HomeMy WebLinkAboutTimes-Advocate, 1981-04-01, Page 13Hannam tells Agrologists of challenge
Need understanding of marketing boards
Former Ontario Federa-
tion of Agriculture president
Peter Hannam told the an-
nual meeting of the Ontario
Institute of Agrologists at
Centralia College Friday
that a major challenge for
the next decade will be to get
the general public to more
fully understand the roles
and types of marketing
boards.
Hannam. now manager of
Can Farm said little
progress has been made in
this effort in the last 10
years and the task is much
bigger now than it has ever
been.
Hannam continued,
There is no doubt the
biggest challenges will go to
supply management boards.
Supply management
boards will continue to be
accused of protecting their
producers too much, and will
constantly be threatened
that their powers will be
withdrawn.
Quota values and quota
transfer policies will be the
greatest source of attack.
The public, politicians, and
academics, by and large,
believe quota value are too
high, and that spells serious
trouble. The real challenge
is to develop innovative new
directions in transfer
policies to answer the
critisms. Major resources
by governments. Univer-
sities. and marketing
boards, should be directed -
to finding new answers.
Marketing maneuverabili-
ty in an unstable market en-
vironment will be a limiting
factor for supply manage-
ment boards, and those
boards who can use flexibili-
ty in pricing and supply will
end up with a bigger share of
the market. The challenge
will be to know when to use
that flexibility and to get
producer support for it.
"Overzealousness" by
boards eager to get the most
they can for producers is a
danger which boards must
be conscious of and must
guard against. It appearss
acceptable for unregulated
business to do this, but pric-
ing powers granted by
government will always be
Please turn to page Zia
Times -Advocate, April 1, 1981
Page 13
•
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READY FOR A BITE — Heather Jamieson, daughter of Centralia College Principal Doug
and Beth Jamieson helps Jean Rennie andJanPelletterioduring a tea break at the Jamieson
home Saturday morning. The ladies were accompanying their husbands at the annual con-
vention of the Ontario Institute of Agrologists.
T -A photo
Agrologists elect head
at Centralisgathering
LarryP. Lenhardt. P. Ag., Ontario Agricultural
34, of Lindsay, was elected college. University of
President of the Ontario Guelph. as president of OIA.
Institute of Agrologist Mr. Lenhardt has been a
(O1A) at the annual meeting teaching master at Sir San -
of the Institute being held at ford Fleming College since
the Centralia College of 1975. and was manager of
Agricultural Technology. •Regunno Fruit Farms,
The new president is co- ' Niagara -on -the -Lake, from
ordinator. Farm Mange- 1972 to 1975. A native of Ox-
ment Program, in the ford County. he is a graduate
Natural Resources Division of the University of Guelph.
of Sir Sanford Fleming He has been a faculty
College in Lindsay. He representative on the Board
succeeds Clayton M. of Governors of Sir Sanford
Switzer. P.Ag., Dean of the Fleming College since 1979,
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The flak has only just
begun. Unless supply -
management marketing
boards come to grips with
this thorny problem of quota
values, the flak will get
unbearable.
The Christian Farmers
Federation of Ontario has
come to the conclusion that,
in the dairy business at
current quota values, a
dairyman's quota equity is
approximately equal to 15
per cent of his total equity, a
broiler producer's equity in
quota value is 25 per cent of
total equity and an egg
producer's quota is worth 50
per cent of his equity.
Milk quota prices declined
in the exchange monitored
by the Ontario Milk
Marketing Board this month.
Fluid milk quota prices
dropped -- dropped! --to
195.05 a litre fron9 more than
1100 a litre two months ago.
If quota values are about
15 percent of equity in the
dairy industry, why in
tarnation are the values so
much higher for broilers and
eggs? It seems to me
something Is wrong in the
system when quotas become
so valuable that the rich get
richer and the poor get
poorer.
The more junior boards
such as the egg board and
chicken board could take
some lessons from the milk
board which always seems to
be a step or two ahead of the
others. Perhaps that is
because they have been in
operation longer but it also
may be because the milk
board has managed to elect
and hire the best people for
their jobs.
Even so, I believe the price
of quota, even for milk, is too
high.
There is no way that such
high prices cannot be
reflected in the final price of
the product. Marketing
board managers will deny it
and show you figures to
prove it but the cost, the
value, of quota is simply too
bne foot itt lite
row "aa
iene +ur •owrnnec or •oo Lona taw Rd Frm On, P.3
high to have such statements
hold water.
Farmers were forewarned
at the Ontario Federation of
Agriculture's annual
marketing seminar. The
Economic Council of Canada
is going to get some
• recommendations to do
something about quota
values. A special committee
of the ECC will be suggesting
that quota valves are really
ripping off cousumers.
I'm not convinced this is
true but the agricultural
community is going to have
to convince this whole
country that it isn't true: I do
have some reservations,
though, and the only solution
I see is to have another
regulatory body handling all
quota transfers.
I know. 1 know. Who needs
another regulatory body?
Who needs more in-
terference from senior levels
of government?
I think supply
management marketing
boards do if only to prove
that justice is not only done
but is seen to be done.
When the value of quotas
gets so far out of whack that
those selling out their
business get the greatest
benefit, something has to be
done.
An administrative body to
supervise the sale and
transfer of quotas seems to
me to be the only sensible
answer. Quotas could still
transfer freely within
families. A "bank" of quota
could be left with the
regulatory body each year
and be given to those who
apply for it when they can
prove gains in productivity
and efficient management.
The regulat ory body could
also allot quotas for those
wishing to become new
producers
Sounds like
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