HomeMy WebLinkAboutTimes-Advocate, 1978-08-10, Page 17 (2)Times -Advocate, August 10, 1978 Page 17
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Here Are TEN Solid Facts You Should Consider-
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In Planning Your Advertising;
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This newspaper is ari advertising medium that is WANTED — �it is sought after and /%%
PAID FOR, and advertising in it is not an intruder in the home.
Nearly_all of this newspaper's circulation is CONCENTRATED in this trading area.
This newspaper provides PENETRATION in the primary market by reaching virtu-
ally every family or customer in that market. 2 .
People read newspaper ads wh'n they are ready to make a decision and WHEN
THEY'RE READY TO BUY.
The newspaper is•convenient; it may be consulted at a time MOST CONVENIENT
to every member of the family.
People LIKE TO READ NEWSPAPER ADVERTISEMENTS — surveys show 85
per cent of the people want their newspaper to contain advertising.
Every issue of every newspaper contains INFORMATION AND PICTURES of in-
terest to every member of the family.
* Newspaper reading is a habit and a part of people's routine.
The printed .word is MORE RELIABLE and it cannot be refuted because it is
easily available for re -checking.
The newspaper is ideal for comparison — items in a newspaper may be easily com-
pared with items in other newspaper ads.
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- THE MOST EFFECTIVE and MOST ECONOMICAL WAY •
TO PROMOTE BUSINESS IS THROUGH
NEWSPAPER ADVERTISING
Ames
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Serving South Huron, North Middlesex - & North lambton Since 1873
eras:
Phone 235-1331