HomeMy WebLinkAboutTimes-Advocate, 1985-12-23, Page 6t
a.e 6A Times -Advocate. December 4 1985
HURON TRACTOR CELEBRATES Huron Tractor is this yeor celebroting their 25th year in business.
They also achieved the distinction of being the largest John Deere dealer in Eastern Canada for the
12th straight year. All staff and spouses of Huron Tractor operations in Exeter, Blyth and Walkerton
areshown here Friday, ready to board buses for a weekend at the Toronto Sheraton Centre to celebrate
these achievements. T -A photo
13y golly, I'm not the only person
embarrassed by those "irreplaceable
milk" adertisements.
As a farm writer. 1 try to -unders-
tand and promote farm policies and
promotion wherever possible but 1
found it most difficult to say much in
praise of those ads, especially the
television clips. It got to the point in
Seamless
EAVESTROUGH
ALUMINUM
j1 and
VINYL SIDING
Aluminum
Storm Doors
and Windows
Aluminum
Awnings
Replacement Windows
Renovations &
General
Construction
"Free Estimates"
JIM BECKER
CONSTRUCTION DASHWOOD
237 3526
letters wit try Sob Tton.t Rd.te Rd limas Ont N3S 2C1
my own home where I remained.
silent rather than try to countgract
the criticism..
My ladies walked out of the room
when the milk advertisements hit the
screen. I sat and squirmed through
them.
Now, it is evident that a great many
dairy farmers are also squirming. A
dairy farmer in Orillia erected a huge
plywood sign in his field along the
highway leading to Geneva Park. He
knew, back in October, that the an-
nual three-day conference of dairy
farmers would be held at Geneva
Park.
"OMMB STOPADS" said the -sign.
The conference leaders got an ear-
ful. They were told that county
leaders wanted some solid explana-
tions to take back. Mike Pearce, the
hoard's promotion manager. took the
brunt of the criticism..
A full-scale review with major
changes was ordered.
Not a moment too soon in my hum-
ble opinion. The milk hoard spends
hectolitres of money on advertising
and promotion. Budgets have increas-
ed an average. of 10 per cent annual-.
ly. Thisyear, more than $7.7 million
will be spent in Ontario yet milk sales
-- and milk consumption -- continues
to decline.
At the Geneva conference, farmers
praised the national butler and cheese
' promotion programs run by the earia-
dian Dairy Bureau. 1 -liked them. too,
.except for the one that crapped on
chicken producers; the one where the
spokesman in theadvertisment says
the chickens were on open range and
intimated they were better off than
iF YOUR BUSINESS NEEDS FINANCIAL ASSISTANCE
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those grown in confinement. One sec-
tor of the agricultural community
should not dump on the other.
1 guess it pays to have a Scots
background within the milk board.
The first chairman was George
McLaughlin. He kept the job for the
first turbulent 10 years of the board's.
existence. The second chairman --
and still in the post -- was Ken McKin-
non, another M -small -c name. And
(he firm in charge of all advertising
for the OMMB is McKim Advertising.
I'd be willing to bet -the midnight oil
is burning at McKim these days. Y.ou
do not ignore grassroots opinions
from people who spend more than•$7
million. It would be far from the big-
gest account in the agency's stable
but it is certainly a substantial one.
When you consider agencies usually
take about 20 per cent of billings,
that's not chicken feed.
Too bad the protest against the cam-
paign managed to get to open discus-
sion at the conference. It seems to me
-- and I,am on the outside looking in
-- that the board and some of its high-
priced help neglected to listen to the
members. It is too bad when the hired
help do not listen to the people at the
bottom of the ladder. I know dairy
farmers whose stomachs were curdl-
ed a year ago by the campaign yet
nothing was done about it.
An ethereal shape being wafted
through the heavens may 'ppeal to
teen-agers -- the market the'ads were
trying to reach -- but teen-agers don't
buy groceries. Moms and dads do.
P..parce defended the campaign with
some gobbledy-gook about "research
indicating very significant support
from the target group."
Advertising people are full of that
jargon. I am happy to report that the
dairy farmers of Ontario did not fall
for it. We can look for a big change
in milk advertising. 1 hope.
FARM SERVICE
Repair Shop Tools and
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We specialize in
Air Compressors & High
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500 - 2000 SI -
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Hypro pumps service and
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Honda Gas Engines
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Farm Service
235-0465
—BRANDY POINT—
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R.R. 1, Mitchell, Ont.
519-348-8048
1
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Box 427, Blyth Ont. 523-9249 228-6548
1
Memorial fund established
in name of Murrav Selves
A memorial fund has been
established in the name of Murray
Selves to stimulate innovative ideas .
in Ontario agriculture. The fund will
be used to support and encourage the
development of innovative projects
and programs that are of benefit to
Ontario farmers. Murray was an
agricultural leader and an innovator.
It is fitting that the interest income
from a memorial fund established in
his name should be used in this man-
ner. The fund will be in trust at the
University of Guelph.
The Fullarton man (h•ow•ned this
past summer at Grand fiend.
After graduating from the Ontario
Agricultural College in 1957, Murray
spent a year teaching high school
before entering farming. 1l is ap-
proach was to build on current
technology and science to develop a
functional and profitable production
system. His achievements in pioneer-
ing innovative procedures are many.
Ile was one of the first farmers in On-
tario to store grain corn in a high
moisture state for use as a hog feed.
At the same time he began develop-
ing a liquid handling system for hog
waste. Both of these techniques
became common prat ice and are now
standard production procedures:
In 1975 Murray built the first in-
sulated concrete building in Ontario
to be used for commercial hog pro-
duction. In addition to designing and
engineering 4he construction of this
, barn he built concrete slatted'ilooring
and equipment in his farm workshop.
The techniques he developed are now
used by- commercial agricultural
precast concrete companies in the
production of hog and cattle flooring.
In 1980 Murray built one of the first
naturally ventilated hog barns in On-
tario which also featured a computer
controlled feeding system.
Initially the proceeds of the Murray
Selves Memorial Fund will to used to
sponsor a portion of the concluding
seminar for the first class of the Ad-
vanced Agricultural Leadership Pro
Tripartite
is signed
Federal Agriculture Minister John
Wise and Ontario Minister of
Agriculture and Food Jack Riddell
have signed the first national tripar-
tite income stabilization i,greement.
"Our signatures on this pact marks
w jrrl we hope is the beginning of a
new era in stabilization." Wise said.
"'!'his program is a three=way part-
nership between our two govern-
ments and cattle. hog and lamb
producers."
Riddell said: "The signing of tripar-
tite will hopefully bring in new health
to the red meat sector. it isa further
step forward by my government to
bring • stability to the agricultural
.sector."
Gerhard Schickendanz. president of
the Ontario Cattlemen's Association,
Toni Smith. chairman of the Ontario
Pork Producers' Marketing Board.
and Tom •Redpath; secretary -
manager of the Ontario Sheep
Association were' witnesses to the
signing.
The historic signing took place in
the corner office of the East Block of
the Parliament Buildings shortly
after 6 p.m. November' 25. 1985
culminating three years of negotia-
tions between the federal govern
ment, the provinces and producer
groups.
Tripartite income stahlization is an
income assurance plan to protect pro-
ducers in times of low commodity
prices. The two levels of govt.rnglenl
and the producers contribute equal-
ly to the plan.
Producer participation in the plan
is voluntary. but most producers are
expected to take advantage of the op-
tion 10 join.
Under the program, stabilization -
schemes are established for hogs.
slaughter cattle. feeder calves and
I mbs. A schetne for feeder cattle
ay be implemented at a later date
e plans for hogs. slaughter cat
tie and feeder calves take effect
March I. 1986.
"All provincial ministers of
agriculture have said that tripartite
stabilization would he a long-term
benefit to Canadian agriculture. It is
a sound and workable tnethodof pro
lecting producers." Wise said.
"I am not going ahead belay with
one partner. hut with a first partner
Indeed. berth of us hole alar prow o cal
colleauges will join %illi us in the Ik'ai
future," he said
Riddell said. "I am particularly
pleased lo have had three represen-
tatives of the producer groups in our
delegation 10 ()flown.
"Ontario p►•cxliirers have ixen most
patient and supportive of my efforts
to bring the tripartite agreement In a
successful conclusion."' -
Late last week. the Ontario govern-
ment and the federal gnvernnwnl an ,
noticed tripartite level payments for
beef cattle and hogs for 1985 For boot
producers these payments will mean
second quarter I April 1 to June :to
1985► payments of $22.86 per head tor
slaughter cattle: and third quarter
payments r.huly 1 to Sept. 40. 1985
payments of $79.75. If the payment is
based on pounds gained. the amounts
would be c•ornparable
Farrow -to -finish hog operators will
receive second quarter payments of
$10.11 and third quarter payments of
$14.:31 per hog 'After c'rn suhalinn with
the pork producers. the pork payment
will be split between finisher and sow
weaner hogs
iambs are also part of the transi-
tional federal -provincial payment but
calculations have not yet been coin
pleted for the third and fourth
quarters
grana. This program is arranged 6y
the Agricultural Leadership Trost, an
organization sponsored by the Ontario
Federation of Agriculture. the
University .of Guelph, the Ontario
Ministry of Agriculture and Food and
the Foundation for Rural Living. The
final seminar session will be focuss-
ed on the theme "In Search of Ex-
cellence" and will charge the par-
ticipants in the Advanced
Agricultural Leadership Program
with their future responsibilities as
..0*•
ii '
teasers in their communities and
their profession.
Cheques payable to the Murray
'Selves Memorial Fund. may be given
• to a member of the family or forward-
ed to Mr. U. Livingston, Department
of Alumni Affairs, University of
Guelph. Guelph. Ontario, NIG 2W1. A
receipt for income tax purposes will
be forwarded to you. Your assistance
in providing a living memorial to
Murray Selves will he greatly
appreciated.
ZANY PAIR — Kirkton's Lee and Gerald Paul, with Shirley Paul at
, the piano, continue to delight area audienceswhich they have been
entertaining for a number of years. Dressed in one of the many
costumes featured in their act, the brothers were on stage, Thurs-
day, at Exeter's appreciation night banquet for those who give of
their time for local boards.
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