kitchen sink,
and no wasted white space, which
took half a day to set in type, was
a phenomenon. Grocery stores
and five-and-tens ran the big ads,
two columns wide by eight inches
deep. Oh, boy, how the money
rolled in.
With a partner, I bought into
the weekly newspaper business.
We didn't have 20 cents
Sugar
&Spice
Dispensed
by
Smiley
I might add that we were bo
lousy businessmen. We didn
have the killer instinct. We hat
raising subscription and adverti
ing rates. With that huge mo
tgage, we didn't have the guts t
expand.
Well, we missed the boom. N
methods of printing sprang int
being, cheaper and better
looking. Photography and
sharp pair of scissors replace
the painstaking layout of rea
printing. The guy with a shrew
head replaced the haphazar
business methods of the gifted
amateurs who mostly made u
each, but the businessr_---------
ame t e supermarkets, wi
their full-page ads, and the sud
den discovery by other mer
chants that it did pay to advertise
more than a three -dollar
Christmas greeting ad. Revenues
soared. Subscription prices kept
pace with inflation. Printing cost
were cut.
Younger publishers expanded,
built up a small chain of two to
five weeklies, even replaced their
creaking, old, groaning buildings.
They bought new equipment.
They borrowed money to buy it.
They got themselves deeply in
debt. But never mind. The money
was rolling'in. God was in His
Heaven.
And if things were slow, they'd
sell a couple of pages of ads for
National Clean Up Excrement
Day, supported by a lot of small
advertisers, with a pile of excre-
ment in the middle of the page.
1 used to twist arms and stamp
on toes and appeal to the tiny
glint of humanity in merchants to
sell a two dollar ad.
Well, the bubble has burst. The
younger publishers have worked
just as hard or harder. But they
have finally realized that the sky
s not the limit. The interest rate
s.
They have my sympathy. It's a
ough game. But one chap in the
rticle I mentioned went into
bankruptcy because he had a
$70,000 mortgage. That's chicken
eed compared to the one we took
n. At today's interest rates ours
ould have been $120,000. We
idn't go bankrupt. We just car-
ied on. Like idiots.
th
ed
s-
r -
0
ew
0
a
d
a
P
t1
managed to raise the down pay-
ment of five thousand by putting
the heat on all our relatives and
a few businessmen. The rest was
a mortgage of twenty-one thou-
sand, at five per cent.
"Don't weep any tears for
him," you say, "at five per cent
interest, when I'm paying 20."
But don't forget coffee was a
dime, beer 20 cents a draught, a
hamburger 20 cents, a movie
ticket 50, and an apartment 45
dollars.
For the first six months, my
partner and I took home 10 bucks
a week, out of the till. I had a
small service pension, and he liv-
ed at home. After that, we took
$30 for him and $35 for me (I had
a wife and kids).
Our machinery was ancient
(some of it run by water power,
if you can believe.) Our staff was
Loyal but underpaid - total wage
packet was $33 a week for
linotype operator, $30 a week for
journey -man printer, about $20
for book -keeper -secretary. But
we put out a pretty good, lively
paper. It was respected, and we
were.
i
t
a
f
0
w
d
r
fibre in diet
several African nations of bowel
cancer, even when surveys were
carried out on black people in the
U.S. who were direct descendants
of their African counterparts.
The final conclusions that the
By the
Way
by
Syd
Fletcher
scientists drew were that the
present-day Africans had a far
higher degree of whole grain
cereal and much less red meat.
A missionary friend of mine
was stationed in a remote area of
Africa for several years. He
remarked that when a cow was
killed in the village that it was a
big event. Since there was no
refrigeration the whole animal
had to be consumed as soon as
possible or it would be wasted. He
vividly remembered going down
to the village square to hack off
his own stringy roast. No wonder
people don't really develop a
taste for the stuff there.
At the same time, lovers of beef
and pork, myself included, should
realize that those two things take
about three times the amount of
time to be digested as does fish.
And if you don't eat some fibre in
your diet the food lies there
creating poisons even longer.
Though my friend who has a
coleostomy always remarks with
a wry smile that it's not too bad
when you consider the alter-
native, it might be a good idea to
keep those bran flakes on the
breakfast table.
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