HomeMy WebLinkAboutThe Exeter Times-Advocate, 1975-06-05, Page 11 (2)•
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GIDEONS PRESENT TESTAMENTS - The South Huron Gideon Society presented New Testaments Jo
grode five students at Usborne Central School, Tuesday. Above, Harry Holtman hunds o testament to his
granddaughter Debbie Taylor, Patti Willis and Penny Stroud. looking or, ore Gideon officials Don Jolly and
Edgar Cudmore. T -A photo
Bean' directors are salesmen,
becoming seasoned travellers
It's unorthodox. but it works. It
is marketing on an international
level. vet many of the'salesmen"
are farmers who go on the road
on a part-time basis.
II almost sounds crazy. until
you see the production and sales
charts. If these don't impress
you. Phil Durand and Charlie
Broadwell will be glad to hear
your suggestions.
The commodity in question is a
food product, the common white
Kean. Mr. Durand of Zurich is
chairman of the Ontario Bean
Producers' Marketing Board.
NL•. Broadwell is the Board's full
time marketing manager.
Almost all of Canada's white
bean production is centred in the
six counties around London.
where the Marketing Board has
its head office.
In to years. white bean acreage
has gone from 75,000 to 145,000
acres, production has jumped
from 1,117,500 hundredweight to
abort 2 million cwt. Exports have
more than tripled from 400,000
cwt in 1964 to 112 million cwt,
largely through effective
salesmanship on the part of the
Board and its'directors.
Although Mr. Broadwell is the
professional marketing specialist
on the white bean team, much of
the promoting and market ex-
ploration and development is
done by Mr. Durand and other
directorsof the Board - the farm
operators themselves. As a
result, several of the Board
directors have become seasoned
globetrotters in recent years.
Originally, almost all of the
export beans were sold in the
United Kingdom. Although
Britain remains a major market,
Ontario white beans have been
turning up in almost every corner
of the world since the Marketing
Board began a series of trade
missions a few years ago.
Regular trade missions to the
United Kingdom were gradually
expanded to include the Western
European nations; when these
missions produced good results,
the bean promoters ventured
farther afield. -
Last year. for example, Mr.
Broadwell and Marketing Board
directors Bill Baxter of Perth
County and Bob Allan of Huron
County were sent 'on a sales
promotion mission to New
Zealand,Australia, Hong Kong,
Singapore, and Japan.
This spring, in perhaps the
most ambitious mission ever
undertaken by the Board, the
marketing manager and four of
the directors embarked on a 3'2
week voyage that included stops
on every foreign continent except
Africa. On the mission, the
Marketing Board delegates were
accompanied by representatives
of the bean processing industry
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and by private bean dealers. One
Of the secrets of success of this
mission has been the close co-
operation involving the Board.
processors and dealers to provide
a balanced approach.
For this year's mission, the
delegates split into three sales
teams, one covering Spain.
Germany, France. Holland, and
Belgium. the second touring
('uba. Mexico. Venuzuela and
Trinidad; and the third venturing
to Austria: Sweden. Bulgaria.
Yugoslavia. Poland. Rumania
and Russia.
This was the first time any of
the directors had conducted a
mission inside the Iron Curtain
and they are optimistic that sales
in Russia will result from con-
tacts established there. On their
nay home, the two teams that
covered the European and Asian
countries. regrouped in the
United Kingdom and spent some
time there to reinforce contacts
in that important market. While
there. the Ontario delegates and
British bean buyers were hosted
at a reception organized by the
imtario Food Council.
As chairman of the Ontario
Bean Producers' Marketing
Board. Mr. Durand is quick to
defend the trade missions against
any suggestion that the directors
are enjoying a lot of expense paid
globetrotting in the name of
marketing.
"We believe in this personal
contact. It was very necessary,"
he said. "On the international
scene. they have to know a name
A dollar is 100 cents,
same size, name nails
One wonders what it takes to
convince some well educated
people that • there are only one
hundred cents in a dollar. They
say: "It's only a cent " and they
go on spending one cent after
another. Only when they are
down to the last two -bits they
begin to wonder where the dollar
went. Ontario's Environment
Ministry does our spending that
way.
When confronted with protests
over sewage lagoonswhich are at
least one hundred acres each,
they stated that a hundred acres
is insignificant compared with
what agricultural land in left.
There is a difference with the
people who are spending that
dollar. When agricultural land is
down to "two -bits" it will be a
different minister to count the
pennies.
Some people are concerned
about the introduction of the
metric system. Dont be afraid.
When you need a four inch
nail. you'll still ask the store for a
four inch nail. It will be 10 cen-
timeters long but for you it is still
a four inch nail. You need some
two by fours'? They'll still be the
same size and the same name.
Remember they aren't two by
four now either.
Instead of a gallon you get four
litres. The litre is close enough to
the quart that in the majority of
cases you say litre and mean
quart. A yard is close to the
metre. Length measurements
will he one of the easiest to adjust
to because of it's similarity' to the
dollar system. 2.25 metre is much
like $2.25.
The opposition comes mainly
from people who are afraid of
change, afraid of something new
and that are often older people 1
haven't heard opposition from
younger people because younger
people are more ready to accept
something new.
Grain stocks here and in the
buying countries are low. Yet the
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buyers are slow in their, pur-
chases and are taking a gamble
That prices will be low and crops
good. This of course keeps prices
down. If the crops are not good
however their gamble may be a
costly one.
The Russians apparently won't
lake that gamble and their trade
missions are in the U.S. right now
for negotiations with grain
dealers. If they make lig deals
the price will increase too. and
the reluctant gamblers will have
lost
Times -Advocate, June 5, 1975 Page 11
Arrange poultry conference
Keeping up with changes is one
of the challenges facing the
poultry industry in Ontario. Some
of these ideas. including new
supplies and equipment.
highlight the 18th Exhibition at
London's Western Fairgrounds.
June 10. I1 and 12. 1975. The
three-day conference will be of
particular interest to turkey.
chicken and egg producers.
D. G. Lockman. head of the
Livestock and Poultry Division at
the Ridgetown College of
Agricultural Technology: says
that there will be plenty of time
for viewing the exhibits as well as
taking part in the planned
educational program.
"Nearly 100 members of the
poultry industry have displays at
this year'.. conference. covering
a wide range of new equipment
and supplies." he states. "All of
these are helpful in keeping up
with the changes in the industry
and perhaps will help solved
producers' problems."
Turkey Day takes place June
lo. Mr. J. McGrath of T. M.
Spratt Ltd. (Hamilton) will be
featur.pd as the keynote speaker
on the topicol money management
in turkey production. ana
'Foods. Fads, • Facts", a short
filo on food consumption will be
shown.
On June 11. Chicken Day
focusses on three points of view:
the producer. the processor and
the consumer and the program
includes a film entitled "Rather
be a Chicken". Dr. R. L. Wesley
of Virginia Polytechnic Institute
and Slate University will discuss
or a face. They don't just go by
letter.
"These missions. are carefully
planned." Mr.Durand added.
"We always work closely with the
governments - both federal and
provincial - in setting up the trade
missions and displays at in-
ternational trade fairs, and 1
might add that we have received
extremely' good co-operation
from both levels of government.
Although they operate in
various ways. one of the chief
roles of the various agricultural
marketing hoards in Ontario is to
promote agricultural develop-
ment and assure farm operators
of markets for their produce. In
the case of the bean industry. this
is being accomplished through
the development of foreign
markets to supplement domestic
consumption and the result has
been a dramatic strengthening of
the industry in recent years.
Finally the Ontario Bean
Producers' Marketing Board
chairman added. anyone skep-
tical of the value of the missions
needs only to look at the sales
charts. With exports more than
tripled within a 10 year period.
Ontario's world travelling bean
farmers must be doing something
right.
bruising in broilers. The interests
of both producers and consumers
will be featured In an address by
Ms W. Holine Dixon. Food Prices
Health display
at Clinton Fair
The Huron County Health Unit
will have a display at the Clinton
Spring Fair. Friday and Saturday
June 6 and 7.
Friday's display will be from 6 -
10 p.rn. and 12 noon to 8 p.m.
Sal urday.
The Ontario Ministry of Health
will have labs set up for
cholesterol l'loo d testing.while the
Huron health unit will also set up
a lab for anemia screening.
There will be fancily planning
information. as well as other
health information.
Lung function information will
be available from the Tuber-
culosis and Respiratory Disease
Associations. The Cancer Society
will also have a display.
Review Board. Ottawa.
June 12. Egg Day will feature a
presentation covering day-to-day
production problems by Dr. J. V.
Shutze, of the Poultry Science
Department, University of
Georgia College of Agriculture.
The film "Foods. Fads. Facts,"
will again be shown.
Admission to the conference is
free with a card from one of the
exhibitors. Without the card. the
cost per family is 51 at the gale.
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