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HomeMy WebLinkAboutTimes-Advocate, 1978-07-20, Page 28 (2)• Foga 28 Times -Advocate, July 20, 1978 r ss • • Here Are TEN Solid Facts You Should Consider In Planning Your Advertising; This newspaper is an advertising medium that is WANTED — it is sought after and PAID FOR, and advertising in it is not an intruder in the home. • Nearlyall of this newspaper's circulation is CONCENTRATED in this trading area. g4"-% i This newspaper provides PENETRATION in the primary market by reaching virtu- ally every family or customer in that market. People read newspaper ads when they are "eady to make a decision and WHEN THEY'RE READY TO BUY. The newspaper is convenient; it may be consulted at a time MOST CONVENIENT to every member of the family. People LIKE TO READ NEWSPAPER ADVERTISEMENTS — surveys show 85 per cent of the peol3le want their newspaper to contain 'advertising. Every issue of every newspaper contains INFORMATION AND PICTURES of in- terest to every member of the family. Newspaper reci-rfg is a habit and a part of people's routine. The printed word is MORE RELIABLE and it cannot be refuted because it is ;asily available for re -checking. `The newspaper is, ideal for comparison — items in a newspaper may be easily com- pared with items in other newspaper ads. ' {' .0 THE MOST EFFECTIVE and MOST ECONOMICAL WAY . TO PROMOTE BUSINESS IS THROUGH NEWSPAPER ADVERTISING • dvoca Serving South Huron, North Middlesex. & North lambton Since 1873 4, Phone 235-1331