HomeMy WebLinkAboutTimes-Advocate, 1978-07-20, Page 28 (2)•
Foga 28 Times -Advocate, July 20, 1978
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Here Are TEN Solid Facts You Should Consider
In Planning Your Advertising;
This newspaper is an advertising medium that is WANTED — it is sought after and
PAID FOR, and advertising in it is not an intruder in the home.
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Nearlyall of this newspaper's circulation is CONCENTRATED in this trading area. g4"-%
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This newspaper provides PENETRATION in the primary market by reaching virtu-
ally every family or customer in that market.
People read newspaper ads when they are "eady to make a decision and WHEN
THEY'RE READY TO BUY.
The newspaper is convenient; it may be consulted at a time MOST CONVENIENT
to every member of the family.
People LIKE TO READ NEWSPAPER ADVERTISEMENTS — surveys show 85
per cent of the peol3le want their newspaper to contain 'advertising.
Every issue of every newspaper contains INFORMATION AND PICTURES of in-
terest to every member of the family.
Newspaper reci-rfg is a habit and a part of people's routine.
The printed word is MORE RELIABLE and it cannot be refuted because it is
;asily available for re -checking.
`The newspaper is, ideal for comparison — items in a newspaper may be easily com-
pared with items in other newspaper ads.
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THE MOST EFFECTIVE and MOST ECONOMICAL WAY .
TO PROMOTE BUSINESS IS THROUGH
NEWSPAPER ADVERTISING
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