HomeMy WebLinkAboutTimes-Advocate, 1978-12-28, Page 17 (2)4
1
, Times -Advocate, December 78, 1978 Poll 17
•
r
Here Are TEN Solid Facts You Should Consider
• ::�:>_::: ;.., 1, II
' ��` In Planning Your Advertising;
�\ � .;, .. iii/,
\\\\
���-\ newspaper 9 sought,,'%%
., This news a er is an advertising medium that is WANTED — it is after and > �\
��` PAID FOR, and advertisin %-
\� ` gin it is not an intruder in the home.��
•
Nks
Ns
k.
s\\\\.;
N;\•
•
• Vx
Nearly all of this newspaper's circulation is CONCENTRATED in this trading area.
This newspaper provides PENETRATION in the primary market by reaching virtu-
ally every family_ or customer in that market. ;f
People read newspaper ads when they are ready to make a decision and WHEN
THEY'RE READY TO BUY.
The newspaper is convenient; it may be consulted at a time MOST CONVENIENT
to every member of the family.
People LIKE TO READ NEWSPAPER ADVERTISEMENTS — surveys show 85
per cent of the people want their newspaper to contain advertising.
Every issue of every newspaper contains INFORMATION AND PICTURES of in-
terest to every member of the family.
Newspaper reading is a habit and a part of people's routine.
The printed word is MORE RELIABLE and it cannot be .refuted because it is
easily available for re -checking. -
The newspaper is ideal for comparison — -items in a newspaper may be easily com-
pared with items in other newspaper ads.
✓.
THE MOST EFFECTIVE and MOST ECONOMICAL WAY
TO PROMOTE BUSINESS IS THROUGH
NEWSPAPER ADVERTISING
...
•
•
Ames -
Serving South Huron, North Middlesex & North Lampton Since 1873
Phone 223.133i